Free Newspaper Promotions Who says newspaper advertising doesn’t work anymore?? At Classic Britain we are still finding we are generating an excellent response rate that certainly pays dividends for those hoteliers who choose to participate and take advantage of the great rates we are securing for them. Many of our promotions are even FREE to Associate and Full members so make sure you don’t miss out on the various opportunities.
Sunday Mail
Daily Record
Provincial Press
2 for 1 Promotion
2 for 1 Promotion Readership 670,000
2 for 1 Promotion Readership 156,000
Printed: 16th Nov (Winter Special £20pp (16/1131/01 ex festive))
Printed: 28th Sept
Readership 1.65 million Printed: 21st Sept (2 for 1 (02/09-28/02 ex festive)) Size: approx 2/3 page This is a major promotion for Classic, in September 2011 attracted 3436 customers. It is a 2 nights for the price of 1 Promotion. The end price cannot be any higher than your short break rate and we guarantee the Sunday Mail that this is the best offer available. There is no charge to be included, as long as you enter at least one other paid for advertising campaign or paid for promotion
Cost: FULL: FREE ASSOCIATE: FREE WEB ONLY: £100
Size: ¾ page colour A sizeable colour promotion in Saturdays edition. Similar to the Sunday Mail and is free to all hotels who go into one of the paid advertising campaigns.
Cost: FULL: FREE ASSOCIATE: FREE WEB ONLY: £100
Size: ½ page colour Very popular for Highland hotels and for city locations. To be inserted in all 14 regional paid for weekly papers. As with the Sunday Mail, we will be promoting the 2 nights for the price of 1, as this is by far the biggest seller. By entering this free promotion you agree to pay £125 to be included in the same promotion printed the following week in the same papers.
Cost: FULL: FREE ASSOCIATE: FREE WEB ONLY: £100
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Sponsored Promotions (Co-funded by Classic Britain)
Classic has been coordinating the following promotions for many years. They have traditionally had a good track record. Classic has arranged for 1st refusal on all blocks within each promotion. So your hotel will be assured of a block. In addition the price with Classic is lower than the paper, as Classic sponsors the blocks for FULL and ASSOCIATE members. WEB members can take part but only at the Published prices shown.
The Scotsman 2 for 1 promotion Readership 156,000 Printed: 29th Sept Size:Block Entry (10x5cms) For years, the Scotsman has been the most popular Promotion, because there is a lot of pre launch build up. The initial launch will involve promotional adverts in the Scotsman during the week prior to launch date. A TV campaign dedicated to the hotel offers will appear in January. During this time 10 –12 TV adverts will be screened to promote the 2 for 1 offers. The promotion will also be supported on www.scotsman.com. Each hotel will receive a 10 x 2 block, with full colour picture. (You can run the same size block entry the following Saturday in the Holiday section of the Scotsman for an additional £75.)
Cost: Published: £245 Full / Associate: £195 Web Only: £245
The Sunday Herald
2 for 1 promotion Readership 152,000 Printed: 23rd Sept Size: Block Entry (8x5cms) West of Scotland’s premier quality Sunday paper, full pull out promotion largely aimed at the AB1 & 2 market. Is always a popular one for the more top end hotels.
Cost: Published: £200 Full/Associate: £175 Web Only: £200
Yorkshire Post & Evening Post 2 for 1, 3 for 2 and 4 night promo Readership 303,000
Printed: 15th Sept Size (5x5 block colour) The Yorkshire Post is Yorkshire’s leading paper and together with its sister paper the Evening Post provides Classic with a good spread of readers looking for short break offers. Each year the Yorkshire Post puts together a short break product, both in the spring time and again in autumn. Classic has secured 2 premier slots to capture Easter and Autumn, and provide 303,000 readers with exclusive offers. We trialled the paper in 2010 and received 255 bookings. Max 16 hotels.
Cost: Full / Associate: £150 Web: £150
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Newspaper Advertising On your own Newspaper advertising is still expensive, but it is still a very worthwhile way of promoting your hotel for late deals and special offers. You can make your budget extend a lot further by using Classic. Not only do we have the experience of media advertising, but also by joining a few hotels together, makes the economies of scale affordable.
Sunday Mail Scotland’s largest circulation paper with over 1.65 million readers. Printed: 16th Sept & 7th Oct Size: 20x4 (just over ¼ page) Long tested and proven time and time again to bring in business. We will be running 5 quarter page adverts, full colour in the weeks after the 241 promotion. Each hotel will have a full line entry.
Cost: Full / Associate: £195
Sunday Express National
Scottish Provincial Press
Readership 2.6 million Subsidised by Classic Britain
Readership 156,000 Also known as Highland news Group
Printed: 9th Sept, 30th Sept Size: (20x3cms)
Printed: 5th Oct
£3000 worth of advertising.
On the back of your free promotion, Classic will be featuring ½ page ads in all 11 titles. To be included in the free Scottish Provincial Press promo it is on the basis of paying to go in the ‘echo effect’ ads the week following the promotion.
Cost: £60 each
Cost: £125 each
One of the top Sunday papers read in the UK. We will be running 4 x 3 quarter page mono adverts in the Travel Section advertising Best Available Rate / 2 for 1’s.
Discounts: 4+ paid for ads or promos per hotel get 10% discount. Hotels closing between Nov – March receive 15% off.
Please note you can go into the FREE Promotions as long as you take at least one paid for advertisement on page 2 & 3 3
50/50 Sponsorship Advertising (We pay half, you pay half!)
Classic will once again be offering hotels the chance to save even more on advertising, with our 50/50 sponsor deals. All we ask is the offer is price led and there is plenty of availability. We also pay for the design of the ads. We restrict the number of hotels so you get maximum return. 1 booking pays for the advert!! A very profitable way to help fill any gaps you may have. 80% of bookings are within 30 days of arrival.
Sunday Mail
Sunday Express
Readership 1.65 million
Readership 2.7 million
Colour Block Entry 9 x 2 in the front ½ of the Magazine.
Run of paper in the front half of the paper.
Spoilt 4 Choice
The track record of our “Spoilt for Choice” ads is quite remarkable. If you get the price right, and hit the market to fill space in the next 6 weeks, then bookings flow in. Each hotel has done well varying from 4 bookings up to 115 bookings in one week!! Being in the TV magazine means your hotel will be seen by 100’s of thousands of potential bookers for 7 days. This is a weekly feature running every Sunday of 2012 & 2013.
National
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Booked: 7 Oct Other dates can be arranged to suit any solus advertisers. The Sunday Express is one of the leading quality tabloid papers in the UK. 60% of the readership is in Southern England 30% in Northern England and 10% in Scotland. Normally speaking the Express is very expensive. Classic has managed to secure space at less than 50% off printed tariff. We sponsor the ad by 50%.You can either opt to take the whole advert. Or, you can book a sponsor block.
Scotland on Sunday Spectrum Magazine Readership 199,000
10 x 2 block entry in full colour Scotland’s quality Sunday broadsheet paper. Is one of the few Sunday papers which has not seen a decline in readers over the last year. Classic has reserved space each week in the Spectrum Magazine, which readers tend to keep to read during the week. You can book any week commencing 15th January.
Published Price (20x3) £1320
Published price £250 You Pay: £125
Solus Ad (20x3) You Pay: £650
Published Cost: £160 You Pay: £80
Block Entry (6x4) You Pay: £95
Space for our Sponsored Ads is limited. Book your space using the attached Calendar
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Direct Mailshot
16 Page mail out brochure to 175,000 past guests
Block Entry into the 16 page Mailer
Classic’s 16 page full colour direct mail shot brochure will be delivered during the 1st week in September and again during the 3rd week in January to over 175,000 previous guests throughout the UK. Entry into the mail shot is FREE for Full and Associate member hotels. All we ask is you complete the Mailshot Products' form (attached) before the 13th July 2012. In the September mailer Classic will be promoting your Autumn & Winter short break rates, Festive Breaks, January Sale rates, 2 nights for 1 rates and other packages. We just need your best available rates, so we can print DBB prices. There are still a large percentage of our customers who book over the phone, so returning the form will bring you more business. Cost: Full / Associate: FREE Web: £150
Within the Classic mailing there is room for 9 block entries. This is ideal for some extra exposure and to highlight a particular offer or break you wish to promote, which will have high visibility to over 175,000 past bookers. Sent 1st week September.
Email Databases We are finding as time moves on that emarketing is becoming more and more successful. Our email campaigns have proved to be an essential tool for sending late offers out to over 45,000 past guests. We are giving you the opportunity to be entered in to an exclusive email, for FREE! All you have to do is provide us with a minimum of 300 email addresses of past guests within the last 18 months. We will add your email addresses to our contact list and send your latest offer out. If the offer is right we have see in excess of 50 bookings just from one email. This is a great opportunity.
Cost: Full / Associate: FREE Cost: Full / Associate: £125 Web: £175
Web Only: FREE
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classicbritain.com The popularity of classicbritain.com continues to grow. Here are some of our stats:
Bounce Rate 4 times lower than industry standard Visits to the site in 2012 up 39% on the same period last year (Jan-May) Increase of 69% in unique visitors during TV advertising campaign Pageviews up 31% on the same period last year (Jan- May) Number of bookings in 2012 up each month on 2011
We are expecting similar, if not better, results this autumn. If you would like more exposure on the website then take a look at these opportunities available.
Solus Email Blasts These have proved to be extremely successful. Hotels that have featured in a Solus email have found this a great tool for late deals and special offers. If you have space to fill and want to get your message out to 45,000+ active leisure break bookers, then there is a very limited amount of dates we will send the email blast out and no more than once per month. Classic will design a professionally laid out email and distribute to our email database. Hurry, these go quick! Cost: £150 (Booking Form Attached)
Monthly Email blasts
Featured Hotel of the Week Nugget
We currently send out a generic email, containing late deals, once a month to our growing database of over 45,000 past guests. We will email you looking for offers to add to the email. This is a FREE opportunity, however only the best offers, which we determine, will be added to the email.
There is space for 1 exclusive homepage nugget - 'Featured hotel of the Week' - per week. (Fri-Thu). This nugget appears on every page excluding hotel pages. On average, the advertising nugget brings in 10 bookings per week, and seen by over 25,000 browsers. 40,000 during peak weeks
Cost: FREE
from £75 per week
Skyscraper Ads
Instant Offers & Late Deals
(Booking Form Attached)
There is space for 5 skyscraper ads per month at the right hand side of the site. These operate rotationally and appear beside every page. The average number of impressions (views) per month with these ads is 100,000. The ads (depending on what is being advertised), on average, brings in 25 bookings & is seen by over 100,000 browsers per month, 150,000 during peak months. from £125 per calendar month
(Booking Form Attached)
(Booking Form Attached)
We send out a weekly email to all our member hotels looking for Instant Offers (offers within the next 2 weeks) & Late Deals (offers within the next 2-8 weeks). These 2 pages are 2 of the most viewed on the site. So if you have any ‘panic rates’ then please send them to us and we will add the offer. If you do not currently get our weekly email then please let us know and we will add you to our contact list. Cost: FREE
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Travel Trade Opportunities Classic are extremely active in the Travel Trade sector and work regularly with over 200 UK and Overseas Tour Operators. Last year we placed over 800 groups in to our full member hotels with an expected increase for 2012. We produce a 52-page ‘Recommended Group Packages’ brochure every year (below). This year was our 3rd edition and it is becoming increasingly more popular each year. Along side our brochure we attend all the major UK Travel Trade Shows as well as send monthly emails to all our regular tour & couch operators with late availability mystery tours and popular packages we would like to promote. All our full member hotels are the ‘first point of call’ for the numerous group enquiries we receive each day. If you would like to be involved in any of our Travel Trade activity, then please let us know. AVAILABLE TO FULL MEMBERS ONLY
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