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by Kristofer Kay
No time like the present —
Classic Erotica plans to make 2013 their best year yet.
C
lassic Erotica, a leading manufacturer of pheromone-infused body care for men and women in the adult retail industry, has started 2013 with a bang and plans to keep up the momentum. The company is enthusiastically planning some major releases, which include new products, a fantastic new catalog and marketing ventures to further spotlight the company’s many outstanding brands. “For Classic Erotica, ‘Power Runs In the Brands’ is not just a catchy motto, we mean business,” says the company’s marketing and branding executive, Cass Kirkley. “One of the most crucial components to the overall Classic Erotica structure is our exemplary brands. Crazy Girl, Max 4 Men, Heart’s Desire and Body Boudoir are drastically different, but also similar in key attributes: distinct identities, sleek packaging and all formulated with high-quality ingredients.” Classic Erotica’s Crazy Girl collection will be getting a spin-off range of products looking to delve into the darker, edgier side of sexual play and enhancement. “Think chic packaging, sexy, mysterious fragrances and supercharged enhancement products,” mentions Kirkley. Max 4 Men, their men’s line for grooming and sexual enhancement, will remain true to its mission, broadening its range of exclusive men’s pheromone-charged products. Heart’s Desire will be branching into new areas of couple’s romance essentials sure to tickle consumers’ fancy. And the company’s everpopular Body Boudoir will launch innovative sexy fragrances as well as a contemporary, chic new product brand. “All we can say is prepare to lavish in the most sensuous body care you can imagine,” exclaims Kirkley.
Anticipating store response, Classic Erotica plans to premiere the array in an all-new catalog presentation. The index will contain (with photos) provocative branding and in-depth product features, all designed to provide retail incentive to increase sales. The catalog will be unveiled at the upcoming July 2013 ANME Founders Show. Beyond their traditional branding reach, social media has been a great tool for Classic Erotica to not only connect with customers, but it has also granted the ability to explore many issues dealing with sexual health. “Being able to write about various topics and offer products that help people achieve the best sex of their lives has been incredibly rewarding,” Kirkley says, noting that Classic Erotica connects with customers through social media (Twitter, Facebook and their blog), but is also very fortunate to have some great media partners. “For example, Emily Morse (Bravo TV personality and host of “Sex with Emily”) is a supporter of our products and has spoken about them on her own show, as well as on the hit radio show, ‘Loveline’,” Kirkley goes on to say. “Both programs have such broad mainstream appeal that the brand has been able to reach even more consumers than ever before.” Other collaborations with customers and marketing affiliates have allowed the company to expand their outreach directly to consumers. “Classic Erotica believes that product education is ‘king’ and our sales team is doing extensive work to train distributors and retailers on the distinctive features of their products,” says Kirkley. “As a company, Classic Erotica is always exploring new and exciting opportunities to share our entire range of products with the world.” SE For more information, please visit Classicerotica.net.
Group photo, back row from left to right: Primo Zabala (Purchasing/Packaging), Sheila Olson (Purchasing & Inventory Manager), Loren Levy (Vice President), Christina Zaragoza (Product Development/Project Admin.), Carlos Salguero (Purchasing); Front row from left to right: Gabriela Belloso (Administrative Support), Jane Liszewski (VP of Marketing), Crystal Morales (Graphics/Marketing Assistant), Grace Johnson (Customer Service), Cass Kirkley (Marketing/ Branding Exec.)
46/April 2013
Sales team photo: (L) Michelle Tabb, National Sales Manager, and (R) Nicole McCree, Product Educator/Sales
StorErotica.com
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