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Power People To The
Hip-hop culture has always been fueled by the soul of the inner city, the passion of the people, and the voice of those who didn’t have a platform. At the very center of the movement it was music that shaped, molded, and propelled the genre into the most powerful movement since rock ’n’ roll. Vibe has and will continue to be the vehicle that gives voice to the undiscovered and a stage for those already shining. Digital enhancements have allowed the community unprecedented access and opportunity to participate in the content they consume. The Vibe rebirth is about harnessing that powerful voice and amplifying it to the masses. Are you ready to be heard?
VIBE LIFEstyle network
VIBE LIFEstyle network
Editorial Excellence 2008 Magazine Industry Newsletter, Winner, “Best Anniversary Cover” 2008 Lisagor Award, “General-Interest Publication” for the feature, “The Trial of R. Kelly” 2008 PIX Digital Imaging Awards, “Merit Award” for feature on Michael Kenneth Williams 2008 De Capo Series, “Best Music Writing” for Keyshia Cole feature, “Hell’s Angel” 2006 American Magazine Conference, “Best Cover” 2002 American Society of Magazine Editors, Winner,“General Excellence” 2001 American Society of Magazine Editors, Finalist, “General Excellence” 2001 American Society of Magazine Editors, Finalist, “Photography” 1996 American Society of Magazine Editors, Finalist, “General Excellence” 1996 American Society of Magazine Editors, Finalist, “Design” 1995 American Society of Magazine Editors, Finalist, “General Excellence” 1995 American Society of Magazine Editors, Finalist, “Photography” 1994 American Society of Magazine Editors, Finalist, “Photography”
VIBE LIFEstyle network
VIBE LIFEstyle network
Mission Statement Vibe chronicles the celebrities, sounds, fashion, lifestyle, new media, and business born from urban music. As an authoritative voice, VIBE creates trends as much as it records them. It covers music, educates its readers, and gives back to the community. VIBE serves as a portal to a growing young, trendsetting, multicultural audience. As excellent journalists and innovative marketers, VIBE is the voice of urban music and culture. VIBE provides a democratic digital experience where users are encouraged to provide content. At VIBE print and online will seamlessly relate.
VIBE LIFEstyle network
VIBE LIFEstyle network
Vibe Team Leonard E. Burnett, Jr. Co-CEO, Group Publisher Former member of Vibe launch team and publisher of Vibe; Co-Founder of Vanguarde Media; Co-Founder of Uptown magazine Lburnett@vibe.com 212. 360. 7267
Brett Wright, Co-CEO, Chief Creative Officer Former member of The Source launch team; Director of Marketing and Artist Development at Uptown Records; Vice President of RCA Records; Co-Founder of Nu America Agency; Co-Founder of Uptown magazine Bwright@vibe.com 212. 360. 7267
Chris Smith, President-senior vice president Former General Manager of PRIMEDIA ASG Interactive; CoFounder and President of Blackrock Digital Csmith@vibe.com 310-796-0410
Parker McNaughton, Chief Operating Officer Former Sales Director for PRIMEDIA ASG Interactive; CoFounder and COO of Blackrock Digital Parker@vibe.com 714-901-7127
Asten Morgan jr., director of sales Former Vice President of sales for Net Noir; Director of national sales for Black Plant and BET Interactive; Executive Director of national sales for Glam Media Amorgan@vibe.com 212-360-1818
Jermaine Hall, Editor IN Chief Former Webmaster, Vibe; Music Editor, The Source; Editor–inChief, King Jhall@vibe.com 212-360-1264 VIBE LIFEstyle network
VIBE LIFEstyle network
Editorial Calendar Issue
Ad Close
Holiday ’09 Re-launch 10/14/09 April/May Fashion 2/18/10 June/July Entertainment 4/27/10 August/Sep Sexy Issue 6/21/10 October/Nov Year End 8/27/10
Materials Due On Sale 10/23/09 3/4/10 5/4/10 7/5/10 9/5/10
12/1/09 4/15/10 6/15/10 8/16/10 10/15/10
Circulation Rate Base Basic Subscription P rice Single Copy
VIBE LIFEstyle network
300,000 14.95 $4.99
VIBE LIFEstyle network
AUDIENCE Adults Men Women
3,846 1,943 1,903
100 50.5 49.5
AGE 18-24 18-34 21+ 35+ Median Age Medium HHI
1,484 2,738 3,160 1,107 28 $44,000
38.6 71.2 82.2 28.8
Education Any College Currently In College
1,952 746
50.7 19.4
Employment Employed Single County A County A/B
2,841 2,623 1,981 3,095
73.9 68.2 51.5 80.5
2,742 675 590 561
71.3 17.5 15.3 14.6
Race African-American Caucasian Asian Hispanic VIBE LIFEstyle network
VIBE LIFEstyle network VIBE LIFEstyle and network
Rates
VIBE LIFEstyle network
1X
3X
6X
Full page
$30,000.00 28,204.55
$27,000.00
Half Page
$15,000.00
$14,102.27
$13,500.00
Quarter Page
$9,090.91
$8,465.91
$5,028.41
Cover 3
$35,590.91
Cover 4
$39,000.00
Cover 2 / Page 1
$66,000.00
VIBE LIFEstyle network
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VIBE .com VIBE celebrates 16 years of music and urban lifestyle. VIBE.com is proud to anchor the VIBE Lifestyle Network and bring a powerful channel of websites to advertisers who want to reach the VIBE audience. Each month the VIBE Lifestyle Network reaches over 15 million unique users and delivers 300 million ad impressions. VIBE.com chronicles the celebrities, sounds, fashion, lifestyle, and business born of urban music with an authoritative voice. VIBE.com’s redesign offers users improved navigation, social networking, and standout sections for consumers to enjoy. vibe.com •1.3 million uniques user per month •HHI $40 K - $70 K •62% male / 38% female advertising opportunities •High-impact site skins and sponsorships • Ad units: 728 x 90, 300 x 250, 300 x 100 • All rich media units accepted • Home page CPMS $16 - $20 • Run of site CPMS $9 - $12 • Rich media unit CPMS $25 - $40 vibe lifestyle network • 15 millions unique users per month • 62% male / 42% female • Multiple channels -Music - Sports - Lifestyle - Entertainment - Fashion
VIBE LIFEstyle network
VIBE LIFEstyle network
What is the
VIBE
Lifestyle Network? VIBE and special partner Web sites work together to share content, promote each other, and deliver an extended network of quality media properties to advertisers marketing to the multi-cultural audience. Each site delivers their own loyal base and focuses on music, entertainment, fashion, technology, sports, culture, and lifestyle that showcases the urban aesthetic. Who is the Audience within the VIBE Lifestyle Network? 58% male, 42% female – 18 to 34 years of age, heavy internet users who consume music, film, TV, celebrity-related content; desire the latest technology, fashions and consumer products; go out to movies, concerts, events; and are taste makers who influence the direction of our mainstream society. What is the traffic on the VIBE Lifestyle Network? 15 million unique users/month 160 million page views/month Average time on site: 3:45 What can advertisers do on the VIBE Lifestyle Network? Customize programs across all sites with extended reach at efficient rates. Turnkey and effective advertising programs to reach a multicultural audience.
VIBE LIFEstyle network
VIBE LIFEstyle network
VIBE360 These are your urban lifestyle consumers – waiting to be “invited” into your brand experience. With our reach of more than 1.2 million influential young adults, VIBE goes beyond traditional mass media to provide our marketing partners with 360 degree turnkey opportunities to engage this audience and increase mindshare and market penetration. No other youth culture magazine has the brand awareness to provide advertisers with direct access to high-profile events including music festivals, fashion shows, film, charitable events, movie premieres, and Oscar and Grammy celebrations. We work closely with our advertisers to develop customized programs and promotions suited to brand and product initiatives.
• Print: • Vibe.com: • Vibe Lifestyle Network: • Vibe Tribe: • Vibe Mobile: • Experience: • Database: • Custom: • Direct Email Blast
VIBE LIFEstyle network
More than 1.2 million readers nationally 1.3 million unique visitors per month and 8 million page views 15 million unique visitors per month and 160 million page views Daily lifestyle email newsletter 100k imps/ months Events, promotions, and brand extensions Database marketing (customized upon request) Customized publishing and targeted mailings
VIBE TRIBE An invitation-only free daily e-mail newsletter for the most connected tastemakers in urban culture. VIBE TRIBE is the ultimate insider’s guide to what’s hot, new, and undiscovered—from music, entertainment, and style to gadgets, networking, culture, and more. As useful as it is entertaining, it’s like getting an e-mail from your clever, unpredictable friend who’s in the mix and always knows what’s next. VIBE LIVE Throughout the year VIBE produces high-profile events that bring our magazine and partnerships to life. We work closely with our advertisers to develop integrated programs that include retail events and sampling opportunities, followed up with post-event photos in print and online. Direct Email blast We provide access to a double opt-in email marketing to reach our urban audience. Choose your sample by selecting age, income, zip code, gender specific interest, HHI, and other options. With our 3,000,000 email addresses we can reach your target market. Our data is updated each month with the National Change of Address service and we maintain an extensive verification process to keep our information current. VIBE Mobile Vibe Mobile allows you to reach our audience with a push mobile marketing campaign via SMS, MMS, and WAP formats. With our unique profiling tool to track user tastes, we can create a targeted point-of-interest advertising channel. We can target users by demographics, psychographics, geographic location handset, and carrier, as well as many other filters. Users are protected from spam and receive a limited amount of promotions each month (four SMS maximum). We also maintain an easy opt-in/optout mechanism.
VIBE LIFEstyle network
Lifestyle Network
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