The Voice of Urban Culture
VIBE BRAND OVERVIEW
The Brand VIBE is a legacy brand - a trusted voice with over 16 years of journalistic integrity, community and innovation. VIBE serves as a network to today’s new general market - young, multicultural, and connected. A community with unprecedented access and opportunity to participate in the creation and distribution of content and dialogue.
VIBE is the brand of urban music and lifestyle.
Insight VIBE was resurrected by a team of media veterans including original VIBE founders, Len Burnett and Bob Miller, also owners of Uptown Media Group; a media brand reaching over 1MM affluent African Americans through print, online and offline events.
VIBE’s team is vested in the community and has decades of media, marketing and advertising experience specifically to the youth and urban markets. VIBE is based in Harlem, New York.
“They say they never really miss you till you’re dead or you’re gone.” Jay-Z (Cover artist 08, 07, 03, 99)
Evolution of VIBE As the voice and authority in urban culture has been the ever changing face of music, celebrities and lifestyle for over 15 years. In 2010, Vibe was resurrected online, furthering the qualitative editorial voice and aggregating content from hand chosen partners who reach passionate urban individuals and report on what matters to them most. The Vibe Lifestyle Network is a collection of niche sites that reach actively engaged and influential urban men and women in an interactive environment. The Vibe audience is social, stylish and tech savvy, frequently engaging with the content of publisher sites and socializing within communities – Going beyond the homepage and becoming the content of hiphop. Music, the heart of the Vibe Lifestyle Network, is forever beating to the masses as
The New VIBE •
We eliminated unproductive newsstand distributors, subscription agents and verified circulation.
•
Implementing targeted newsstand and direct-to-publisher subscriber strategies to provide advertisers a true 300,000 ratebase.
•
Curated a diverse network of lifestyle websites that compliment the VIBE brand and extend our reach.
•
Offer advertisers truly integrated marketing programs including print, digital, and off-line touch-points.
•
Continue to invest in new technologies to
Chris Brown (Cover artist 09, 06)
Brand Loyalty Over the past 16 years VIBE has built relationships with millions of dedicated readers and music enthusiasts - giving us the foundation to resurrect the brand and reinvent the model.
"In the case of Vibe, this makes a great deal of sense because I can imagine many ways in which the brand can exist and be monetized outside its print heritage," said Peter Kreisky, a magazine industry consultant.
Audience With $500 billion in purchasing power, VIBE’s audience is defined by a state of mind. M/F: 50/50 18-34: 71% 21+: 82% Median Age: 27 Employment: 73% African American: 71.3%
MRI
Sweet Spot
comScore
Reach Built on the pillars of urban lifestyle -music, entertainment, and sports - the VIBE Lifestyle Network was created to extend the reach of VIBE’s brand and continue the conversation with our audience online. VIBE.com is the hub of this hand-picked network, boasting a new design, more video content, more integration and customization. Original content will be the backbone of our network of destination sites. November comScore Unique Monthly Visitors: The VIBE Lifestyle Network 3,366MM Oprah.com 3,312MM FOX.com 3,188MM Complex Network 2,940MM E! Online.com 2,967MM BET.com 1,321MM
Branding •
Published bi-monthly on oversized paper-stock to create a true keepsake.
•
Dynamic design and photography creates an impactful advertising environment.
•
Extended cover stories on A-list celebrities. More Hollywood, sports and fashion.
•
A rich history of capturing music’s most newsworthy artists. A pedigree of countless editorial excellence awards and talented contributors.
Drake (Cover artist 09, first featured 03)
Customization Our savvy audience demands authenticity. VIBE will create branded content to seamlessly integrate your brand within our distribution channels. Seamlessly Integrating Brands Through Advertorials
Share on Facebook, Twitter and other Social Networking Sites
Custom ad units Targeted sites
Scroll Through Images Directly In Banner
Advertorials To “pull” our audience toward your brand VIBE will develop custom executions of print and digital advertorials to tell your brand’s story. Working with our creative fraternity of photographers, designers, stylists and illustrators the execution will be relevant and authentic. Advertorials can live in special inbook sections, custom publishing pieces, micro-sites, photo galleries, videos, and more.
Ad Units VIBE embraces the latest online technologies to promote engagement and relevance. Custom ad units perfectly marry response and branding initiatives. Targeting capabilities allow us to laser-target our audience.
Targeted Sites Music Sports
5MM Unique Sport enthusiasts
Women
10MM Unique Music fans
5MM Unique women
Off-line •
VIBE will put your brand behind the velvet rope and into the VIP area.
•
Celebrity driven, consumer focused, regional and national events around music, fashion, film and art.
•
Product sampling, retail tie-ins, on-site branding and unprecedented access to today’s most coveted market.
6th Annual Roots Jam Session
UptownVIBE Group Buy
+ 18-34 core/300,00 Rate base
35-50 core/300,00 Rate base
The Uptown/VIBE group buy extends your brand to over 1MM readers.
The VIBE Effect Reaching millions of passion urban individuals on a 360째 platform of print, digital online and mobile executions.