Module 6 design communication It’s your show!
By
Claude Taliana
“IF the designer did a great job, then you are able to judge the book by it’s cover”
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Table of Contents
Task 2 ..........................................................................................pg 4 Identifying the problem...............................................pgs 6-7 Problems to be solved..................................................pgs 8-9 Inspirations.................................................................pgs 10-11 choosing the Theme....................................................pgs 12-13 Why ‘Contrast’?..........................................................pgs 14-15 choosing the name .....................................................pgs 16-17 Branding......................................................................pgs 18-19 way finding.................................................................pgs 20-21
Task 3 .......................................................................................pg 22 ‘The and’ - exhibition concept.................................pgs 24-25 ‘water’ theme implementation...............................pgs 26-27 Character Inspirations...........................................pgs 28-29 Logo mock-up..............................................................pgs 30-31 tags & way finding....................................................pgs 32-33 sayings........................................................................pgs 34-35 Characters for Projection Mapping......................pgs 36-37 Game Cards................................................................pgs 38-39 Manifesto...................................................................pgs 40-41
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task 2
Concept for the design of the end of year exhibition
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Identifying the problem
- Customers do not understand the theme of the exhibition - Customers do not understand the signage system - not clear - Some of the classes did not get freebies - Lack of floor decorations/different materials - Infographic book - people do not really care about reading the whole book about the school. In my opinion, they should be given some type of clear infographic with just a map of the school - There must be a shorter speech at the beginning of the launch (if possible)
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problems to be solved
- Customers must understand the theme of the exhibition - Customers must have a clear image of the signage system
Simple & clear 9
inspirations
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choosing the theme
contrast
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why ‘contrast’?
Determines what’s most important People will contribute more No Extra Details Variation of characters
Fonts - Bold,
size,
colour
A B c D e f g h i j k l m n o p q r s t u v w x y z A B c D e f g h i j k l m n o p q r s t u v w x y z
Contrasting Colours (can change the meaning of the content)
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choosing the name
- Contrast - Difference - Differ - Diversity -
Variance Qualities of being different
Different feelings, courses, styles, students, work
Variance
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branding
- This pattern was chosen because it strongly represents the concept of contrast by its solidity and thin outline. - Also, it can easily be used for signage.
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“Copying is ignorance”
“Be Different” “ Contrast is what makes art interesting ” “Variance measuring Creativity” 19
way finding
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task 3
end of year exhibition concept to client/school representatives
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‘the and’ exhibition concept
The idea of the exhibition concept This exhibition concept gets its name “THE AND� from the idea of endless curiosity. It represents the satisfaction of that curiosity. Simply put, instead of focusing on merely displaying artwork, this concept will allow people to learn about what goes into producing an artwork. The brand design itself consists mostly of background images, each image would be specifically tailored towards what the signage is representing whether this could be the course, or even simply toilet sign, the background image will be a representation of the related course’s content. Images will also be edited with a colour shift effect. This is done for two reasons; one being that displaying shifted colour layers will enhance the idea of curiosity by deliberately making these images slightly harder to analyse, this will allow people to get more involved in trying to understand what the content holds as we would essentially be giving them positivity to put together, and the second reason for this edit is to bring a bit of life to the signage, as having bland black-and-white imagery. Otherwise, the edited photographs will become tiring and boring to the audience. While having each image edited with a different colour shift effect, it will be able to keep the audience involved and interested with the mystery that the images hold. The main feature of this branding will be its efficient use of space in the common area. By not allowing any artworks to be displayed within these areas, we not only concern that space but also reduce the risk of the artwork to be stolen or damaged. However, the main purpose for this decision is that nothing will obstruct the wall sayings. On every single wall in the common areas, the visitors will see sayings related to art and design. This may also fill the people with curiosity. Each saying would deliberately be a bit cryptic as to confuse the audience so that they will make themselves work towards understanding the saying. Every saying can be tailored to its specific artwork as well. The whole point of this is to transform the common areas within the school. This is an area which we feel that it has been neglected in terms of its use. Also, by making people more curious we will also be giving them that sense of satisfaction when they reach an understanding of what it takes to produce certain designs and artworks. The branding and everything that this concept stands for is all designed to make people curious and to make those people want to satisfy that curiosity.
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‘water’ theme implementation
implementing water to an interactive floor to show a way of direction
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character inspirations
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Logo mock-up
Logo mock-ups that I have created
Original Logos - credits to Jonathan
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Tags & way finding
tags
Way Finding
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sayings
graphic design sayings “If the designer did a great job, then you are able to judge the book by it’s cover.” “Make Anything but excuses create anything but Barriers.” “Good design is a conversation. It has to stop people and make them wonder.” “Common-sense is not always the right option. be creative” “complaining is silly. either act or forget” - stefan sagmeister
fine arts sayings “creativity is what allows someoneto make mistakes. art is knowing which ones to keep” “if it looks simple, create it yourself” “painting is easy when you don’t know how, but very difficult when you do” - edgar degas “I begin with an idea and then it becomes something else” - Pablo Piccasso
3D Sayings “Explore the emotional connection that we have to objects.” “From modelling to rendering to realism.” “Why is not anyone asking why we are not using the glasses?”
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characters for projection mapping
ICY
Steamy
credits to Christ
buckety
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game cards
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manifesto
BE CURIOUS
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“inhabited space transcends geometrical space� - Gaston Bachelard
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