Start
Something
Old
Anton Micallef Claude Taliana
TABLE OF CONTENTS Brainstorming...........................................................................pg3 Products that already exist in the market..........................pg5 How we chose our idea..........................................................pg7 Different concepts and names.............................................pg9 Different logo mockups.......................................................pg13 Final concept.........................................................................pg17
What is TABU’?.................................................pg17
Mission Statement..........................................pg19 Manifesto..........................................................pg21 Competitors......................................................pg23 Marketing/Advertising.........................................................pg25 Website..............................................................pg25 Facebook page.................................................pg27 Stickers..............................................................pg29 Posters...............................................................pg31 List of different sayings.......................................................pg35 Final product..........................................................................pg37 Hall of Fame...........................................................................pg41 Packaging...............................................................................pg43
BrainSTorming
Maltese Elements
4
other products
that already exist in the market
6
How We Chose
Our Idea
Swearing, a Maltese tradition. It has been around us since forever. The Knights of St’ John even tried to eliminate it but they did not succeed. Swearing and using foul language is unique in our language. It is strong and vulgar. It can also be elaborated and may sound nicer. Using the concept of foul language to represent the title ‘start something old’ is quite risky but at the same time it is innovative. Printing Tee’s with Maltese foul language is our main project. We would mainly be targeting teens and young adults.
8
Different concepts
and names
first concept 1.
Haqq Dak Il-Kbir
Normal Version
2. “maltese traditional“ type & Tberfil
Haqq Dak Il-Kbir
This concept represents the Maltese foul language being written in Maltese traditional type, which is the ‘Tberfil’. This type was inspired from text written on Matese traditional buses and on some other type of transport. 10
Second concept
Branded Logos on the back of the T-shirt
TABU’
used for light foul language
TABU’
used for strong foul language
TABU’
used for heavy foul language
This concept gives the saying a sort of rating by means of different logos.
third concept 1.
sejjer inbandal ix-xadin
Maltese Version
2.
direct translation
going to swing the monkey
This concept represents the Maltese foul laguage being directly translated to English. It really helps to expand the target audience. 12
Different Logo
Mockups
ZZ zemzem
14
16
Final Concept
what is tabu’ ?
The idea of foul language originated while brainstorming Maltese traditions. We thought of foul language and was mentioned merely as a joke. However we thought that Maltese foul language was very traditional so we came out with different concepts of how we could use it.
avoid the standard
The word ‘tabu’ is pronounced and written the same way in many languages. In general, the topic ‘tabu’ refers to something that is prohibited or restricted. The line and ‘incomplete’ letters in the logo represents the sense of the foul language. 18
“We aim to c internationa foul lan
communicate ally through nguage�
20
IT DOES NOT MAKE ANY SENSE GRAMMATICALLY
T-SHIRTS WILL BE PLAIN WITH TEXT ON FRONT AND LOGO ON THE BACK
MALTESE FOUL LANGUAGE WILL BE DIRECTLY TRANSLATED TO ANOTHER LANGUAGE
it is about rud
TIRED OF USING THE SAME LANGUAGE
ONLY FOUL L IS PROHIBITE
T
WE GIVE THE MALTESE LANGUAGE A NEW USE
all being de
LANGUAGE ED
NO CORRECTION
THE FOUL LANGUAGE WOULD BE GIVEN A HINT OF DIRECTION TO WHOM AND WHAT, BUT NEVER MAKE COMPLETE SENSE 22
Final Concept
Competitors
Local Brand
Foreign Brand 24
marketing / advertising
website
26
marketing / advertising
Facebook Page
28
marketing / advertising
stickers
30
marketing / advertising
posters
32
34
list of
different sayings
Cock in a jar Don’t jump me the sorrow Annoyed me the foreskin I knock you with God I burst her I erase your face Tangled your sister Bang you with the headboard Shit dead Dip my penis Amazed the god The bitch piggy! How much I find you in my ass You fed up my pussy Alike my whole Alike the head full of cheese
As the door of my dick Choked the god Filled up the god Stop drinking it Fell me a teaspoon of shit Point with god Tank shit I tarzan with your boobs Going to swing the monkey Going to run it Broke till eggs Don’t tangle your penis Going to burst the toilet Removed the eggs Play me with the bead Swallow in the ass Bitch what a potato Alike my penis Wetting for you 36
Final product
t-shirts
38
40
Incentive
Hall of fame
42
Final product
Packaging Example
44