avanti green
about the brandbo ok
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This document’s basic function is to ensure proper
The following definitions will help to understand
use of
the technical content within this manual:
AVANTI GREEN logo in the Corporate
Identity, therefore is a tool that helps manage the brand avoiding possible alterations that can affect
Corporate image: Perception that a particular
its concept, order, unity and consistency.
person or a group are of an institution. It is the mental image linked to what it represents through
The importance given to every detail of the graphic image, either internal or external, will increase the success of communication achieving the objectives
its entirety and actions. Corporate Identity: Set specific and personal
of the brand.
characteristics of an entity, which create a noticeable
This AVANTI GREEN BRANDBOOK covers some
other entities.
basic points that make it a solid guide that seeks to differentiate our brand as a modern and innovative company. USING THE BRANDBOOK This instrument provides key information for AVANTI GREEN visual identity such as colors, typographic use and limitations; so it is suggested to read the entire contents and follow each of the instructions raised here. BASIC CONCEPTS
and memorable look that helps differentiate it from
Logo: visual element of corporate identity that does differentiate the brand from others in the market. Typeface: Type font or font used to write a binding text corresponding to the brand. Color palette: specific colors designated to be used in characteristic brand graphic pieces.
avanti green
our brand
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At Avanti Green we specialize in Eco-Friendly Commercial and Residenial Cleaning. We are doing our part by establishing a green cleaning program that helps protect human health and the environment. Avanti Green is Green Certified by the Green Institue, licensed bonded and insured.
avanti green
our LO GO
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The logo that represents AVANTI GREEN consists of two elements:
BRAND NAME
DESCRIPTIVE Short text that seeks to explain what kind of services are offered by our brand.
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lo go versions
Vertical version recommended to be used used in institutional materials.
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Horizontal version, recommended for alternative use or applications in promotional materials
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lo go construction
Our logo is built respecting measures that provide its strength and stability, and allow to control the weight of the elements giving balance to the whole. An important aspect of its construction is that it avoids disturbances that distort its graphical structure to the detriment of brand impact. These changes usually occur when confidence is deposited in the eye of the designer or the one who manipulates the image. Also, if the brand should be used in physical form such as signs, murals and / or structures, this grid helps maintain correct proportions and layout of its elements.
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safet y zone
AVANTI GREEN logo will be used alongside with other graphic elements when applied to pieces of communication both internally and externally, wich is why a safety zone or space should be maintained to protect it from being clogged. Its position in the plane will determine the formality of the piece and seriousness of the institution, wich is why in order to maintain cleanliness and order of its elements, we must always respect this space. This area is usually determined by the extent of one of its characters. It is established that the letter “a” of the logo will provide this measure and if the logo is used in a full colored background, elements to be used must comply with this safety area.
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minimum sizes
2.5 in x 1.5 in
1 in x 0.6 in
The main logo may be reduced to a minimum of two inches and a half, only under the communications’ manager supervision, ensuring that the logo is not deformed.
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t ypeface
Main typeface.
Champagne & Limousines Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()_+}|“?>./‘\[]=-`~
The logo uses a single typeface “Champagne & Limousines Bold” but with the variant in the company’s heading that has a tracking of 300 between each character
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COLOR PALET TE
Main palette.
pantone Co ol gray 10 C
Process colors
Web colors
pantone 375 C
pantone 7 740 C
CMYK 0, 0, 0, 75
CMYK 50, 0, 100, 0
CMYK 0, 36, 84, 0
RGB 99, 100, 102
RGB 141, 198, 63
RGB 141, 98
HEX #636466
HEX #8dc63f
HEX #3f8d41
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Secondary palette.
Web colors
RGB 188, 190, 192
RGB 147, 149, 152
RGB 109, 110, 113
HEX #bcbec0
HEX #939598
HEX #6d6e71
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avanti green
color versions
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avanti green
color versions
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forbidden uses of our lo go
a. To disproportionately distort the logo or give it perspective.
The AVANTI GREEN logo should be used only as presented in this brandbook. The following examples further illustrate forbidden changes commonly used by people who do not know the details of the brand, these are also a warning of what may occur if
d. To modify the logo’s typography.
the logo is mishandled.
eco
reen cleaning
g. To apply the logo on top of a background with a color not specified in this brandbook.
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b. To change its rotation or direction.
c. To modify its colors to others not specified in this brandbook.
e. To modify the logo’s elements position.
f. To apply effects, such as gradients, that alter the logo and its correct use.
h. To superimpose the logo on itself or other elements.
i. To change the proportion of its parts.
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10th anniversary emblem
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t ypeface
The text “Years of Service uses the Champagne & Limousines Bold typeface”; while the number 10 was applied the Helvetica Bold font
Champagne & Limousines Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()_+}|“?>./‘\[]=-`~ Helvetica Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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10th anniversary emblem COLOR PALET TE
Main palette.
pantone Co ol gray 10 C
Process colors
Web colors
pantone 375 C
pantone BL ACK C
CMYK 0, 0, 0, 75
CMYK 50, 0, 100, 0
CMYK 0, 0, 0, 95
RGB 99, 100, 102
RGB 141, 198, 63
RGB 40, 40, 41
HEX #636466
HEX #8dc63f
HEX #282829
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USE of the anniversary emblem next to the brand lo go
avanti green
applications
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business cards
Maids Service Carpet Cleaning Window Cleaning 10161 Park Run Drive Ste. 120, Las Vegas 89145 702-527-2111 sales@avantigreen.com
avantigreen.com
Vertical version.
Vacancy Cleaning and more People Friendly, Pet Friendly and Eco Friendly Residential & Commercial Eco Friendly Cleaning Book online at: avantigreen.com
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business cards
Claudia Meneses PRESIDENT
10161 Park Run Drive Ste. 120, Las Vegas 89145 702-527-2111 / 702-236-2015 sales@avantigreen.com
avantigreen.com
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let terhead
10161 Park Run Drive Ste. 120, Las Vegas 89145
702-527-2111
sales@avantigreen.com
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email signature
10161 Park Run Drive Ste. 120, Las Vegas 89145 702-527-2111 / 702-236-2015
Claudia Meneses PRESIDENT
sales@avantigreen.com
avantigreen.com
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t-shirts ENVELOPE
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uniforms
Grey shirt
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UNIFORMS
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UNIFORMS
Dark shirt
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UNIFORMS
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UNIFORMS
Aprons
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UNIFORMS
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UNIFORMS
Aprons
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UNIFORMS
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so cial media
Facebook Profile picture and cover layout.
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so cial media
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Front / Back / Lateral
mobile advertising
Front / Back / Lateral
10161 Park Run Drive Ste. 120, Las Vegas 89145
702-527-2111
sales@avantigreen.com