Brand Identity Guidelines
This manual presents basic tools for the proper use and application of graphic logo of AGORA Enterprises in all possible expressions. It has been designed to guide everyone responsible for interpreting, articulating, communicating, and applying the logo in different areas Correct and consistent use of the logo will reinforce the identification objectives of the organization.
A.Use of the logo
B.Colors and Typography
A.01 Geometric construction A.02 Construction (Grid and field) A.03 Safety Area
B.01 Corporate colors B.02 Corporate typography
C.Rules for using the logo C.01 Versions C.02 Wrong applications
A.
Use of the logo The AGORA logo is constructed of a symbol, a logo and the corporate colors. These elements are critical to the identity of the brand, and their proper use is essential.
inspiration
A.01
Geometric construction
+
=
A.01
Geometric construction
x3=
A.02
Construction (Grid and field) AGORA logo is constructed of a symbol, a logo and corporate colors should be respected for its proper use. =10mm
A.03
Safety area We have prescribed a safe area around the logo, drawn from the dimensions of the letter 'X.' No graphic elements should be placed in this space.
= 10mm width x 10mm height
B.
Colors and Typography The colors of the AGORA logo are specified by the PANTONE standard. The colors are integral to the brand and must be reproduced exactly The main typeface of the AGORA logo is "PRESIDENCIA FIRME VERSALITAS." The secondary typeface used in the slogan is "TELEGRAFICO."
B.01
Corporate colors
Pantone 298 EC
C=67 M=3 Y=0 K=0 #14BDEF R=20 G=189 B=239
Pantone 376 EC
C=59 M=0 Y=100 K=0 #75C044 R=117 G=192 B=68
Pantone 2748 EC
C=100 M=95 Y=2 K=0 #263287 R=38 G=50 B=135
Pantone 180 EC C=3 M=93 Y=84 K=12 R=206 G=49 B=49
Pantone 152 EC
#CE3131
C=0 M=68 Y=100 K=0 #F37321 R=243 G=115 B=33
B.02
Corporate typography "The font "PRESIDENCIA FIRME VERSALITAS" has been selected for the construction of the logo. The slogan is set in the "TELEGRAFICO" font."
PRESIDENCIA FIRME VERSALITAS ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890!”$%&/()=¿?#±<>@,;.:
TELEGRAFICO ABCDEFGHIJKLMNOPQRSTUVWXYZ
ALTERNATE VERSIONS
C.01
Versions
Black and White
FULL-COLOR VERSION
Grayscale
Reverse Knockout
C.01
Versions COLOR VERSION
C.02
Wrong Applications The logo should never be altered in any way.
Don’t change any element of the logo
Don’t put the logo on colors that aren’t in the brand palette
Don’t change the logo colors
Don’t put a solid drop shadow behind the logo
Don’t tilt the logo
Don’t change the proportion of the logo elements
Don’t disproportionately scale the logo