Corporate Brand Manual BRKC

Page 1

Corporate Brand Manual


This manual presents basic tools for the proper use and application of graphic logo of BRKC in all possible expressions. It has been designed with the needs of all those responsible for interpreting, articulate, communicate and apply the logo in different areas. Correct and consistent use of the logo will contribute to the objectives of identification and reinforcement is achieved with the association.


A. Use of the logo A.01 Construction (Grid and field) A.02 Safety Area

B. Colors and Typography B.01 Corporate colors B.02 Corporate tipography

C. Rules for using the logo C.01 Versions C.02 Wrong applications


A.

Use of the logo Logo BRKC is constructed in base to the acronym of

"Blue River - Kansas City"

Baptist Association. The logo and corporate colors, should be respected for its proper use.


inspiration

+ Acronym

“Blue River Kansas City”

River Stylization


A. 01

Construction

(Grid and field) Logo BRKC is constructed in base to the acronym of "Blue River - Kansas City" Baptist Association. The logo and corporate colors, should be respected for its proper use.

=10mm


A. 02

Safety area We have determined a safety area that establishes a minimum distance from the text equivalent of the letter X. = 10mm width x 10mm height


B.

Colors and

Typography The color references BRKC Logo are specified Pantone. These are the main colors of the logo and these should predominate. The main typography BRKC logo is "CENTURY". The secondary typography used in the slogan is "SIVELLIN"


B. 01

Corporate

colors

Pantone P 99-16C C=100

M=93

R=40

G=56

Y=16

K=4

#223584

K=8

#008548

B=129

Pantone P 138-8C C=100 R=0

M=21

G=133

Y=98 B=72

Pantone P 115-16C C=78

M=30

R=22

G=145

Y=0

K=0

B=208

#1691D0


B. 02

Corporate typography For the construction of the logo has been selected the font "CENTURY" for the slogan has been selected the font "SIVELLIN".

CENTURY

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890!”$%&/()=¿?#±<>@,;.:

Sivellin

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ abcdefghijklmnñopqrstuvwxyz 1234567890!”$%&/()=¿?#±<>@,;.:


C. 01

Versions FULL-COLOR VERSION

ALTERNATE VERSIONS

Black and White

Grayscale

Reverse Knockout


C. 01

Versions COLOR VERSION


C. 02 Wrong Applications The logo should never be altered in any way.

Don’t change any element of the logo

Don’t change the logo colors

Don’t tilt the logo

Don’t change the proportion of the logo elements

Don’t put a solid drop shadow behind the logo

Don’t disproportionately scale the logo


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