PETS Claudia Leiva
Leigh Anne Greenberg Professor Levy
FASM 310
INTRODUCING ANIMAL REVIVAL F/W 19
table of contents History Competitors
1 2-3
Customer
4
Inspiration
5
Color Palette
6-7
Trend Board
8
Manufacturer
9
TNA (Production)
10
Unit Break Down
11
Cost Calculator
12-13
Cost Sheets
14-19
Fabric & Patterns
20 -21
Collection
22-31
Product SPECS
32-33
Collection Line up
34
Kenzo Bowl
35
Branding Materials
36-38
Advertisement
39-41
Web Page
41-42
Social Media
44
Launch Event
45
Key Item Process
46-52
This is an interactive PDF, click on numbers to go to pages
h i s t o ry - Kenzo is a French luxury house founded in 1970 by Japanese designer Kenzo Takada - Kenzo became known for using Asian and Japanese influenced style with expert construction of European high fashion -Owned by LVMH as of 1993 -In 2011, Opening Ceremony founders Humberto Leon and Carol Lim became the creative directors and head designers of Kenzo
1
kenzo competitors
2
K E N Z O P E T A P PA R E L C O M P E T I T O R S
3
CUSTOMER Alexandra // Age: 25 // Status: Single, with no kids // Avg. annual income: $80K // Occupation: Finance and Strategy Director // Location: London, England
/ Likes buying matching pieces for her and her dog / Values quality materials / Appreciates color and that reflects in her wardrobe /Likes to travel 4
INSPIRATION BOARD
5
Medallion
Carolina
Nightgale
Hot Red
Lelic Purple
Pink Sachet
Blue Azzure
C O L O R PA L E T T E
// Animal Revivial color palette features a mixture of bold and pale colors.
# DBEBF8
# F8ECF4
# 8D3D53
# E65140
# 393845
# 7396CE
# FAF179
6
Canvas
Urban Pink
Dandilion
Marine
Mandarina
Red Opal
Lightning
// Animal Revivial color palette features a mixture of bold and pale colors. # 2f3649
# e75240
# f47e2a
# 5164AE
# FAF4A1
# F4D8E8
# EEEAE9
7
TREND BOARD
// Wild and busy colors // Late 90’s inspired patterns // High percentage of millennials owning pets 8
M A N U FA C T U R E R Pastels is a manufacturer located in France that produces top-of-the-line apparel. They have highly reputable customers, whom are regarded for high-quality fabrics. Such customers include, Eileen Fisher, Alberto Makali Ltd., and the Ermani Group Inc. Thus, this manufacturer is a good choice for our line because we aim to provide our customers with high-quality, long-lasting products. // Revenue: $4,432,088 // Contact Phone: +33 4 37 02 16 61 Fax: +33 4 37 02 23 89 Address: 1229 Route De Bourgoin Bat 5 Z A La Chaplaniere 38440 Artas Cedex, France
9
tna calendar
10
u n i t b re a k d o w n
11
c o s t c a l c u l at o r
12
13
cost sheets
14
16
17
18
19
fabric collection
Coated Cotton
Coated Cotton Jersey Cotton
Cotton Canvas Fabrics
where
chosen
for
comfort and warmth. Jersey cotton is prevalent in our collection stretchy
because
nature.
of
its
Coated
cotton chosen for raincoat for
Faux Leather
increment weather conditions
Silk
without being too heavy.
Wool
Rayon & Spandex 20
kenzo pets p at t e r n // Fabric pattern designs created by authors of the project.
21
collection
Hooded Sweatshirt Style: 720627 F/W ‘19 Material: Main- Jersey Cotton Ribbing- Rayon and Spandex Sizes: XS-XL
22
Handkerchief Style: 720628 F/W ‘19 Material: Main- Cotton Canvas Sizes: One Size
23
Bowtie with Collar Style: 720629 F/W ‘19 Material: Main- Cotton Canvas Sizes: XS-XL
24
Studded Collar Style: 720630 F/W ‘19 Material: Main- Faux Leather Studs- Metal Buckle & Loops- Metal Sizes: XS-XL
25
Leash Style: 720631 F/W ‘19 Material: Main- Faux Leather Hook- Metal Sizes: One Size
26
Shirt Style: 720632 F/W ‘19 Material: Main- Jersey Cotton Ribbing- Rayon & Spandex Sizes: XS-XL
27
Shawl Style: 720633 F/W ‘19 Material: Main- Wool Sizes: XS-XL
28
Socks Style: 720634 F/W ‘19 Material: Main- Jersey Cotton Sizes: XS-XL
29
Raincoat Style: 720635 F/W ‘19 Material: Main- Coated Cotton Sizes: XS-XL
30
Kimono Style: 720636 F/W ‘19 Material: Main- Silk Sizes: XS-XL
31
p ro d u c t s p e c s
32
33
collection line up
Style: 720627 Season: F/W Cost Price: $25 Retail Price: $100
34
Style: 720632 Season: F/W Cost Price: $17. 50 Retail Price: $70.00
Style: 720628 Season: F/W Cost Price: $17.50 Retail Price: $70
Style: 720633 Season: F/W Cost Price: $37.50 Retail Price: $150.00
Style: 720631 Season: F/W Cost Price: $17.50 Retail Price: $100
Style: 720634 Season: F/W Cost Price: $12.50 Retail Price: $50.00
Style: 720630 Season: F/W Cost Price: $32.50 Retail Price: $130.00
Style: 720635 Season: F/W Cost Price: $50.00 Retail Price: $100
Style: 720631 Season: F/W Cost Price: $47.50 Retail Price: $190.00
Style: 720636 Season: F/W Cost Price: $75.00 Retail Price: $300.00
kenzo dog bowl Collaboration with Alexandra Volum, SCAD senior industrial designer.
35
b r a n d i n g m at e r i a l s
// Kenzo Pets labels 36
// Kenzo Pets hangtags
37
// Kenzo Pets shopping bags 38
WINDOW DISPLAY
// Kenzo Pets digital display window
39 Press on image for video to play
a d v e rt i s e m e n t
//Kenzo Pets street advertisement
40
p r i n t p ro d u c t
Magazine advertisment spread // Purple- French magazine
41
L A N D I N G W E B PA G E
Press on image for video to play
42
41
43
I N S TA G R A M PA G E
44
LAUNCH EVENT
Budget: $80,000.00 The launch event will be animal-friendly and held at a vacant shop on South Molton St in Mayfair, London.
There will be free drinks, appetizers, animal treats, and surprise party favors for both humans and animals.
45
key item p ro c e s s
// Arrival of fabrics 46
D E S I G N Y O U R FA B R I C
// Fabric patterns printed out with the help of Design Your Fabric, Canadian fabric printing company. “Design Your Fabric was created by The Emerson Group to give designers of all levels the tools to digitally print on fabric, right from your desk. Whether for pillows or runway samples, with custom digital printing your designs transfer seamlessly to almost any fabric.�
47
CUTTING & PINNING
48
SEWING
17
49
PHOTOSHOOT
50