Brand Licensing catalog 2024 by Clavis Publishing

BRAND LICENSING 2024

We make childeren’s dreams come true

Let’s meet!

Clavis was founded over 40 years ago and is now one of the leading publishing groups of children’s and juvenile books in Belgium, the Netherlands, and the US. We have a long and trusted reputation with publishers in over 62 language markets and are known for our high-quality co-editions and sale of book-rights.

During its history, Clavis has created a wealth of content: perfect pictures, strong stories, compelling characters. These works are so powerful that they reach beyond books in digital media, television, merchandising . . .

We want to work with you. And we think you will want to work with us. Not just because we have 40 years of experience. Not just because we are active worldwide. But because Clavis appeals to children, and we simply want our children to have the very best . . .

In 2022 Clavis Joy came to life.

Playing and learning with your favorite characters. For children, life is one big adventure. Luckily, the characters from their favorite books take them on incredible, familiar, and moving journeys. Clavis Joy brings these beloved characters to life . . . ready to discover the child’s world!

Clavis J Y

Peek-a-poo! This is Little Mouse. He’s very curious and a real sleuth. There are many things that he already knows, but also many things he doesn’t know yet. No problem, he’ll go on an adventure full of discoveries! Curious as he is, he wants to peek into everything: diapers, potties, beds . . .

Key Facts

• Target group: kids 2-3 years

• Secondary target group: parents, grandparents, daycare

• Core values:

- Potty coach

- Sleep coach

- Our global superstar

- Toddlers’ best friend

- Joy of discovery

• Books translated into 32 languages

• First title sold over a million copies worldwide

• High relatability for toddlers and daycares

• International brand success

• Style guide available

• Consumer and educational products

• Over 2 million copies sold worldwide

Little White Fish

Little White Fish is a very curious and playful fish! Together with his friends and family, he swims from one discovery into the other. Playing, learning, and discovering: Little White Fish feels perfectly at home in his colorful underwater world.

Key Facts

• Target group: kids 0-4 years

• Secondary target group: parents, grandparents, preschools, teachers

• Core values:

- Organic story building with focus on creative freedom

- Universal character

- Educational power (focus on language development and learning)

- Affective power (simplicity, bright colors, white vs black)

• International brand success

• A million copies sold worldwide

• Style guide available

• Consumer and educational products

• Books translated into 25 languages

Licensing contract in Taiwan

Key Facts

RICKY

Ricky is a cheerful rabbit. He’s a little different from the other rabbits, but that’s okay. He’s unique and stays true to himself! During the adventures with his friends, Ricky shows that differences should be celebrated. With a genuine smile, a kind gesture, and an adorable floppy ear, he’s always there for others.

• Target group: kids 4-8 years

• Secondary target group: parents, grandparents, preschools, teachers

• Core values:

- Respect for nature

- Friendship

- Teamwork

- Problem solving

• High relatability for kids and preschools

• Books translated into 30 languages

• More than 3 million copies sold worldwide

• International brand success: with top ratings and high brand awareness

• Ricky expo, activities such as Ricky-themed quests

• Consumer and educational products

• Style guide available

• Collaboration with JBC, Fundels, SmartSleep

Licensing contract in Belgium

• Target group: kids 2-6 years

Anna

Anna is a cool girl. She really wants to grow up because there’s so much fun stuff to do! She’s a little self-willed and likes to handle things her own way. Learning, discovering, playing sports, and getting into mischief? That’s Anna!

• Secondary target group: parents, grandparents, preschools, teachers

• Core values:

- Shows girl power (for the young ones)

- Is independent

- Loves sports and new experiences

- Has a mind of her own

- Local superstar

• Brand success particularly in Belgium

• Number one bestsellers in Belgium and the Netherlands

• Familiar stories and simple illustrations

• Consumer and educational products

• Books translated into 16 languages

• Style guide available

Target group: kids 1-5 years

Lilly and Milo

Rabbit Lily and mouse Milo are a funny duo. Always together, always discovering the world. Milo tries to imitate the older Lily, but mostly without success. Readers recognize themselves in the characters.

• Secondary target group: parents, grandparents, preschools, teachers

• Core values:

- Brings color and joy

- Humorous and educational

- Learning words, objects, and skills

• Brand success particularly in the Netherlands, the US, and China

• Familiar stories

• Consumer and educational products

• Books translated into 16 languages

Key Facts

• Target group: kids 2-5 years

Kevin and Katie

Kevin and Katie are next-door neighbours. The two toddlers like playing together and they love to explore. Going to school, traveling by plane, caring for a pet: there’s a first time for everything … But it’s always exciting to try something new! As these things can be scary, Kevin and Katie will help guide their friends through them.