LET TER FROM THE PUBLISHER
HIGHLIGHTS
YES WE CAN TAKE ACTION WORLD! Welcome to the second magazine about green products and technology from Sweden. We want to bring knowledge, information and inspiration about green, profitable and sustainable long-term solutions from Sweden. It is now time to move from words to action. We only have one Earth to share, and the number of us that have to share it is growing rapidly. We all bear complete responsibility for what we do – and what we don’t do. We are moving from the old economy to a new, green economy. Sweden has genuine knowledge of and long experience of the subject; it is our obligation to make an active contribution to sharing this knowledge. It is a pleasant bonus for Sweden Ltd that our environmental technology companies can increase their business. We must also persuade the rest of the world to ride the train to the future. Read the article about our Minister of Trade, Ewa Björling, who is encouraging Sweden to take the forefront and lead in CleanTech. This message is in tune with the times and in the lead up to the Climate meetings in Copenhagen. Work is now beginning on building a sustainable world. The biggest challenge is that of population growth, which is stunningly depicted in Thomas Friedman’s book “Hot, flat and crowded”. The clock is ticking and by 2020 another billion people will be living, eating, working and consuming on our shared globe. We cannot continue along the same path, as then things will never change. Population growth is without doubt the greatest challenge facing us. Read about One concept and many names including Ecocycle design, the concept of eco-friendly constructions in energy efficient houses and buildings. Green Solutions from Sweden wants to convey feelings and experiences. We hope that you will put the magazine to good use and that you will encourage others to read it. You can find more suggestions for profitable green choices at www.cleantechregion.com. Welcome to the new green economy!
COVER © KEITH NEALE/ SCANPIX
HIGHLIGHTS VOL.2 008.
THE CLEAN ENERGY RACE The United States’ Secretary of Energy, Steven Chu, has many hopes resting on his shoulders. The US alone is responsible for almost a quarter of the world’s greenhouse gas emissions.
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SWEDENS PRIMEMINISTER IN FOCUS Fredrik Reinfeldt has travelled around the world to try to seek agreement for COP15.
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POVERTY CAN’T HELP THE CLIMATE – TECHNOLOGY CAN Hans Rosling is one of the world’s most engaged and appreciated lecturers who, with his revolutionary approach in describing statistics, has changed the conception of the world for many of his audience including Bill Gates and Al Gore.
LARS LING
Project Manager, MidSweden Chamber of Commerce and Founder CleanTech Region Solutions
020. 6 | GREEN SOLUTIONS FROM SWEDEN
