WE BRING THE CLARITY THAT UNLOCKS ADVANTAGE
W E ARE A GLO BA L MARKET I NG ST RAT EGY CON SULTA NCY
We are 70 strong
Based across 4 continents
Part of the Over 10 years experience
global network
WE BEL I EVE
that complexity and change are the greatest barriers to value creation for businesses and their customers.
WE E XI ST
to bring the clarity that unlocks advantage
WE HEL P C O M PA NIES T RAN SFO RM:
complexity and change into opportunity opportunity into ambition ambition into value
H OW WE D O THIS Small, diverse teams of experts challenge and collaborate across the strategic journey to bridge the transitions where value, coherence and clarity are usually lost.
Context to Insight
We helped Lurpak grow by 24% and take the number 1 spot in the spreads aisle by being clear on where to focus Âť
Insight to Opportunity
Opportunity to Ambition
Ambition to Realisation
THE SERVI C ES WE O F F ER
Context to Insight
Insight to Opportunity
Brand & business insight Category insight Consumer & customer insight Trend exploration Growth mapping
Opportunity scoping Opportunity prioritisation
Clear insight and a transformative PoV on your market and challenge
Clarity on the key opportunities tailored for your business
Opportunity to Ambition
Ambition to Realisation
Strategic intent Portfolio strategy Strategy roadmap
Brand positioning Strategic innovation Brand expression Strategic activation Brand guardianship Brand performance system
Clear ambition on how to turn opportunity into sustainable advantage
Clear strategic guidance on how to realise that advantage
OUR CULT U R E Our people have a passion for inspiring and challenging thinking. We believe in the power of simplicity to get things done, and we strive together to deliver extraordinary work that creates an enduring impact. We have nurtured a stimulating and collaborative environment for talented individuals who strive to make a difference. Our people are the brightest in the industry.
WE HEL P OU R C L IE NTS : c reate desirable brands drive relevance for more customers more often unlock the potential of their portfolios enter new markets unlock opportunities in new categories develop new value propositions
We helped Mitchells and Butlers organise a complex portfolio by being clear on where the money is. Âť
clear-ideas.com