CLEAR + HEALTHCARE
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HELLO. WE ARE CLEAR.
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INSIGHT-LED, BRAND & MARKETING STRATEGISTS Clear New York
Clear London
WE ARE
BASED ACROSS
80
3
STRONG
CONTINENTS
OVER
PART OF THE
10
YEARS OF EXPERIENCE
GLOBAL NETWORK
Clear Singapore
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HELPING BUSINESSES ANCHOR THE CUSTOMER AT THE HEART OF STRATEGY THE NORTH FACE Brought the consumer to life in order to optimize day-to-day business decisions
WAGAMAMA Linked qual research, quant research and strategy, to inform expansion opportunities in the US
HELLMANN’S Provided deep understanding of target consumer across variants to drive communications and media planning
KASHI Conducted North American segmentation to identity target & visualize in a clear way to engage internal teams 4
WE CREATE VALUE. By deploying diverse teams of experts to challenge and collaborate across the strategic journey, bridging the transitions where value & clarity are usually lost.
Context to Insight
Insight to Opportunity
Opportunity to Ambition
Ambition to Realization
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Unlocking strategic advantage
WITH CLARITY
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FRESH VIEW ON HEALTHCARE We believe that in the business of healthcare, our humanity must be at the core of what we do. When we clearly understand the intersections of science, medicine and humanity we can heal more and treat more holistically.
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WE KNOW THE COMPLEX WORLD OF HEALTH
HEMOPHILIA B PATIENT IMMERSION
Pfizer
SEMIOTICS & COMMS FOR PAIN RELIEF Novartis
HCP SEGMENTATION
ALIGN & ENGAGE ON NEEDS OF HIV PATIENTS
BMS
Gilead
MAP DIABETES PATIENT NEEDS TO GUIDE HCP Astrazeneca
DEFINE HEART HEALTH TARGET & JOURNEY RB 8
OUR SERVICES Context to Insight
Insight to Opportunity
Opportunity to Ambition
Ambition to Realization
! Brand & business insight ! Category insight ! Consumer & customer insight ! Trend exploration
! Growth mapping ! Opportunity scoping ! Opportunity prioritization
! Strategic intent ! Portfolio strategy ! Strategy roadmap ! Brand positioning ! Strategic innovation
! Brand expression ! Strategic activation ! Brand guardianship ! Brand performance system
Clear insight and a transformative POV on your market
Clarity on the key opportunities tailored for your business
Clear ambition on how to turn opportunity into sustainable advantage
Clear strategic guidance on how to realize that advantage 9
O U R
P R O C E S S
Our Process is Flexible and can Adapt to Your Needs We provide end to end strategic partnership to develop the strategic framework, build the architecture solutions, validate and innovate new products. We also pride ourselves in being able to provide strategic thought partnership to work in-progress and help with validating existing solutions.
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OUR CLIENTS
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SOME EXAMPLES OF OUR WORK
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Gain deep emotional insights into the lives of boys living with Haemophilia B and how that changes over time How do we do we build and maintain loyalty today and overtime? …and reach them during the moments of meaning, with permission and in their voice?
Context to Insight
Analysed existing research and developed hypothesis
Insight to Opportunity
Utilized unique qualitative methods to develop rich insights into the world of the Haemophila B patient and what both their functional and emotional needs were along the journey
Opportunity to Ambition
Co-created communication concepts to meet the needs of the patient along the journey today and tomorrow
Ambition to Realization
Recommendations and activation plan for how to reach the Haemophilia B patient
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Uncover the intersection of patient and HCPS typologies in order to optimize Abraxane performance How does this impact positioning? …and what is the implications cross indications and tumor types?
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Context to Insight
Insight to Opportunity
Opportunity to Ambition
Ambition to Realization
To better understand where the brand had been we conducted a re-sight of existing complex data
Using the Growth Map as our framework, we identified a clear and compelling opportunity for the brand going forward to inform brand positioning
Working together with the brand teams from each indication (mNSCLC, mBC, mPAC) we developed a brand architecture and clear strategy on how each could deliver growth
Finally, we co-created positioning and messaging platforms with our targeted patients and HCPs
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Understand the voice of the customer across the journey How do we drive greater customer satisfaction along the journey? …and ensure the organization is aligned with the journey and where we can have the greatest impact?
Context to Insight
Understanding the challenges of both internal and external customers
Insight to Opportunity
Validating hypothesis and deep dive into the journey utilizing unique methods to understand how customers THINK, FEEL and ACT
Opportunity to Ambition
Created a comprehensive view of the journey cross customer and market
Ambition to Realization
Engaged the country customers through an inspired rollout and activation plan
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We believe this should be the start of the conversation, not the final word, so please do not hesitate to contact Please get in touch to talk about how we can us to continue the conversation
brand strategy!
Mike Weber, Managing Director mike@clear-ideas.com Jennifer Strassburger, Sr. Director, Healthcare jennifers@clear-ideas.com Clear USA 88 Pine St, 30th Floor New York, NY 10005 +1 212 361 0014
help bring clarity to your