Accelerated Marketing
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Our company Coldwell Banker understands moving home is one of the most important decisions you make; your home is both a financial and emotional investment. We understand that each property requires a bespoke approach to marketing and take the instruction to sell your home a privilege, an honour and a serious commitment. Our bespoke process takes a lifestyle approach to the promotion of property focusing on vendor’s comments to highlight personal characteristics that show a home, rather than simply a house. This is presented together with an efficient sales process and high level of customer service. This brochure guides you through some of the strategies and approaches Coldwell Banker utilise in the promotion, marketing and sale of a property
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The accelerated marketing programme aims to sell your home for the best possible price in the shortest time-frame possible by enhancing the marketing and exposure for the property
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Introducing Accelerated Marketing Our accelerated marketing services encompass the best of both online and offline marketing tools to maximise the visibility of your property
Coldwell Banker Ireland recognises that more intensive market efforts can sell a property faster. The Coldwell Banker accelerated marketing brings together a high impact suite of marketing materials and widespread distribution and exposure to firstly generate interest and secondly fulfill enquiries to generate viewings. The enhanced marketing is achieved through various packaged suites of marketing collateral combining professionally produced materials such as photography, floor-plans, brochure production
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and magazine features with the lifestyle approach utilised with the Coldwell Banker brand, in the knowledge that people buy into the lifestyle of a property and it’s location as much as they do bricks, mortar and dimensions of it’s construction. Widespread exposure means taking these marketing materials and distributing them to the broadest possible audience within the target demographic.
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The full range of marketing materials available
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Listing on Coldwell Banker Websites
Professional Photography
The house is displayed to a local & global audience.
Professional photography makes all the difference, creating a striking first impression of the features of the property coupled with artistic lifestyle shots.
Floor Plan
Highly Qualified Negotiators
Most potential buyers will use the floor plans of the property to assess whether the property will suit their needs, prior to arranging a viewing.
Coldwell Banker University. With our ongoing specialised training courses our agents have the negotiation skills to achieve the best possible price.
Vendor interview
Property Particulars
Rather than the traditional functional approach to describing a property, a vendor interview can paint an image of what life is like living in your home and the local area.
High impact brochures designed to impress any particular purchaser.
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through our accelerated marketing services includes Window Cards
Just Listed Canvass Cards
Professionally printed; these striking window cards are an essential element to any listing.
Generating local awareness about your home as a new instruction.
A ‘Fresh on the market’ HTML mailer
For Sale
With online activity becoming equally important as offline, the professionally designed HTML mailer can be sent to our email applicants with ease.
We strongly recommend a for sale sign. It is the classic marketing device for selling property. Experience shows we constantly get more enquiries when there is a sign board.
Home Enhancement Advice We will help you plan to enhance your property’s appearance so buyers prefer it to similar properties on the market.
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FOR SALE 01-4110012
www.coldwellbanker.ie
Listing on leading Irish & UK websites
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Coldwell Banker accelerated marketing services provide maximum coverage to help your property really stand out.
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Press and PR Once your property is on the market, it is time to pull out all the stops and make sure it is seen by a wide range of potential buyers
As a global network of licensed estate agencies specialising in the market and sale of residential property we combine the widespread exposure of the International marketplace with the local expertise and knowledge of our sales agent. Our in-house PR team constantly seek exposure for Coldwell Banker properties ensuring that your property has prime visibility. PR is invaluable to compliment advertising, as your property is given exposure and credibility by an independent source.
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It is a global market and you need a global presence, so online media is a necessity
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Online marketing Apps
Coldwell Banker embraces all forms of technology, maximising your property’s visibility by communicating across a variety of media to a more and more tech-savvy market Coldwell Banker agents utilise comprehensive technology platforms including websites focusing on local, national and international markets, iPhone and iPad applications and social networking and video marketing through the unique Coldwell Banker On Location/YouTube Alliance. Although our technology is part of our standard marketing efforts, the additional materials we broadcast are created for you as part of your accelerated marketing services. With 88% of all property searches believed to start online, Coldwell Banker understands the importance of online marketing.
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Video Marketing
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The Previews Difference The Previews Difference. The Coldwell Banker Previews International program leverages sophisticated real estate marketing tools and international connections to attract the most qualified luxury home buyers to your home.
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Introducing Coldwell Banker Previews International
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Corporate Magazines
Coldwell Banker Previews International® Website
Homes & Estates and Unique Homes magazine are the premier publications that homebuyers turn to when searching for elite properties of exquisite character.
Our internationally renowned portal of luxury homes throughout the world.
Integrated Online Marketing Property listings are automatically distributed to a network of prominent real estate websites to generate additional exposure.
Exclusive Print Opportunites Negotiated rates for exposure in more than 35 publications targeting individuals with high net worth are available to Coldwell Banker Previews International® clientele, including titles like:
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Architectural Digest
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Luxury Properties
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The New Yorker
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Millionaire Asia
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Conde Nast Traveler
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International Herald Tribune
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The Wall Street Journal
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London Daily Telegraph
More Homes over €1,000,000 are SOLD through Coldwell Banker Previews International than by any other agency.
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The Difference is Global
Over 4,000 offices across every continent ■ Local ■ National ■ International
Head Office: 28 Lower Leeson Street, Dublin 2, Ireland. Tel: + 353 (1) 4110012 email: info@coldwellbanker.ie www.coldwellbanker.ie EACH OFFICE INDEPENDENTLY OWNED & OPERATED
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