Clear Lake Web 5 Tips for Creating Your Site

5

5 THINGS YOU NEED FOR YOUR CLEAR LAKE AREA BUSINESS WEBSITE + our phone number if you need help

www.clearlakeweb.com

1

A DOMAIN NAME While a custom domain name (www.example.com) isn’t mandatory, it’s certainly a best practice for search, marketing, and branding. We recommend choosing a domain that reflects your business name as closely as possible, and maybe incorporates your local area if you have a brick-and-mortar shop (as long as it’s not too long).

www.clearlakeweb.com

2

YOUR BUSINESS LOGO Whether it’s a symbol, or simply your business name in a particular font and color, you’ll want to have the imagery you use to represent your business in digital form when you sit down to work on your site. If someone created it for you, ask them to email your logo in .jpg, .png, and .gif formats if possible. As a designer will know, these last two types allow you to put your logo on any background without having a white box around it. Without it you just won’t have quite as much flexibility. www.clearlakeweb.com

3

A BUSINESS TAGLINE A slogan or tagline is a one-line description that helps establish your brand. W hen the tagline is consistent across advertising mediums and platforms, it lets people know that they’ve come to the right place within seconds of arriving at your site. Don’t overthink this. We can help with your tagline.

www.clearlakeweb.com

4

PHOTOS (GRAPHIC ASSETS) While you can use sites like www.pixabay.com to access a huge library of free images, you will still want to have some select images that reflect your space and your products.  W e have photography services available for you but we also  b uy assets from Envato and have always had a great customer experience: https://elements.envato.com/

www.clearlakeweb.com

5

STAFF BIOSÂ & PICTURES A great way to put a friendly face on your business and establish trust right away is to have nice photos and bios of your owners and staff. It makes your business look more professional and legitimate, which is especially important for a new business just starting out.

If you have a service business like a spa, knowing who they’ll be meeting when they arrive will put customers instantly at ease.

www.clearlakeweb.com

CALL OR EMAIL AND WE CAN HELP YOU WITH ALL YOUR DIGITAL MARKETING NEEDS We can set up your site for you a nd show you how to manage it. We can even show you how to make a stunning website for free. If you need a logo, business cards, brochures, content or literature, advice on SEO, social media or you just want to talk about how to deal with that bad Google review, just give us a call or send us a note. We are here to support local business.

409-761-1114 clearlakewebdev@gmail.com

www.clearlakeweb.com