2 minute read
BNY Mellon Wealth Management
DEEP RESOURCES AND EXPERTISE: THE BNY MELLON WEALTH MANAGEMENT FORMULA
Shadi Alnasr, Senior Client Strategist, Global Family Office at BNY Mellon Wealth Management, talks to Tom Burroughes, WealthBriefing Group Editor.
Shadi Alnasr
Senior Client Strategist, Global Family Office at BNY Mellon Wealth Management
Please explain what you think makes your firm successful in its chosen field.
BNY Mellon is the world’s largest global custodian bank with over $45 trillion in Asset under Custody and the 5th largest institutional asset manager with $1.8 trillion in Asset under Management (Source: Pensions & Investments, June 2022).
Our Global Family Office group, which is part of BNY Mellon Wealth Management is focused on delivering solutions and advice to help family offices as well as their advisors manage the complexities that exceptional wealth presents. Backed by BNY Mellon’s deep resources, our clients have access to world-class investment management and custody solutions, sophisticated estate planning and fiduciary support, holistic wealth management strategies and top-tier private banking.
We understand the intricacies of tracking, reporting, and analysing investments across multiple money managers, asset classes and legal structures, such as family partnerships, trusts, and private trust companies. In addition, our state-of-the-art technology provides our clients with access to industry-leading performance and risk analytics tools.
What are the main contributions you bring to the wealth management industry?
Every family office is unique, but they all operate within an institutional framework. The tools and resources we bring to the table leverage BNY Mellon’s strengths as a leading asset servicing, wealth management and investment management firm to offer our clients world-class solutions.
As a result, we deliver institutional banking capabilities to individuals and family offices providing them with a higher level of governance, an increased focus on achieving family’s goals and objectives, and a mechanism to drive results and create efficiencies for the family office and for the family’s wealth-related activities. What does success look like to you – can this be measured in hard numbers, or in qualitative ways, or both?
It is only natural that success for us is the value we create for our clients and how satisfied they are with our services. To that extent, every year we do conduct a survey to obtain direct, quantifiable, and actionable information to help enhance our overall client satisfaction and loyalty.
In 2021, our overall client satisfaction was at 94 per cent, 89 per cent of our clients were willing to recommend BNY Mellon to their network and 93 per cent of our clients were satisfied with the service provided by their wealth managers.
Can you sum up the philosophy that sums up your firm/you the best?
To sum it up in two words, we “Consider Everything”. We are driven to imagine what’s possible, create it, then improve on it to ensure the continued success of our clients and the industry.
WEALTH MANAGER SERVICING FAMILY OFFICES
WINNER BNY Mellon Wealth Management
Our founding principles Integrity, Accountability and a long-term vision.
