2 minute read
Barclays Private Bank
STRONG SYNERGIES BUILD COMPELLING OFFERING
Rasha Badawi, Head of Private Bank at Barclays, tells Tom Burroughes, WealthBriefing Group Editor, on the causes of its success and its outlook.
Rasha Badawi
Head of Private Bank, Barclays
PRIVATE BANK - DISCRETIONARY PORTFOLIO MANAGEMENT (DPM) OFFERING
WINNER Barclays Private Bank
PRIVATE BANK - ESG OFFERING
WINNER Barclays Private Bank Please explain what you think makes your firm successful in its chosen field.
The fundamentals of our investment strategies together with the strong synergies with the corporate and investment bank, enable us to bring to UHNW clients and family offices a full-service offering as well as bespoke solutions wherever and whenever they need it. Clients come to us for our award-winning discretionary portfolio management offering, our real estate financing, our excellent trading desk and our alternatives solutions, especially private equity and private placements offering.
We anticipate and adapt our business model to the challenges of these times and respond to the changing investment journey needs of our clients in Middle East, who are particularly interested and keen to increase their asset allocation towards ESG investing and alternative solutions.
As such Barclays Private Bank is a globally recognised player in sustainable investing and impact investing, drawing on a comprehensive range of sustainable investment solutions across asset classes - such as our award-winning sustainable discretionary portfolio management.
What have been the main obstacles you had to overcome and how did you do so to reach this level?
The private banking in general is challenging and evolving environment. We continuously need to adapt the essence of our business model to the challenges of these times and respond to the changing and complex needs of our clients.
Our vision and culture are guided by our code of conduct based on our purpose, values, and mindset. This is fully ingrained in the culture of our business and underpinned by our purpose: we deploy finance responsibly to support people and businesses acting with empathy and integrity, championing innovation and sustainability, for the common good and long term. We aim to be a leader in banking and to engender trust amongst our stakeholders. We have the capability, capital, operational resilience, and the commitment to make a real lasting difference to the lives of our customers and communities.
Where in the world do you operate - are you mainly a domestic player or international?
We are an international bank present in more than 40 countries, and harness a global network of knowledge, expertise, and professional partners to meet our clients’ unique requirements. The full resources of Barclays Group allow us to bring to our domestic business the skills and knowledge providing an integrated approach, with range of products and services relevant to our clients.
Whom do you look to in terms or ideas and inspiration? What other business sectors do you follow for ideas?
The next generation and what we envision for future generation inspires me. In our industry we have the ability and the duty to unlock opportunities for the future that our clients envision. We must adapt fast to the evolving needs of younger wealth creators, and we rethink banking given the higher digital engagement seen in the past months, which continue to redefine relationship management in a digitally connected world.
The technology sector brings us a lot of fresh ideas and solutions to the rapid evolution of clients’ needs in terms of digitalisation.
