Emirates NBD Private Banking

from WealthBriefing MENA Awards Acclaim 2022

Union Bancaire Privée

A DIVERSIFIED OFFERING THAT PUTS CLIENTS AT THE CENTRE

Saod Obaidalla, Executive Vice President, Head of Private Banking, Emirates NBD Private Banking, sets out the reasons for its achievements.

Emirates NBD, the leading banking group in the region, was formed on 16 October 2007 to become a regional consolidation blueprint for the banking and finance sector. It combined forces of two leading banks to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.

Please explain what you think makes your firm successful in its chosen field.

We offer clients a diversified offering across retail banking, wealth management, wholesale banking and trade finance, Islamic as well as investment banking.

Our offering gives Emirates NBD Private Banking Advisory Services an edge - we place our clients at the heart of decision-making, understand their true investment objectives and offer best in class investment strategies whilst utilising an open architecture product offering to bring them to life.

Our approach to advising clients on their investments follows a systematic process that involves a thorough understanding of their needs, a portfolio constructed with carefully selected products, periodic reporting and regular re-balancing.

Through our relationship managers we are encouraging our traditional clients to make the shift to our digital banking channels viz. our Mobile Banking App, Online Banking and Table Banking platforms for everyday transactions such as making transfers, remitting funds or paying bills, as well as accessing their investment portfolios, performing trades online conveniently and even applying for IPO subscriptions for major local and regional company offerings.

In line with Emirates NBD Group’s long-term commitment to the sustainability agenda, Emirates NBD Private Banking has taken active strides towards expanding its environmental, social and governance charter.

Where in the world do you operate – are you mainly a domestic player or international?

Emirates NBD has an ever-increasing presence in the UAE, GCC and across the globe, with over 1,000 network branches and international presence with operations in 13 countries.

We have dedicated Private Banking offices in the United Arab Emirates (headquarters in Dubai with a branch in Abu Dhabi), the Kingdom of Saudi Arabia (Riyadh, Khobar and Jeddah), the United Kingdom (London) Singapore and India. What does success look like to you – can this be measured in hard numbers, or in qualitative ways, or both?

At Emirates NBD, client experience is key. Customer-centricity and a tailored banking experience are exceedingly important for us.

For example, our concierge based online ordering platform “Moments of Delight” offers money-can’t-buy lifestyle and fine dining experiences to discerning clients. We also aim to instill a culture of service excellence in our staff, through programmes such as Customer Experience Month. Our theme 2021 was #iownit in line with our goal to become a truly worldclass service brand through customer centricity and continuously enhancing experiences. We think that our employees are the most valuable ambassadors of our value proposition. Our dedication to providing our customers with a superior experience has yielded a CSAT (Customer Satisfaction) score of 8.8 and an NPS (Net Promoter Score) of 65 in 2022.

Can you sum up the philosophy that sums up your firm/you the best?

Our investment experts, along with a qualified, futuristic CIO office help identify opportunities for our esteemed clients to grow and preserve their wealth based on strong convictions resulting from deep local and regional expertise combined with a global outlook across asset classes, sectors and geographies. This, coupled with solutions across trust and estate planning, Lombard Lending, real estate advisory and trade execution services (to name a few) provide an array of bespoke offerings designed for the discerning private banking client.

PRIVATE BANK OR WEALTH MANAGER SERVICING UNITED ARAB EMIRATES

WINNER Emirates NBD Private Banking