Case Study: Tracking TAVR Halo Effect.

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CASE STUDY: Tracking TAVR Halo Effect

When determining whether to begin or maintain a Transcatheter Aortic Valve Replacement (TAVR) program, hospitals are encouraged to analyze the strategic, clinical, and financial impact of the program. While examining the financials of any program, hospital administration should examine both the revenues directly attributable to a program along with revenue generated as a byproduct of the service. This financial analysis, known as the Halo Effect or program economics, can help hospital administration make better informed decisions about programs that may appear economically challenging on the surface. This case study describes the process of comprehensively tracking and analyzing the Halo Effect of a TAVR program based on a case study at University of Colorado Hospital (UCH). During the first year of its TAVR program, UCH tracked a slight negative contribution margin*. However, after conducting a comprehensive analysis that included all revenue generated by procedures and tests associated with the 120 patients evaluated for TAVR, UCH realized a substantially positive contribution margin. Specifically, in the first year, UCH saw a significant increase in traditional open aortic valve replacement (AVR) surgery and balloon aortic valvuloplasty (BAV) that was directly attributed to the opening of its TAVR program.

Overview UCH opened its TAVR program in early 2012, performing its first TAVR on March 13, 2012. During the first year, UCH experienced a small negative contribution margin when evaluating the TAVR procedure economics. However, the hospital’s Heart Team began tracking incremental revenue generated by the TAVR program and found that the overall program recorded a substantial positive contribution margin during this period.

*Contribution margin defined as payment minus direct costs for 37 TAVR cases=-$895 per case.

“It’s important to capture incremental new business to our valve program because every patient who is referred for TAVR does not necessarily go on to have the procedure.” – Lorna Prutzman, RN, MSN, Executive Director of Cardiac and Vascular Services at University of Colorado Hospital


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