ClĂŠmentine Marot presents :
THE FLOATING HOUSE TRENDS & Design proposals for IKEA IN CHINA (fictive project)
THE FLOATING HOUSE
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summary
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THE FLOATING HOUSE
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RELAX !
A JOURNEY TO CHINA 4
THE FLOATING HOUSE
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A JOURNEY TO CHINA
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In 2010, I discovered one of the most inspiring places I have ever been : China. I stayed in Shanghai four months,working there and travelling around. Four months, just enough to feed up my mind with colors, observations, feelings and to understand a bit the complexity of this fascinating fast-changing culture. China is a country of contrasts, where modernity doesn’t break up with traditions, where nature and cities know how to get along, where you can see a man taking a nap in the middle of a super crowded and noisy street, or practice Tai Chi at the feet of a skyscraper.
THE FLOATING HOUSE
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A JOURNEY TO CHINA
As a good european designer (and consumer!), i was really curious to discover the Ikea shop in Shanghai, and see how the famous swedish brand was taking care of the chinese market. Living in China is living in a constant change of scenary, and sometimes it’s good to feel home. That’s what I felt at Ikea. Everything was the same, same products, same spaces, same weird names, («EKTORP», «SOLSTA»...). Only the chinese crowd, the people sleeping in sofas or playing cards in the kitchen were different. I noticed that chinese consumers were coming to Ikea to taste the occidental way of life, to pick up ideas to rearrange their living roon, without necessarily buying goods, still a bit expensive for them.
EKTORP Sofa 8
As I said before, what is good with Ikea is that wherever you go in the world the place is the same and you feel home. Products are universal, practical. However, it has been interesting to observe that chinese consumers were more attracted to an «EKTORP» sofa with flower patterns than the simplicity of Billy, the famous shelve. This brought me to wonder how we could rethink, adapt, invent some products to fit more chinese expectations and culture without losing the soul of the brand.
BILLY shelve
This book is the result of my reflection about Ikea in China, I identified 3 main directions, 3 domestic landscapes starting from 3 main trends : RELAX! , FOLLOW THE FLOW, BE WILD! Let’s go !
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A JOURNEY TO CHINA
CONTENTS p.10 RELAX ! P.18
Relax ! design proposals
P. 34 FOLLOW THE FLOW P. 42 `
FOLLOW THE FLOW design proposals
P. 56 BE WILD ! P. 64
BE WILD ! design proposals
P. 78 SUMMARY
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RELAX !
RELAX ! 12
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RELAX ! inspirations // floating worlds, Ukiyo-e, woodblock printing art
Sea Hyun Lee, Between Red
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Sea Hyun Lee, Between Red
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RELAX ! inspirations // suspended cities
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RELAX ! inspirations // sleeping & relaxing at ikea in shanghai
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RELAX !
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RELAX !
DESIGN PROPOSALS THE FLOATING HOUSE
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RELAX ! COLOR PALETTE
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RELAX ! DESIGN PROPOSALS // OVERVIEW
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RELAX ! DESIGN PROPOSAL
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RELAX ! floating patterns
Dyeings on cotton, and silk-printed patterns
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RELAX ! FLOATING PATTERNS // graphic research, dyeing tests on cotton
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RELAX ! FLOATING PATTERNS // graphic research, dyeing tests on cotton
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RELAX ! DESIGN PROPOSAL
RELAX ! Flying side table 32
Ultra-light side table, foam & plastic vinyl
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RELAX ! DESIGN PROPOSAL
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RELAX ! Soft side table
Soft side table knitted half by hand and half on machine
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RELAX !
FOLLOW THE FLOW 36
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FOLLOW THE FLOW INSPIRATIONS // PAPER CUTTING ART,PAPER RYTHM, HAND PRECISION
Paperself
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Ingrid Siliakus, Paper Architecture
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FOLLOW THE FLOW INSPIRATIONS // CITY PATTERNS, STACKING UP, GEOMETRIC RYTHM
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FOLLOW THE FLOW INSPIRATIONS // Waves of gadgets, accumulations, generosity
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FOLLOW THE FLOW
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FOLLOW THE FLOW DESIGN PROPOSALS THE FLOATING HOUSE
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FOLLOW THE FLOW CoLOR PALETTE
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FOLLOW THE FLOW DESIGN PROPOSALS // OVERVIEW
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FOLLOW THE FLOW DESIGN PROPOSAL
FOLLOW THE FLOW RYTHMIC WALLPAPER
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FOLLOW THE FLOW DESIGN PROPOSAL
FOLLOW THE FLOW generous Bookcase
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FOLLOW THE FLOW GENEROUS BOOKCASE // DETAILS
(LEFT)
AND PAPER CUTTING TESTS
(RIGHT)
Generous bookcase, Prototype, hand cut paper and cardboard boxes 54
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FOLLOW THE FLOW GENEROUS BOOKCASE // DETAILS
(LEFT)
AND PAPER CUTTING TESTS
(RIGHT)
Generous bookcase, Prototype, hand cut paper and cardboard 56
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BE WILD !
BE WILD ! 58
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BE WILD ! INSPIRATIONS // SHADOW THEATRE, BLACK FIGURES
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BE WILD ! INSPIRATIONS // growing shapes, mutations, outgrowth
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BE WILD ! INSPIRATIONS // COMMUNION WITH NATURE, WELL-BEING, HARMONY
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BE WILD !
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BE WILD !
DESIGN PROPOSALS THE FLOATING HOUSE
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BE WILD ! COLOR PALETTE
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BE WILD ! DESIGN PROPOSALS // OVERVIEW
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BE WILD ! DESIGN PROPOSAL
BE WILD ! Wild home stickers
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Shadow play behind a red piece of paper
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BE WILD ! Wild home stickers // GRAPHIC RESEARCH
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Shadow play behind a red piece of paper
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BE WILD ! DESIGN PROPOSAL
BE WILD ! Growing Shelve
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Growing shelve, prototype, cardboard and paper model
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BE WILD ! GROWING SHELVE // Graphic research
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RELAX !
SUMMARY 80
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summary
RELAX !
FOLLOW THE FLOW
BE WILD !
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summary
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summary
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The Floating House - ClÊmentine Marot - All rights reserved Š