Dundee Business Improvement District A Vision for Change
Executive Summary Dundee BID will work in partnership to continually improve the experience of the city centre in Dundee. We aim to ensure that Dundee city centre fulfils its potential, is a pleasant place to work, attracts trade and tourism, and is vibrant, safe, clean and lively, with a real pride of place. Fundamentally Dundee BID will deliver a return on investment for businesses through tangible results and benefits.
Your opportunity
Your investment
Dundee is coming into its own, emerging as a city centre seeing positive change, and tremendous opportunity. We stand at the edge of a strong future, but we cannot sit back and hope that what could be, will be. This is your chance to make sure that more than £1.6m is invested over the next five years to increase footfall, improve business performance and create a compelling, interesting offer.
• It is expected that the levy fees will generate an income of approximately £320,000 a year for the BID • The BID levy will be funded using a banding system based on rateable value. Please refer to page 24 for the banding chart • Those businesses that have a rateable value of less than £7,500 or are classed as offices will be exempt from paying the levy. Non-retail charities will be exempt from paying the levy • Those businesses in shopping centres will receive a 25% reduction to offset their existing service charge • More than 50% of businesses will pay less than £1.50 per day • Over 30% of businesses will offset their levy and more through free membership of the DUNC.A.N Anti Crime network
Your goals
YOUR PRIORITIES
• Increase in footfall year on year • Footfall to sales monitoring to show an increase in spend & a higher number of ABC1 shoppers • Annual reduction in crime & antisocial behaviour statistics • Overall reduction in vacancy levels • Annual increase in both customer and business perceptions of the district • Increased insight into consumer habits & demographics • Annual increase in positive customer and business responses to BID activity areas • To make BID membership cost neutral
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Objective 1
Growth through Marketing, Events and Promotion
Objective 2
Managing the Streets – Improved safety & security
Objective 3
An enhanced Trading Environment
Objective 4 Looking after Business
To be clear, a BID cannot be used to replace existing council and other public sector services; Dundee BID will be independent, commercially run and not-for profit; all its services are guaranteed as additional. Voting Yes for the BID will ensure Dundee City Council maintain their City Centre services for the 5 year term of the BID.
Your decision Voting opens on Tuesday 24 February. When you receive your ballot paper, simply fill it out and return it in the envelope provided by Tuesday 7 April. You can also find more information at www.dundeecitycentrebid.co.uk For the ballot to be successful the following four (4) conditions must be met. Condition 1 A minimum turnout figure of 25% is achieved of individual persons (the headcount) eligible to vote. Condition 2 A minimum turnout figure of 25% is achieved by Rateable Value (RV). Condition 3 More than 50% of those “eligible persons” who voted must vote in favour. Condition 4 More than 50% of those “eligible persons” who voted, in terms of RV, must vote in favour. If these conditions are met the levy will be mandatory on everyone with an eligible business
A message from the Steering Group
We urge you to vote YES in March The planned outcomes for Dundee over the next five to ten years are ambitious and transformational. The Dundee Waterfront Project will reshape our city core; The V&A Museum of Design Dundee is anticipated to deliver 270,000 new visitors to the city every year. We believe Dundee BID will occupy a crucial place in delivering this significant change on behalf of business, ready to take the lead in matching expectations and delivering a ‘vibrant city centre’ - the area with the highest concentration of visitor related facilities and services, and the area which will deliver the highest impact on improving the experience for visitors and residents alike. For the first time EVER the business community will have a sensible budget which can be used to create change and increase business in the city centre. BIDs are designed to give the private sector a stake in the ongoing development and management of their environment; they are entirely independent and solely responsible to you, the business membership. All BID funding is 100% ring fenced to be spent in Dundee city centre and although the BID will work closely with public bodies to ensure they deliver a businessfocused solution, it won’t duplicate Council services. For example, it will not subsidise any Council services such as street cleaning or warden patrols. Dundee BID is here, to work for you, with you, to deliver major strategic impact & long term value for business. Our marketing and events programme will make a significant impact at a national level, and we will work hard to ensure Dundee city centre is ready to deliver the quality, authentic visitor experience that will ensure we remain not just a key regional retail destination, but also prepare to become a true world-class city.
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Dundee Business Improvement District
A Vision for Change
This business plan outlines the objectives, targets and measurements for delivery over the next five years in addition to the structure for governance and financial planning.
Executive Summary....................................................................2 A message from the Steering Group..................................3 Contents...........................................................................................5 Business Improvement Districts: Proven to Succeed.......................................................................6 BIDS in Action................................................................................7 A BID for Dundee | The Opportunity Dundee Waterfront .......................................................................9 Dundee City Centre.................................................................... 10 Summary of Consultation........................................................ 11 Baseline Information.................................................................. 13 Delivery Plan 2015-2020 Growth through Marketing, Events & Promotion............ 14 Managing the Streets................................................................ 16 An Enhanced Trading Environment...................................... 17 Looking After Business.............................................................. 18 The District................................................................................... 20 Reporting and Evaluating Connecting with You.................................................................. 21 Measuring the Performance of the BID............................... 22 BID Financials Income and Expenditure.......................................................... 23 BID Levy.......................................................................................... 24 BID Legislation.............................................................................. 25 Governance and Management.............................................. 26 Using Your Vote............................................................................ 27 Everyone Benefits........................................................................ 28
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Business Improvement Districts
Proven to Succeed The Purpose of BIDs
Business Improvement Districts (BIDs) are business led and business-funded organisations formed to improve a defined commercial area. BIDs are statutorily established having been voted for by the majority of businesses in the defined area and have a maximum term of five years before returning to their electorate in order to be renewed. A BID is an arrangement where businesses identify opportunities to benefit their own activities in their local area. There are currently 182 BIDS throughout the UK, 28 of which are in Scotland - with a further 20 in development including Broughty Ferry, St Andrews & Stirling. Scottish BIDs have a 100% success rate at being voted into a second term and the total investment they are now making in our urban centres is over £34 million. BIDs in Scotland now represent 16,500 businesses across the country. Over the past eight years, BIDs have grown and matured dramatically and are now leaders in influencing positive change in local areas; innovating, developing partnerships and meeting local challenges with a highly focused and committed delivery body.
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BIDs are not a replacement for Local Authority and police services, but provide an additional and much needed resource. In recent times, as public finances have come under pressure, BIDs have proven to be very beneficial to areas with them. Not only do they represent business interests, but also recent footfall data suggests that areas with BIDs are out-performing those areas without them. Furthermore, many business and property investors now prefer to invest in BID towns and cities. This has been recently recognised at a national level through the National Review of Town Centres (Scotland), which called for ‘Further support for an increased use of Business Improvement Districts’ No one wants to pay more, but a BID is not a new tax; it is an investment. Unlike your business rates, the money doesn’t go to the Scottish Government for redistribution. It all remains in the centre of Dundee to be spent on the things that you have identified as your priorities.
What a BID will NOT do Let’s be clear, a BID cannot be used to replace existing council and other public sector services; instead it will be spent on additional or improved services. The council will provide a baseline agreement to the BID that will outline the services that the council already provides. The BID will only spend money on services that are in addition to these baseline services.
BIDs in Action Queensferry Ambition
£256,400 of Additional Leveraged Funding. For an initial investment of £12,500 the Board of Directors and Management of Queensferry Ambition secured £256,400 of additional funding to support The Forth Bridges Festival - a Scotland Homecoming 2014 Signature Event that attracted over 100,000 local, national and international visitors over a 10-day period.
Essential Edinburgh
Collective Working - Saving Businesses Money With the introduction of new waste regulations in January 2014, Essential Edinburgh implemented a local procurement cost saving project. Partnering with social enterprise Changeworks Recycling the BID provides an exceptional recycling and waste service for levy payers, reducing waste, carbon and the cost of waste to the businesses. Working collectively some 170 businesses have saved over £205K on their waste costs.
Falkirk Delivers
£51,000 of match funding from Visit Scotland Falkirk BID realised that the majority of visitors to the region were not moving within the area, but visiting one key attraction, and then leaving. Their Visit Falkirk campaign led to an increase of over 80,000 visitors with an estimated additional spend of £800,000.
Enterprising Bathgate
Property Improvement Projects The aim of the premises improvement scheme is to help businesses plan a series of improvements to their premises, as well as helping new businesses to set up, whilst improving the overall look of the town centre. It has leveraged over £1.3m of private sector investment in property upgrades and improvements.
NE1 Newcastle BID
Promoting Business through a series of successful tools (all free to businesses) NE1 Magazine – unique features and listings magazine distributed every hotel room and key postcodes. -25,000 every fortnight. Getintonewcastle.co.uk website and associated social media – 30,000 average monthly hits. NE1 Exclusive card – delivering real benefits to city centre workers - 25,000 cards in circulation. Newcastle Fashion Week (May) led to an increase in footfall (53%) & sales (33%) for participants. Newcastle Restaurant Week (Jan and Aug) - £7.60 return to restaurants for every £1 spent by the BID. NE1 introduced a late night opening initiative, Alive after 5, which attracted additional 1.9m visitors after 5pm in the first 12 months.
What Dundee BID has already achieved Retention of DUNCAN Anti-Crime Scheme
Having measured the collective business view, Dundee BID successfully made a powerful representation to the Local Authority to ensure the DUNCAN scheme was not included in annual savings proposals. An early example of the BID providing a united and more effective lobbying voice.
Worldhost Retail Training Dundee BID has funded two ‘in-house’ Worldhost Customer service trainers for retail businesses within the BID area. This has allowed staff to participate in the 1-day course for only £15 – the cost of the workbooks, certificate and badges. The usual fee is c. £95 - a saving on the bid levy of £80.00 per staff member. Springboard Footfall Data Collection
This business plan will go into detail on the performance monitoring KPI’s that will prove the return on investment to businesses. One of these will be driving greater footfall into the city centre. The BID has delivered a pilot footfall camera already providing vital baseline data.
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To transform the City of Dundee into a world leading waterfront destination for visitors and businesses through the enhancement of its physical, economic and cultural assets. Dundee Waterfront Vision
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A BID for Dundee
The Opportunity Dundee Waterfront | Getting ahead of change The £1 billion transformation of Dundee’s waterfront, which spans 240 hectares of land stretching 8km along the River Tay, is a strategic, focussed and forward looking project that is propelling the city to international acclaim. The Central Waterfront section is the focal point of the project and the defining factor that will mark its success. The ambitious £500m development has involved the demolition of bridge ramps, roads and buildings, which previously separated the city centre from the waterfront. In their place, a new grid iron street pattern, green civic space and attractive boulevards will produce a stunning space that will be dominated by the award-winning £81m V&A Museum of Design Dundee building. New hotels, office, residential, accommodation, cafes, restaurants and retail outlets are required to support the expanding city. www.dundeewaterfront.com V&A Museum of Design Dundee will be an international centre of design for Scotland - the first institution bearing the name V&A in the world outside London. The first ever design museum to be built in the UK outside London. It will be a substantial driver of job creation and economic development across Scotland, particularly in tourism and the creative industries. It will lead to increased inward investment and inspire pride and excitement in those who live, work in and visit the city. www.vandadundee.org With much of the infrastructure due to be ready by mid 2016, the impact of the waterfront regeneration is currently being felt with developers, investors and businesses already taking a strategic stake in the city. These include the multimillion-pound regeneration of the Wellgate Centre that will include a 900-seat eight-screen cinema, family restaurants, cafes and leisure outlets – a real boon for the early evening economy. DC Thomson have invested in the city centre, upgrading their Meadowside headquarters which will lead to over 500 staff members relocating to the city centre in early 2016. Wyndham Hotel Group is set to create its first Scottish hotel – the five star Wyndham Grand as part of a £55m complex located 6 miles from Dundee. A signature golf course by Open winner Darren Clarke provides international appeal. Dundee has been designated the first UNESCO City of Design in the UK, a prestigious accolade that brings international recognition to the huge contribution the city has made to design worldwide. This status is a great boost to the city’s profile and reputation as Dundee joins an exclusive international group of UNESCO Creative Cities. Evidently Dundee is unashamedly ambitious; being shortlisted for City of Culture 2017 is a strong indication of how far the city has come already. In terms of cultural experiences, opportunities and the economy - expectations of both the business community and public have risen accordingly. The ambition of Dundee BID is to prepare the city centre for this transformational change – to ensure that the retail and leisure offer matches the demands of a fully informed customer and the infrastructure and movement of visitors around the city centre is made as easy as possible, to ensure they see Dundee as a retail and leisure destination of choice and one they want to return to.
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Dundee embracing the BID would be a great step forward in securing collective responsibility for improving our fantastic city.
Right Here, Right Now Dundee City Centre | Maximising Opportunities Clearly much has been achieved already and the Dundee BID proposal offers the opportunity to build upon all the positive work done to date. It allows you the businesses to develop and put in place specific actions to facilitate the growth and development of the current city centre and its businesses. Dundee BID will provide genuinely focused attention, vision, advocacy and strategy to maximise its potential. Right now this potential takes the form of a catchment of 300,592 people within a 30 minute drive time and 628,000 residents within a 1 hour drive time. There are more than 35,000 students in the city – giving Dundee one of the highest ratios of student to resident ratios in Scotland. These groups are the primary audience for businesses within Dundee city centre and engaging with them will be the primary objective for Dundee BID. Dundee has successfully placed culture at the heart of its offer - its strengths in culture; learning and creative industries are now viewed in an international context. This is very much the key message in all city marketing campaign materials, and yet the majority of visitors to Dundee come to eat, drink and shop. Dundee BID will have the ability to redress the balance on behalf of the city centre businesses and strengthen and maximise the impact of marketing the whole offer, following a dedicated marketing strategy. Tourism is a key sector for Dundee currently worth £137m (plus £55m in business tourism) and the sector has the opportunity to grow and develop further with the 10
regeneration of the city’s Waterfront and the opening of the V&A at Dundee. However can the city centre prepare further? There has been a shift in visitor expectations away from individual tourism attractions towards more rounded experiences. Dundee BID will work in partnership to make sure the city is ready to deliver the quality, authentic visitor experience that will increase spend, ensure longer-term stays and drive recommendations and repeat visits. Policing in Dundee has recently undergone transformational change as the eight separate police forces have merged into one – Police Scotland. This new vision and new nationwide way of policing came into being in April 2013 and the organisation has, and will continue to undergo significant restructuring for a period to come. Community Policing is at the heart of the Dundee Local Policing Plan with a commitment to listen to these communities and ask them to shape the policing priorities. The consultation for Dundee BID has well and truly established your priorities and the BID will tackle these through sound partnerships, shared information, strong collaboration and vitally provision of a resource to deliver action. Dundee does partnership very well. The BID will rise to the challenge of operating and excelling in one of Scotland’s most exciting and thriving city centres. The business community working together, and in partnership with the statutory authorities, can help deliver a city of which it can be proud. The time for investment and action starts now.
Summary of Consultation You talked we listened Consultation and partnership is one of the cornerstones of the BID process. All relevant parties within the BID area play an active role in the decisions that shape development, management, delivery and evolution. Over the last twelve months, you have told us your priorities for Dundee city centre and your views have shaped the details in this business plan. The extensive consultation has included: 1. Digital & hand delivered survey – a questionnaire sent out to eligible businesses in the BID area together with the opportunity to complete online 2. Focus groups – a representative selection of businesses attended detailed focus groups to better understand the problems and issues faced 3. Street and sector meetings –businesses were invited to attend DDOne meetings to understand the BID and give feedback on the plans 4. One-to-one meetings – over 300 face-to-face meetings were held with local businesses 5. A public survey gathered the responses of 1800 city centre customers 6. Provided a further one-to-one opportunity to canvas support with the draft Business Plan 7. Open meeting for Businesses and Stakeholders as part of Dundee Business Week The responses you gave us in our online survey, at our street meetings and in our face-to-face discussions have all been carefully considered in the development of this BID Business Plan.
We will be focused on the following priorities: • To increase customer spend • Improved destination marketing to establish Dundee city centre as the region’s destination of choice for work and welcoming visitors • To increase the number, variety & effectiveness of events • To raise Dundee’s profile by enhancing perceptions of the city centre • To ensure Dundee city centre is a safe area with reduced crime and anti-social behaviour • To enhance the quality of the street environment both physically and as an experience • Greater emphasis on developing and managing the evening economy • Better communication, intelligence and market research for businesses • To enable business sustainability via operational cost savings • To provide a collective business voice to influence public authorities • To prepare the city centre for the opening of the V&A Museum of Design Dundee in 2018 - and the expected 270k new visitors it is due to attract each year Through consultation you provided clear direction that the BID should not, as it is with some BIDs, engage in street cleaning and environmental housekeeping of the city centre. Your focus was much more centred on ensuring the city was prepared for the future while delivering interim footfall & sales driving projects.
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Current Public Sector Services and Baseline Information An absolutely fundamental part of the BID is that the money raised will only be used to pay for projects that are entirely additional to any services already delivered by Dundee City Council, Police Scotland or other public sector bodies and agencies. Your money will not be used to pay for services that the Council and others have a duty to provide, statutory or otherwise.
bodies and agencies are to the standard and requirements set out in the Baseline Services and Operating Agreements.
Regular monitoring and evaluation of the standards within the BID area will ensure that the services provided by public
The full document is available for download at www.dundeecitycentrebid.co.uk
The following baseline statements have been drawn up by Dundee City Council and Police Scotland Tayside Division and will be included in an agreed Operating Agreement between the BID Company and the local authority.
Priority
Service
Provider
Clean
Street Cleansing – Day / Night Shift Graffiti and Fly-posting Removal Commercial Refuse Collection – Day / Night Shift Provision and servicing of street litter bins Street / carriageway and footway repair and maintenance Street / carriageway and footway repair and winter maintenance gritting, snow clearance and removal Street / carriageway and footway drainage /gully - installation and maintenance Street furniture installation and maintenance - bins, bollards, benches, roadside railings, etc. High pressure washing for removal of detritus (chewing gum and other spillages) & deep clean Grounds Maintenance: herbicide application, maintenance of planters and street trees
DCC DCC DCC DCC DCC DCC DCC
Marketing & Promotion
Place campaign promotion Event Support Dundee and Angus Convention Bureau Generic promotional activity
DCC DCC DCC DCC
Safe
Street lighting programme and maintenance Public spaces CCTV provision Public spaces CCTV monitoring Policing Services: provision of response and community policing services
DCC DCC Police Scotland Police Scotland DCC / Community Safety Partnership DCC / Community Safety Partnership DCC DCC
Community enforcement officers Anti-social behaviour investigation Street Ambassadors DUNCAN Dundee Co-ordinated Anticrime Network
DCC DCC DCC
Transport
Management of Gellatly St. Greenmarket & Bell St. car parks Management of on-street parking provision Network management Bus journeys to / from city centre
DCC DCC DCC DCC/Transport Providers
Infrastructure
Christmas lights provision Council policy on control of street traders and street entertainment Public realm maintenance Directory board / fingerboard /amenity signage - installation management and maintenance Trading Standards, Inspection of businesses to ensure compliance with legislative requirements Environmental Health
DCC DCC DCC / Tayside Contracts DCC
City Centre Management Economic Analysis & Development Business Liaison Business support and training External funding applications
DCC DCC DCC DCC DCC
Economic Development & Regeneration
DCC / Tayside Contracts
How the BID will work with City Centre Management Dundee is in a privileged position whereby Dundee City Council provides a City Centre Management resource worth £190k p.a. This provides the city centre with street ambassadors, the DUNCAN anti crime network and a series of regular farmers markets. Rather than replace these services, or have City Centre Management develop into the BID as other cities have done,
a Yes vote for Dundee BID will ensure these services are protected in full for the term of the BID – and if necessary, are challenged to raise standards. This will also ensure the BID need not allocate budget towards the ‘housekeeping’ of the city centre, rather it can focus on a more innovative delivery programme, identifying where we can enhance the city centre & contribute to the vision of the future. 13
Delivery Plan 2015-2020 Objective 1 • Growth through Marketing, Events and Promotion Total budget £775,000 over 5 years A resounding element of your feedback was the need to set a strategy for destination marketing that will take this city confidently into the future. We need an offer which both attracts people to the city centre, encourages them to spend time here and to spend money during their visit. We need to ensure our overall offer is known, that we attract new visitors and foster loyalty in those that are here. We need to ensure the offer is known - for all sectors, on all streets through tailored local and regional advertising, an informative website, regular events, offers and incentives. Dundee already has an annual events programme, and we know the impact of strong events in attracting visitors. The BID gives the city centre an opportunity to target and grow the event calendar in the commercial district, directly aimed at the right audiences. It will help to launch and support new events that attract regional, and national visitors, particularly at times of the year when custom might need a welcome boost.
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Whatever the activity, events and partnerships will be of the highest quality. You will decide how they fit with your activities, to ensure event-goers are converted into shoppers and you receive the best rate of return. So, whether you favour a lively street festival, fashion shows, restaurant weeks, live gigs and theatre, or even a city-wide ‘Wild in Art’ trail, the BID will deliver new events that will enhance Dundee’s future. The BID will support and develop more events that are aspirational in quality, innovation and scale; vibrant and colourful events that bring spending shoppers to the streets and support the reputation of the city centre as a place where great things happen. An area that will deliver a significant return on members’ investment will be through business-to consumer contact. For the first time ever, the city will generate a coordinated single database of potential customers to communicate regular information on events, festivals, themed and targeted marketing, promotions and offers. This database will grow as the BID term develops with data capture forming an important part of the overall marketing and events strategy. BID businesses will have opportunity to send 3 Brand/Business specific mail shots per year.
Project
Timing
Activity
Benefit to Business
City Centre Marketing Campaigns
Year 1/ Ongoing
Deliver a robust 5 year marketing strategy for the city centre with business at the heart of the offer. Increased footfall, spend and customer satisfaction are the goals.
Make Dundee city centre synonymous with culture, shopping, dining and entertainment through collaborative promotion and marketing.
Year 1/ Ongoing
Create a brand identity and develop visual brand presence for the BID area.
Provide an identity for the area while ensuring the business community receives recognition for services delivered.
Year 1/ Ongoing
Deliver a minimum of 3 seasonal marketing campaigns to maximise revenue opportunities in peak periods and drive footfall during historically quieter trading periods.
Further widen the appeal of the city centre, attracting more families and young people.
Year 1/ Ongoing
Establish a distinctive and rigorous regional advertising schedule aimed at attracting visitors from neighbouring towns and rural areas, located within a 30-minute drive.
Engage with a core audience. Increase in footfall, public perception of city centre as a vibrant attractive venue.
Ongoing
Produce high quality destination publications and visitors guides.
Distributed into the rooms and reception areas of major hotels within the region.
Ongoing
Apply for the VisitScotland Growth Fund. Funding can cover 50% of approved marketing costs but can only be given to constituted groups.
Provide further funding to deliver more projects & provide greater value for levy payers.
Project
Timing
Activity
Benefit to Business
Signature Events
Year 1/ Ongoing
Encourage, develop and deliver a minimum of 3 high quality events per year focused on creating a more vibrant, exciting town centre and thereby encouraging a greater number of visitors. Priorities will be retailer engagement opportunities and cross promotions. A fashion & beauty event has been proposed in addition to other similar high level footfall driving events.
Higher footfall and dwell times leading to increased spend in shops, pubs, cafes and restaurants.
Year 1/ Ongoing
Create cultural food, drink and music events involving local businesses and restaurants. For example Restaurant Week’s have a proven track record for improving trade.
Make the city centre a more attractive place to be and have a direct, measurable commercial impact and return on investment.
Year 1/ Ongoing
Hold ad-hoc events in a range of locations around the town centre, not just in City Square, to promote different parts of the town, streets & sectors while encouraging flow around the city with targeted activity.
Raise awareness and drive footfall around the entirety of the BID Area.
Year 1/ Ongoing
Promote existing events/festivals while improving the impact of these from a business perspective e.g engage with the 21k visitors to the Dundee Flower & Food Festival on behalf of city centre business.
Increase positive economic impact of events.
Ongoing
Work with local cultural and artistic partners to Contribute to the cultural ambitions create eye-catching, bespoke events that incorporate of Dundee. venues within the BID.
Year 1/ Ongoing
Deliver a cross platform consumer website which will become the recognisable portal for shopping & leisure in the city, providing a taste of what to expect & showcasing the breadth of businesses in this area.
Optimised online presence & improved interaction with customers. Cost effective promotion of offers. Free listings and promotion for all businesses.
Year 1/ Ongoing
Deliver a pilot wi-fi network while working with partners to conduct a feasibility study for a city centre Wi-Fi offering.
To support on the move and high bandwidth information products and services.
Year 1/ Ongoing
Connect with & foster a strong interactive community through social media.
Keeping our area and your business relevant and front-of-mind. Active Social Media opportunities.
Ongoing
Embrace digital technology in the city centre offering Achieve city centre objectives by customers an unrivalled choice of digital information applying digital technologies. and insight, making navigating and browsing the city easy.
Ongoing
Partner with digital business to ensure fully managed Develop and drive the current offer at no cost to BID levy payers. Proactively technology, administration and marketing support promote local businesses using digital that will dramatically expand Dundee’s online offer. channels. Deliver a digital loyalty solution.
Year 1/ Ongoing
Create a major campaign to promote & enhance the stature of independent retailers on the city centre. A ‘Shop Local’ initiative will be launched in year one to raise awareness of the full Dundee offering.
Increased customer loyalty and potential for increased customer spend. Show the value of independent shops to the local community and encourage footfall to stores.
Year 1/ Ongoing
Establish the feasibility of a Dundee Restaurants Association to allow a group of diverse professionals to exchange ideas with one common aim.
To promote the excellence of the Dundee food & drink offer on a local & national level.
Year 1/ Ongoing
Provide support and grants for community driven events such as the ‘Castle Street Festival’.
Strengthening of local civic pride.
City Centre Employee Loyalty Card
Year 1/ Ongoing
Develop an employee engagement programme designed to build a sense of local community and help to attract, retain and reward staff. This will form the basis of an e-marketing strategy, announcing store offers and events to cardholders.
Retention and increase of customer spend & customer loyalty. Encourage staff and family to shop Dundee.
Represent the Evening Economy
Year 1/ Ongoing
Invest in marketing and promoting Dundee’s evening offer. Encourage city centre workers to stay in the city after 5pm through quality campaigns and promotions.
Attract a broader range of visitors, including families, into the city centre in the early evening.
Appealing to Students
Year 1/ Ongoing
Establish close links to the Universities and colleges to promote the city centre & consult on how best to attract loyalty.
Innovative Marketing Technologies
Promote & Support Independent Retail Sectors & Streets
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Objective 2 • Managing the Streets • Improved safety and security Total budget £225,000 over 5 years Crime and anti-social behaviour were identified as key issues by both the public and business owners. A significant proportion of illegal and unacceptable activities that take place at street level are regulated, but enforcement levels fail to resolve activity and maintain order in a satisfactory manner.
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Working with our partners, Dundee City Council and Police Scotland, our aim will be to deter and tackle crime and antisocial behaviour and to improve perceptions of safety both during the day and at night. We aim to create a genuinely collaborative structure, pooling resources and skills to create an effective way of working.
Project
Timing
Activity
Benefit to Business
Work with Police Scotland to raise profile of policing in City Centre. Seek innovative ways of working in support of policing in city centre
Year 1/ Ongoing
Liaise with Police Scotland to negotiate an optimum solution for a Community Policing presence specific to Dundee city centre. Work in partnership to ensure its intelligence-led policing continues to meet the business community’s needs.
Close working with the Police on resource allocation. Increased awareness of the requirements of the business community. Extended dialogue with Police on City Centre issues. Potential for new delivery options.
Develop the DUNC.A.N Network
Year 1/ Ongoing
BID businesses will benefit from free membership to the DUNCAN, Radiolink and Pubwatch schemes - improving the scheme by broadening the business network, providing further training & making recommendations based on business feedback.
Access to critical information on local & national criminal activity. Ensure retail crime remains a top priority. Save participating businesses upwards of £450 p.a.
City centre crime & antisocial behaviour partnership
Year 1/ Ongoing
Formalise a daytime crime reduction partnership with Scottish Business Resilience Centre (SBRC) Police Scotland & ADP to reduce crime in the area via a City Centre Crime Prevention Strategy.
Improving dialogue & partnership working between the stakeholders. Provision of a strategy document with clear goals.
Ongoing
Work in partnership with the Dundee City Alcohol and Drug Partnership and the Community Planning Partnership to address some of the root causes of crime and antisocial behaviour in the city centre.
Promote a balanced perspective on the issues. Identify short, medium and long term solutions to the issues identified.
City Safety Audit
Year 1/ Ongoing
Work with Police Scotland, DCC, businesses and other agencies to carry out a safety audit in the city centre, encompassing lighting, street design, CCTV, & vulnerable areas with a view to recommending improvements to design out crime.
Improvement in both customer and business perceptions of safety.
Deliver business crime prevention workshops
Ongoing
Awareness campaigns and training to inform and support businesses and local employees in increasing their resilience to crime. The campaigns will address current crime issues and training will include Personal Safety Training and tackling fraud.
Safer retail environment. Reduced stock loss. Improved staff skills. Updates of trends & statistics.
Introduce initiatives to support the evening economy
Year 1/ Ongoing
Provision of grant funding to support licenced premises staff achieving accredited qualifications, supporting knowledge & skills development, security, conflict management and drugs awareness.
Demonstrate the hard work and commitment businesses put into ensuring their premises are safe and friendly environments.
Support for Street Chaplains & Safe Zone Bus
Year 1/ Ongoing
Help to ensure the sustainability and effectiveness of the Street Chaplains & Safezone Bus.
Creation of a safe environment for evening economy customers.
Apply for Purple Flag status
Year 1/ Ongoing
A nationally recognised quality standard for city evening economies. Purple Flag can create real benefits including a raised profile, improved public image, attract more visitors and increase spend.
Improved image as a safer town centre for customers, staff, visitors and businesses. A safer environment will boost the evening economy. More vibrant pub, club and restaurant sectors.
Objective 3 • An enhanced Trading Environment Total budget £125,000 over 5 years A vibrant city centre offer is key to our economic success. We need to ensure Dundee city centre offers a beautiful, welcoming and safe environment where customers can easily discover and enjoy the whole offer.
The experience of the city centre is vital and should reflect the cultural, tourism and design ambitions of the city. We need an environment which both attracts people to the city centre and encourages them to spend time here.
Project
Timing
Activity
Benefit to Business
Maintain & improve standards
Year 1/ Ongoing
Detailed inspection audit & report from Keep Scotland Beautiful on levels of cleanliness to ensure Dundee city centre meets standards.
Independent monitoring to ensure DCC meet baseline standards of cleanliness.
Vacant Property
Year 1/ Ongoing
Work with absent landlords to improve the visual appearance of empty or closed premises enabling artistic and creative solutions.
Increase desirability of town centre as shopper & leisure destination.
Year 1/ Ongoing
Broker a property agent agreement to integrate vacant property signage, minimising its impact on the cityscape.
Make a real difference to the commercial appeal and physical environment of the city centre.
Ongoing
Increase Dundee's appeal to small business through joint work with Dundee City Council, Business Gateway & the Business in the Community Hub.
Vacant units filled. Respond to public request for a stronger independent offer.
Ongoing
Coordinate with Dundee Historic Environment Trust to cross fund storefront improvement grants.
More attractive properties, developed at reduced cost to owner.
Year 1/ Ongoing
Maintain and enhance Dundee in Bloom by providing additional planting schemes within the city centre area and tying these in with developing community groups such as Bonnie Dundee.
Enhanced appearance will encourage frequency and duration of visits. Improve civic pride as a socially led initiative.
Ongoing
Work with the city council to ensure local and national business input into public realm developments.
Make a real difference to the commercial appeal and physical environment of the city centre.
Ongoing
Engage with the V&A Museum of Design Dundee, Design in Action and UNESCO Creative Cities Network to allow the Business Community to benefit from the transformative power of design.
Improve the architectural environment, refine transport developments, apply imaginative design solutions to the way the city works.
Year 1/Ongoing
Allocate a new fund to individual areas or streets to allow them to enhance the existing streetscape or market their own distinctive attributes, ie 'Downtown Dundee'.
Enhanced side streets, driving awareness and developing identity.
Year 1
In the short term improve navigation signage to better represent the business offer & create an accessible, engaging, fun and interactive experience for visitors.
Increase visibility of businesses in all streets; highlight wide range of goods and services on offer.
Ongoing
Work with the City Council to develop a coordinated plan to connect Dundee Waterfront with the city centre. Incorporate business location finding into visitor access points.
Create a strong sense of arrival, city identity and warm welcome at the new gateways created by the project.
Ongoing
Investigate the installation of innovative media signage reflective of Dundee's reputation in the digital realm.
Ensure the 270,000 V&A vistors p.a can navigate the whole city.
Ongoing
Commission a consultation and review of the city’s parking provision. Explore options for City Centre parking to compete with free ‘out of town’ parking.
Increased visitor numbers & dwell time in the City Centre.
Ongoing
Become a key consultee for any future car parking Representing the best interest of Dundee and transport reviews, changes to traffic regulation BID members. orders (TROs) or proposed changes to current parking and enforcement regulations.
Ongoing
Establish the feasibility of a staff parking permit discount scheme.
Improved Public Realm
A Well Connected City
Parking
Cost savings for staff.
17
Objective 4 • Looking after Business Total budget £150,000 over 5 years To deliver business support and efficiency savings, be a voice for local business and play an active role influencing the wider agenda. The BID will work on behalf of the businesses within the BID area to negotiate with companies that provide utilities, insurance, training, advertising, Project
Timing
Activity
Benefit to Business
Collective Procurement Initiative
Year 1/ Ongoing
Work with businesses to drive down utility and other costs through a toolkit of procurement packages which will broker significant savings for business services.
Direct cost savings to businesses - typically reductions of over 20% on existing contracts can be achieved - balancing the annual levy cost.
Sustainability & energy management
Year 1/ Ongoing
Explore the potential of delivering a bespoke waste collection service to reduce amount of time bins are left on street.
Reduce waste in line with legislation, reduce impact on the environment within the city centre, & reduce costs to business.
Year 1/ Ongoing
Investigate the viability of a free, or heavily discounted, recycling service for all business members.
Provide a more environmentally friendly service, increase the standard of business recycling and reduce costs to participating members.
Year 1/ Ongoing
Provide the opportunity to address business efficiency through partnerships with Zero Waste Scotland, Resource Efficient Scotland and similar local agencies.
Free advice and technical support as well as the sharing of best practice and new technologies.
Year 1/ Ongoing
Be a strong voice to represent the city centre business community, working with DDOne, the Chamber of Commerce and other city centre business groups, to influence policy decisions affecting the area.
Allow every business within the BID a fair chance to voice their views, raise concerns and make recommendations. Better understanding between public sector bodies and local business.
Year 1/ Ongoing
Pursue leverage of additional investment through sponsorship, funding & voluntary contributions.
Provide further funding to deliver more projects & provide greater value for levy payers.
Ongoing
Dedicated support from the Dundee BID team on matters relating to the public realm and trading environment.
Saving time and money, easing your frustrations and getting faster and more satisfactory results.
Ongoing
Monitor the emergence of Planning & Strategy Consultations, notify member businesses affected and represent your interest.s
Planning documents have a major effect on investment and practices on your business, but are lengthy, onerous and sometimes difficult to identify.
Help businesses achieve World Host Accreditation
Year 1/ Ongoing
Worldhost is a worldwide customer service programme which enhances customer skills and behaviours. the BID will be able to offer this to businesses at substantial discount.
Business accreditation, Improved visitor experience, Better trained staff, Better work practises, More competitive, improved sales performance.
Developing the future local workforce
Ongoing
Demonstrating to young people that business values them. Facilitate business mentoring, training and placements.
Attracting more young people into the city by investing in them. Improved competency of future workforce. Ease of recruiting suitable local employees. Placements support business at peak times.
Ongoing
Support the Government Welfare to Work agenda in collaboration with local delivery partners, DWP, Jobcentre Plus & Skills Development Scotland.
Provide ongoing support, training, work preparation and job opportunities to help people from all walks of life progress back into work.
Year 1/ Ongoing
Monitor footfall and pedestrian flow as well as gauging public and business perceptions of the city centre annually to ensure our resources are focused effectively and projects and services are in line with business needs.
Provision of insight and statistical analysis and intelligence to help business planning and reporting.
Year 1/ Ongoing
Co-ordinate a sales tracking service across BID businesses to assess footfall to sales conversion.
Ongoing
Regularly communicate grants, training & funding opportunities available to business. Providing further assistance when appropriate.
Ongoing
Lobby on licensing policy, ensuring that the views of city centre bars and restaurants are taken into account.
Be an additional independent voice to support licensing applications.
Actively promote the area to the right kind of outside investors to attract high quality customers with a diverse and high quality offer.
Work with local and national agencies to reintroduce vacant space to the market.
Influencing the Agenda
Provision of Economic Intelligence
Represent the Evening Economy Encourage Business Investment
18
recycling and trade waste amongst others. Through the collective power of there being over 400 businesses within the BID area we will be able to seek reductions in costs through collective purchasing and prove a tangible return on investment.
19
The District • A Design for Dundee The BID area has been carefully defined during extensive consultation. The area is compact enough so that it will have a significant impact on the businesses within it but large enough to make it worthwhile for those involved. The BID fund could be in excess of £1.6m, but will only be spent on projects designed to directly benefit businesses within this area. There are c. 439 eligible properties within the boundary.
Streets Include
AD
VIC
RO
NORTH
Wishart Centre
Day Centre
MARKETGAIT
WISH
H
AR
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14
MA
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12
T PL
8
GA
IT
51
9
41 to
49
1 to
15
STREET
19
DUDHOPE
1 to
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118 to 132
102 to 116
86 to 100
70 to 84
20
18
ET RE
74 73 72
LP
LP LP 64 63
LP
37 35
11 6 to 11 0
72 to 76
LP
55
15 13
LP
LP
4
28
21 23 25
9
68 70
5 7
3
1
66 68
3
62 63
64 65
62
58 59
53
60 61
52
74
64
24
47
SEAG
3
2 a
41
32 34
39 42
43 44
30
22
41 40
56
84
78
65
26 LP 25
24
23
TL
22
29
76
75
LP
62
63 60 61 57
T EE STR GE
40 37
33 34
23
59
26 24 22
AN
20
20
CH
5
7
25
18
T
12
24
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8 to
CH
2
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20
31 33
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LP
STR
5
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10
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29
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1
17
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LP
70 23 22
28
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to
20
16
19
14 12
8 6 2 LP
LP
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32
70
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18
18
4
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2
6
55
39 38 37
LP 35
78 77
30
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22 24
36
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64
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42
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17
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7
18
20
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7 5
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to 1 16
LP
9
ST
PH
15
Tayside House
11
22
13
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ALL HIT EH W
9
to
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58
64
60
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19
21
23
25
28
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PH
27
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48
19
29
17
46
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39
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41
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43
84
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MARKETGA
45
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96 98 0 10 4 10
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PH
94
10
2
14
11
25
7
92
C
SOUTH
PH
88 86
th
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7
10
8
50
Tay Hotel
M
9
12 11
52 5
15
13
Gilfillan Memorial Church
26
PH
(Council Offices)
14 24
38
42
8
14
1 5
1
10 12
32
11
17
PH
19
ES
CR
8
to 26
28
PH
13
15 21
29
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2
34
28
23
27
K
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35
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SOUTH
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RIVERSIDE ROUNDABOUT
AM
AN
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4
11
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56
36
22 20
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LP 27
26
34
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35 31 30
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38
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29
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48
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6
YE
EARL GREY PLACE
RE
RIVERSIDE ROUNDABOUT
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81
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89 91
4
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26 28
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56
34
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80
52
54
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79
52
52
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64
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70 68
44
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ST
95
49
1
88
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N
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93
45
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9
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AM
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13 6
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32 to 38
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ALBERT
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13 11 0
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66
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62
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4a
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LP
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L
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Bingo Hall Hal
LA 99
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Swimming Pool and Leisure Centre
n
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26
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Albert Square Bank Street Castle Street Chapel Street City Square Commercial Street Cowgate Crichton Street Dock Street Exchange Street Gellatly Street (partly) High Street Murraygate Nethergate New Inn Entry The Overgate Panmure Street Reform Street Seagate (partly) Union Street The Wellgate Whitehall Crescent Whitehall Street Willison Street
Casino
St Paul's Church Church
STR
St Cat
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18
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30
N
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Caird Hall
14
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PH
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41
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97 3
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Multi Car Pk
29 25
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Bank
1
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The Steeple Parish Church
4
3
41
1
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City House
RT 5
11
45
29
24
Parish Church (St Mary's)
7
W
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18 17
LO
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Optical Express
31
25
23
PH
ST
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3
Dragon
Ho
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33
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(above)
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PH 51
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26
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to
55 57 59
TR
94 96
39
37 50
27
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Multi Car Park
NG
55
T
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66
NO
Warehouse
ST
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41 43 45
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72 71
68
Multistorey Car Park
22
Multistorey Car Park
57
LY STR
9
CIA
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STR
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27 29
.
ON
18
45
59
LAT
7
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PH
51
IS
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61
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IN
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(Market)
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Works
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63 61
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IN
47
49
FO
25
Depot
14
Garage
PH
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51 53
55
RE
to
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61 63
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PH
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PH
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D
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ENTRY
91
PH
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71
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3
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93
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68
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97
95
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5
22
4
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8
45
99
7
ST
(An
n's Close
C
31 29
AD RO
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Head Post Office
W
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51
24
Courier Place
Camero
17 15
CRESCENT
26
ET
53
42 to 44
21
ID
CLI
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Congregational Church
ST
55
6 to
R STRE
27
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24
75
14 PETE
31
Museum
3
NS CO
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T
REE
Bus Station
65
35
33
5
Museum and Art Gallery
Scotia
D ST
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AT
AG
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4
12
75
T Albert Institute
Albert Institute
2
52
22
21
73 75
CEN ES
D CLI EU RES C
TION TITU NS ROAD
CO
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High School
High School
AN
Casino
69
CR
PH
71
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LA
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48
16
60
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13
PH
16
62
58
GE EXCHAN
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12
53
51
60
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14
3
DE
S AY' TTR RA ENTRY
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33 35
Hall
6
8
6 'S EW T R D EE AN TR S
ST
RE
PH
(annexe)
RE
ST
LANE
ADOW
ME
High School
8 13 0 14
2 4
1
UA 54 56
86
82
80
76
72
2
AD
SQ 64 66 PH 68 70
The Wellgate Centre
r Pk
Ca
Magnum House
HO AR
ST ANDREW'S PLACE
RO
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35 37
LL
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1a
IA OR
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44 46 48
BE
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WG
30
PH
1
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Car
Meadow Place Buildings
VICT
VINE IR
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of A
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32
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University of Abertay
PH
3
WAY
AP
SO
38
7
ar fC Roo
RIA
NE
LA
ETG
42
9
AD RO
TO
rk Lane Hou Dundee se Cyre nian s
MA
AIT
42
83
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b Sta
G
15
12
11
5
DISE
Salemel Chap
El
ST
RK
11
71 to
6
PH
EA
rk
RA
El Sub Sta
El Sub Sta
w's dre h An hurc C
15
Pa
PA
7 9
LADYWELL ROUNDABOUT
St
KIN
14
5 to
Library Car
6
Theatre
19
l Hal
7
Spastic Centre
PH
RTH
NO
n ria ita ch ur Ch
Un
19
17
AIT
TG
KE
MAR Spastic Centre
rin
re
w's
ADDRESS:
Levy Generated by Sector
er
Sp
at
w
n
W
Lo
ea
M
CITY CENTRE DUNDEE DRAWING:
REF:
DRAWN:
L COX
Reproduced by permission of Ordnance Survey on behalf of HMSO. © Crown Copyright and database right 2014. All rights reserved. Ordnance Survey Licence number 100023371.
Business Mix by Sector
SCALE:
NTS
DATE:
50 North Lindsay Street
TEL:+44 (0) 1382-434428
FAX:+44 (0) 1382-434650
Retail
20
Independent
Food & Hospitality
National
Licensed
Vacant
Vacant
Public Sector
Other
Reporting & Evaluating Everything a BID does has to count economically. Our goal is to add value to your business through delivering tangible financial benefits.
Connecting with You We will provide a vital two-way stream of factual, timely intelligence. Connectivity helps us take action on issues that affect you. If we are to influence effectively we must have constant and regular communication and will ensure we are connecting with you to listen as well as to inform. We will provide you with information about anything that impacts the environment in which you trade. Effective communication allows us as a business community to share invaluable experience and expertise; to provide information on which to base trading decisions and to present a unified voice.
Dundee does partnership very well we are much stronger as one and by working together we can reduce our costs and help the city centre to flourish, vote YES for Dundee BID. Wendy Scullin | Madigans
Communication
Activity
Benefit to Business
One to One Contact
Extensive consultancy and engagement with you face to face.
Greater control and flexibility when directing resources.
Street Ambassadors
The Street Ambassadors will continue to provide a link with you at operational level.
Full accountability & opportunities to feedback or formulate plans of support.
Business Briefings
Regular issue led/topic driven business meetings.
Useful and enjoyable networking opportunities.
E-communications
Full accountability & opportunity to feedback or formulate plans of support. Effective communication allows us as a business community to share invaluable experience and expertise; A one- stop source of information, reports, research and the latest up-to-date intelligence on everything that affects the area. to provide information on which to base trading decisions and to present a Improved communication with businesses. unified voice. All work on the BID projects will be monitored to ensure the projects proposed in the BID Business Plan achieve a high level of impact, and are delivered to the satisfaction of the businesses that voted for the BID.
BID Website Quarterly Newsletter Reports and Evaluation
Open door policy
Regular, relevant and timely e-communications will be the foundation of our service.
Improved communication with businesses.
Dundee & Angus Chamber of Commerce are very supportive of the Dundee Business Improvement District - bringing together retailers and other city centre businesses, to have a direct say in how their money is spent, will help give additional focus and activity to a very important area of our City. Alison Henderson | Chief Executive Officer | DACC 21
Measuring the Performance of the BID Establishing a series of quantifiable, measurable KPIs will allow for a full evaluation of the success of Dundee BID. The following will reflect the critical success factors of the project and will also be used to inform future decision-making. Furthermore the BID will undergo an independent evaluation (Assessment and Accreditation Interim Review) of its activities at the halfway point and towards the end of the second term to ensure it is delivering all the projects and services as detailed in the business plan. Subject
Key Performance Indicator
Data Source
Assessment Measure
Frequency
Business Base
Mix of retail, leisure & services within BID area
BID
By type and mix - multiple / independent
Annual
Footfall
Increased footfall & dwell time
BID via Springboard footfall data
% increase/decrease
Monthly Report
Vacancy Rates
Number of vacant/derelict premesis
BID
% increase/decrease (long term, short term)
Quarterly
Safety
Police Scotland crime statistics for city centre
Police Scotland crime data
By crime type - business crime / anti-social behaviour
Quarterly Report
Business & Public perception of Safety
BID
Daytime & Evenings
Annual Per campaign
Marketing Campaigns
Monitor & evaluate each campaign BID - which activity has delived the best results
Direct impact in terms of visitor numbers and spend. Digital stats
Perceptions
Overview of BID area as place to operate business
BID
Positive / negative against baseline Annual
Visitor attitude towards & satisfaction with the area
BID / DCC Economic Development
Positive / negative against baseline Annual
Street Cleansing
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LEAM's (Local Environmental Audit BID via Keep and Management System) report Scotland Beautiful
LEAMs score % increase/decrease + recommended actions
Annual
Business perception of street cleansing
BID
By frequency and timing
Annual
Environment
Business perception of environmental appearance and attractiveness
BID
Positive / negative against baseline Annual
Car Parking
Number of car parking spaces and usage
Dundee City Council Availability and % increase / decrease
Business perception of car parking availability and access
BID
Positive / negative against baseline Annual
Premisis Improvement Scheme
Improved presentation of city business and environment
BID
Number of businesses expressing interest. Number of grants awarded. Total investment made
Annual
Events
Business perception of events throughout the year
BID
Positive / negative
Per event
Footfall & sales data over period of event
BID
Direct connection between footfall Per event / sales & return on investment
Extent of positive PR coverage
BID
"Measure success in ROI terms & value for money
Improved Business Performance
Sales data
BID vis Springboard High Street Perform reports
Month on month % +-Highlighting Monthly Report relationship between footfall & spend
BID Team Indicators
Quality of delivery vs business plan. Capacity of BID team
BID
Review and analysis of management processes and procedures, project delivery, revenue and expenditure data
Monthly Report
Per event
Annual
BID Financials Income & Expenditure BID Budget for the five-year term 2015-2020 2015/16
2016/17
2017/18
2018/19
2019/20
Total
£320,000
£320,000
£320,000
£320,000
£320,000
£1,600,000
Income Total Levy BID levy Income Dundee City Council in kind support*
£50,000
£50,000
£50,000
£50,000
£50,000
£250,000
£370,000
£370,000
£370,000
£370,000
£370,000
£1,850,000
£175,000
£175,000
£175,000
£175,000
£175,000
£875,000
Managing the Streets - Improved Safety and Security
£30,000
£30,000
£30,000
£30,000
£30,000
£150,000
An Enhanced Trading Environment
£25,000
£25,000
£25,000
£25,000
£25,000
£125,000
Looking after Business
£30,000
£30,000
£30,000
£30,000
£30,000
£150,000
Management
£64,000
£64,000
£64,000
£64,000
£64,000
£320,000
Office costs & overheads
£20,000
£20,000
£20,000
£20,000
£20,000
£100,000
£6,000
£6,000
£6,000
£6,000
£6,000
£30,000
Total Income Expenditure Growth through Marketing, Events & Promotion
Operational*
Levy collection Contingency fund (5% as per industry guidance) Total Expenditure
£20,000
£20,000
£20,000
£20,000
£20,000
£100,000
£370,000
£370,000
£370,000
£370,000
£370,000
£1,850,000
*DCC in kind support - office & infrastructure £20k | staff member £24k | levy collection £6k
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BID Levy BIDs are funded by all eligible properties within the BID area. The levy needs to be enough for the BID to be able to deliver a targeted range of projects and services while being mindful of cost to businesses. Those businesses that have a rateable value of less than £7,500 or are classed as offices will be exempt from paying the levy. Non-retail charities will be exempt from paying the levy. This is unless inclusion is agreed with the person liable to pay the non-domestic rate in advance of the ballot. Those businesses in shopping centres will receive a 25% reduction to offset their existing compulsory service charge.
The levy fees are set out in the table below. It is expected that the levy fees will generate an income of approximately £320,000 a year for the BID. The BID levy is a fair and equitable way to fund additional projects that businesses in the area would like to have, and which the public sector is not required to provide. Following a successful ballot the levy will be mandatory for all eligible properties in the BID area that are listed on the Dundee City Council Valuation Roll on the ballot date and will be liable for the levy for the duration of the BID. The levy fees are based on the cost of delivering the projects, as identified by businesses during the consultation process.
Total annual levy
Band (NDRV £’s)
Weekly Cost
Daily Cost
£300
7500 - 10000
£5.77
£0.82
£450
10001 - 20000
£8.65
£1.23
£500
20001 - 40000
£9.62
£1.37
£600
40001 - 60000
£11.54
£1.64
£950
60001 - 100000
£18.27
£2.60
£1,250
100001 - 150000
£24.04
£3.42
£1,750
150001 - 200000
£33.65
£4.79
£2,750
200001 - 300000
£52.88
£7.53
£4,500
300001 - 600000
£86.54
£12.33
£6,000
600001 - 700000
£115.38
£16.44
£8,000
700001 +
£153.85
£21.92
Collection of the levy The levy will be collected by Dundee City Council under the terms of the Operating Agreement with the Dundee BID Company. This agreement will be available on www.dundeecitycentrebid.co.uk or you can request a printed copy. The invoices will be sent out on the 1st June each year and will either be payable in a single payment with the payment due 28 days from the date of invoice, or through quarterly instalments. In the event of any non-payment of the levy, it will be strongly pursued by Dundee City Council using existing recovery powers to ensure complete fairness to all the businesses that have paid. Dundee City Council will be entitled to charge an additional fee to meet additional costs incurred in the recovery of the levy.
Dundee is such a fantastic city and embracing such a proven and excellent initiative as Dundee BID will provide Independent businesses with an excellent opportunity to promote and enhance what we already have. Ven. Karma Jiga | Nilupul Foundation
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BID Legislation The BID legislation approved by the Scottish Government in 2006, sets out a legal framework within which BIDs have to operate, including the way in which the levy is charged and collected, and how the ballot is conducted. • The first term of the BID will be for five years to run from 1st June 2015 until 31st May 2020. • The current rating list is based on the 2010 valuation. Levy payments will be based on the 2010 valuation and remain fixed for the period of the BID. • There will be no VAT charged on the BID levy • The BID levy will be applied to all eligible persons liable to pay the non-domestic rate of occupied or unoccupied property with a rateable value of £7,500 and above in the BID area at any time that the BID is in operation. • Where a property is empty or vacant the property owner will be liable for the levy until the property is occupied. No relief is to be given to any class of property liable to pay non-domestic rates irrespective of whatever relief or exemption they may currently enjoy in respect of Non Domestic (or Business) Rates. • Those properties categorised as “offices” in the applicable SAA valuation roll will be excluded. Non-retail charities with no trading income, arm or facilities, not-for-profit and subscription-based charities will also be excluded. This is unless inclusion is agreed with the person liable to pay the non-domestic rate in advance of the ballot. • Occupiers (the eligible person liable to pay the nondomestic rate) within shopping centres who are already subject to an additional service charge for management, marketing, security and cleaning services will receive a 25% reduction. • Businesses locating in the BID area or leaving the BID area during the time that the BID is in operation will pay a proportion of the levy calculated on a daily basis. Payment will be calculated from the beginning of the month in question.
• The BID Company may not alter the geographical area of the BID, or the BID levy payable during the term of the BID’. • The existing recovery powers will be enforced for any non-payment of the BID levy. • Any new commercial development, sub division of existing properties, merging of properties, new property or change of use with a non-domestic rateable valuation coming into the area during the 5 year term of the Dundee BID and liable for the levy will be liable to pay the BID Improvement Levy. • The BID Board will meet at least six times a year. Every levy paying eligible person will be eligible to be a member of the City Centre BID Company and vote at Annual General Meetings. • The Board of Directors of the BID Company will have the authority to vary or amend projects and services as the needs of the business dictates and changing economic circumstances without recourse to an alteration ballot. • The Board will produce a set of annual accounts available to all members. • Dundee City Council will be responsible for collection of the levy and will not charge for doing so. • Businesses within the BID area whose rateable value is under £7,500, and those outside the area, will be encouraged to support the work of the BID through a ‘Friends of the BID’ scheme. • An agreement in principle, subject to a successful ‘yes’ vote has been reached with Dundee City Council on an Operating Agreement which includes the Council’s baseline services commitments. A copy will be found at www.dundeecitycentrebid.co.uk 25
VALUES Collectively the Dundee BID Board of Directors will be committed to: • Act as guardians of the city centre • Convey a passion for the city centre to customers and other retailers • Help shape and guide the future strategic direction of Dundee city centre • Freely give time to make a difference and improve the city centre • Be approachable and engage with other businesses to understand ideas and concerns
Governance and Management
• Use a strong evidence base to identify BID projects and ensure they are delivered to budget
Following a successful ballot Dundee City Centre BID Co Ltd. will be set up and registered as a not-for-profit limited company with the primary responsibility of delivering the projects outlined in the Business Plan.
Draw on best practice and be innovative, flexible • and adaptable in their approach to identifying and delivering projects
Members of the Dundee BID Steering Group will act as a ‘Shadow Board’ for an initial period of not more than three months following the ballot to ensure that there is minimal delay in implementing the Business Plan and a documented handover to the new Board of Directors. The new Board will reflect the sectors covered by Dundee BID. All levy payers will have the right to nominate themselves or someone else (who is a levy payer) to be a Director of the Bid Company. Director positions will be voluntary and unpaid.
Bid Steering Group Membership
There will be a maximum of 17 positions on the board including non-voting positions for Police Scotland & Dundee City Council. It is proposed that there will be Project Subgroups for each of Dundee BID’s significant project areas, with the Chair of each sitting on the BID Board. It is also expected that regular finance meetings with Dundee City Council will take place and an annual independent financial review of the BID finances will also take place. The day-to-day management of the BID and responsibility for delivering projects will lie with the Manager of the BID with support from other key staff although ultimate responsibility will rest with the Board of Directors.
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• Bring other stakeholders and partners along on the journey
• Be transparent and accountable to levy payers through regular communications
Chair Jon Walton | Wellgate/DDOne city centre action group Vice Chair Paul Smith | Boots Mark Gallacher | EQ Accountants Derek Little | Walkers Jewellers Dr Gary Mulholland | University of Abertay/ Dundee Business School Gary McCluskey | Shepherd Chartered Surveyors Chief Inspector Gary Ogilvie | Police Scotland Malcolm Angus | Overgate Shopping Centre Susie Fisher | Overgate Shopping Centre Irving Miskell Reid | Freedom Hair Richard Meiklejohn | MAJR Properties Craig Simpson | Bauer Media / Radio Tay Graeme Pattullo | DC Thomson Lindsay Darroch | Blackadders
The Board of Directors will reserve the right to consider creating a charitable arm of the company to enable it to secure additional funding that can only be sourced with charitable status.
Paul McMillan | Castehill restaurant
The Board will adopt best practice in its procedures and be open and transparent in its operations.
Stan Ure | Head of Economic Development
Representatives from Local Authority Gregor Hamilton | Head of Planning
As an independent shop-keeper I see this as a positive move to empower independents to play an important part in the future of Dundee. Lynne Duffus | Lovely Things
Using your vote • How to vote YES All eligible persons i.e. those liable to pay the non-domestic rate in the BID area will have the opportunity to vote to establish the BID during the formal ballot period in accordance with Scottish BID legislation. The BID ballot is a confidential postal ballot. • Voting papers will be issued on Tuesday 24th February 2015 to all eligible persons in the BID area, and addressed to the person responsible for casting a vote for that property. • Eligible persons’have 42 days in which to cast their vote. All voting papers must be returned by 5pm on Tuesday 7th April 2015. Any ballot papers received after that date and time will be deemed null and void. • Voting is a quick and easy process, simply place a cross on either yes or no to the question “are you in favour of a Business Improvement District?” The ballot paper must also be signed by the person eligible to vote and returned in the pre-paid envelope. • Spoilt ballot papers can be replaced at any time throughout the ballot period 24th February – 6th April 2015 • Lost ballot papers can be replaced from 7 working days before the last day of the ballot. 1st April – 7th April.
• A BID can only proceed if there is a minimum “turn-out” (the headcount) of 25% by the number of eligible persons and by the combined rateable value of the BID area. • Of those that vote, over 50% by number of ballots and 50% by combined rateable value must cast a vote in favour of the BID before it is established. • All eligible persons (i.e. those eligible persons liable to pay non-domestic rates) will have one vote. If an eligible person has more than one property, that person shall be eligible to cast more than one vote. Every ballot paper counts as a vote so it is vitally important to complete and return all ballot papers. However, they will also have to pay the levy for each property. • If a property is vacant at the time of the ballot, the property owner will be eligible to vote and will receive a ballot paper. • The ballot count will take place on Wednesday 8th April and the results announced within one week. • Following a successful outcome to the BID ballot the start of the BID Arrangements will be 1st June 2015. We’ll use the intervening period between the completion of the ballot and the start of the BID Arrangements to get everything ready so we can hit the ground running from Day One.
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Everyone Benefits Benefits for the Retail Sector
Benefits for Property Owners
Sustained investment over the next five-year period, directed by businesses. Increased footfall through promotion of the area and creation of a more attractive environment Increased footfall & sales arising from targeted marketing and events A reduction in retail crime and stock loss through additional focus on safety and security The development of an enhanced retail offer and mix in the area A safer and more attractive shopping environment in Dundee
Protection of asset value by reducing crime and vandalism An improved visual appearance for the area Enhanced long-term capital growth Increased trade that benefits turnover based rents Projects that will complement and reinforce individual investment plans Protection of their investment by ensuring they are consulted on matters affecting their property Reduction of risk in investment decisions
Benefits for the Community
Benefits for the Leisure Sector The positioning and promotion of the area locally and nationally as a quality, vibrant leisure location A co-ordinated events programme to ensure there is regularly something to see in Dundee city centre An improved working environment, which will increase ability to recruit and retain quality staff and in turn minimise loss of expertise Grants to support staff training and accreditation The opportunity to reduce operating costs through joint procurement, recycling, recruitment and timesaving support services
Improved civic pride, due to a more positive experience in, and perception of, Dundee city centre Encourage and develop local employment opportunities Contribute to enterprise and the Curriculum for Excellence Contribute to the health agenda Improve the environment and lessen environmental impact A reduction of crime and the fear of crime Assist in the development of sustainable places and communities.
Neil Cooney | BID Consultant | 01382 434642 | info@dundeecitycentrebid.com | www.dundeecitycentrebid.co.uk
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