Cleveland Browns 2015 Community Impact Report

2015 CLEVELAND BROWNS

COMMUNITY IMPACT REPORT

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While our efforts to improve our community in 2016 are well underway, we are proud to share with you the 2015 Cleveland Browns Community Impact Report.

We are thankful for your support as you play a pivotal role in our collective mission to provide the high-quality education and development opportunities that every child needs and deserves.

Through the Cleveland Browns Foundation, we continue to enhance our current partnerships while strategically selecting new programs that align with our goals. Our strengthened collaboration with Cleveland Metropolitan School District features a new attendance campaign — “Get 2 School. You Can Make It!” — aimed at removing barriers for students who are chronically absent to help ensure that they are prepared to succeed in and outside of the classroom.

With a focus on youth football and volunteerism, Community Relations believes in the skills and lessons everyone can learn from sport participation and selflessness. We are emphasizing and creating optimal youth football opportunities in Cleveland while encouraging fans to make a difference through the Browns First and Ten signature program. One of our proudest accomplishments this past year was working with partners on the Dwayne Browder Field refurbishment project to provide a best-in-class inner city football field for the players, the coaches and inspirational volunteers who lead our youth and the surrounding community.

Honoring the rich history and traditions of our past players, we continued to strengthen the relationship between our fans and the Browns organization by further connecting our alumni to the community.

Our family also pledged $10 million to Breakthrough Schools, the highest-ranked network of public charter schools in Cleveland.

Through our family’s initiatives and those of the Browns, we want to continue to be champions of the child, the future of our community.

We greatly appreciate the critical support of our fans and partners of Northeast Ohio as we strive to improve youth development and education. We encourage you to read the following report, which further details our commitment to making a difference in our shared community. Thank you for your continued support and passion for the team!

2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

A MESSAGE FROM THE HASLAMS

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MORE THAN

2,500,000

$

INVESTED IN THE COMMUNITY

2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

11,000+ TICKETS DONATED

2,000+

TICKETS DONATED TO KIDS BY SEASON TICKET MEMBERS

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7,400

100+ COMMUNITY VISITS

2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

ITEMS DONATED TO YOUTH AND HIGH SCHOOL ATHLETIC PROGRAMS

MORE THAN

100,000+ LIVES IMPACTED

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The Cleveland Browns Foundation is dedicated to taking a solution-based, holistic approach to ensure Northeast Ohio youth receive the development and education they need as a foundation for independence and success.

2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

MISSION STATEMENT

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2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

EDUCATION 2,000 DAYS

The Cleveland Browns Foundation proudly supports The Centers for Families and Children on the 2,000 Days Pledge, which is an educational promise between teachers and families that emphasizes the importance of a shared partnership and provides ongoing resources to families so children can be on the right path to high school and beyond.

90%

OF A CHILD’S BRAIN DEVELOPS WITHIN THE FIRST 2,000 DAYS OF LIFE

4,000 FAMILIES HAVE TAKEN THE 2,000 DAYS PLEDGE

“ As a co-funder of the 2,000 Days Pledge and a partner of the Cleveland Browns, PNC Bank is proud to support the community alongside the Cleveland Browns Foundation to help put Northeast Ohio’s youngest children on the path to a lifetime of success.”

– Paul Clark, Regional President, PNC Bank

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KINDERGARTEN CLUB

Run through the Cuyahoga County Public Library, the Kindergarten Club helps prepare children who did not attend preschool with the skills needed to be ready for kindergarten. Simultaneously, the program works with the children’s caregivers by connecting them with information and resources on kindergarten readiness.

KINDERGARTEN CLUB PARENTS INCREASED TIME SPENT READING TO THEIR CHILDREN BY 36% SINCE THE START OF THE PROGRAM

88%

2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

36%

KINDERGARTEN CLUB ENROLLMENT INCREASED BY 88% SINCE LAST YEAR

“ Support from the Cleveland Browns Foundation enabled Cuyahoga County Public Library to expand our highly successful Kindergarten Club program that mentors parents to support each other; to advocate for their children at school and encourage academic excellence at home. This partnership demonstrates that when two stellar organizations join forces the children become the stars!”

– Sari Feldman, Executive Director Cuyahoga County Public Library 9 8047-1_CLBR_AnnualReport_FINAL.indd 10

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2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

GET 2 SCHOOL. YOU CAN MAKE IT! CAMPAIGN

The Cleveland Browns Foundation is the signature partner for the Cleveland Metropolitan School District’s “Get 2 School. You Can Make It!” Campaign, which works to solve the problem and remove the barriers of students being chronically absent from school. Missing ten days of school has a significant negative impact on student test scores and graduation rates.

11.7%

MORE STUDENTS ARE ON TRACK FOR ATTENDANCE AFTER THE FIRST SEMESTER OF THE 2015-16 SCHOOL YEAR

2,639

MORE STUDENTS ARE ON TRACK FOR ATTENDANCE AFTER THE FIRST SEMESTER OF THE 2015-16 SCHOOL YEAR

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BACK TO SCHOOL CAMPAIGN

4,800

SHOE GIFT CARDS ( VALUED AT $72,000) DISTRIBUTED

“ Thanks to the Browns’ continued support, Cleveland area kids returned to school ready to learn without having to worry about not having the appropriate shoes or clothing.”

– Tracy A. Jemison II, Board Chair, Shoes and Clothes for Kids

2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

The Shoes and Clothes for Kids (SC4K) Back to School Campaign prepares the children of Greater Cleveland to go back to school by meeting their basic clothing and shoe needs, as well as providing them with needed school supplies.

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2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

WRAP-AROUND STRATEGY AT WALTON SCHOOL

Teaming with Cleveland Metropolitan School District and United Way of Greater Cleveland to support a school in need, the Cleveland Browns Foundation is proud to support Walton School for Wrap-around Services. Wrap-around Services integrate community services in schools to help kids reach their academic goals by reducing barriers to learning such as hunger, unstable living situations and unresolved medical conditions.

1

#

HIGHEST MATH AND READING SCHOOL-WIDE PROFICIENCY RATES OF THE 13 K-8 PHASE 1 INVESTMENT SCHOOLS

“ A school having this level of continuous support from a sports team is simply unheard of, and we at Walton School count ourselves lucky. Over the past three years, the Cleveland Browns Foundation has built a trust with our students by being here on the ground and in the classrooms. Our students know that when they walk through those doors each day, the Cleveland Browns are cheering for them!”

– Elizabeth Fennell, Principal, Walton School

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GINN ACADEMY

95% GRADUATION RATE

85%

OF STUDENTS ARE PURSUING POST-SECONDARY EDUCATION

100

%

OF MARION MOTLEY SCHOLARSHIP RECIPIENTS ARE ON TRACK TO GRADUATE IN SIX YEARS COMPARED TO THE 11% NATIONAL AVERAGE FOR THE SAME DEMOGRAPHIC

220,000

$

IN SCHOLARSHIP MONEY HAS BEEN AWARDED

2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

Ginn Academy is the first all-male public school in the state of Ohio. The Cleveland Browns Foundation supports Ginn’s Life Coach program, which provides students with a 24/7 mentor in the areas of academics, behavior, attendance and social-emotional development. Each life coach is assigned 25 students and serves as a link between home and school.

MARION MOTLEY SCHOLARSHIP

The Cleveland Browns Foundation and College Now Greater Cleveland annually awards two $10,000 scholarships to deserving students interested in pursuing a higher education. The scholarship is targeted at low-income, first-generation students and is named after Browns’ Hall of Famer, Marion Motley, who was one of the first African-Americans to integrate professional football.

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2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

YOUTH DEVELOPMENT ADAPTED FOOTBALL LEAGUE

Completing its fifth season in 2015, the Adapted Football League in partnership with the Achievement Centers for Children gives children and adults with disabilities the opportunity to participate in an organized and developmental sport that would otherwise be unavailable to them. This program is the first of its kind in the state of Ohio.

37%

INCREASE IN ATHLETE PARTICIPATION

33%

INCREASE IN NUMBER OF VOLUNTEERS IN 2015 SEASON

“ While the funding and media opportunities provided by the Cleveland Browns Foundation allow us to manage and provide access to the program, it is the superstar treatment that our kids and families receive from the Browns that makes this partnership truly invaluable.”

– Sally Farwell, M.Ed., President & CEO Achievement Centers for Children 14 8047-1_CLBR_AnnualReport_FINAL.indd 15

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The Cleveland Browns Foundation teamed up with Sparkle Effect to create an all-inclusive cheerleading squad at Lakewood High School. The team at Lakewood became the first Sparkle Effect squad to be funded by a professional sports organization.

100

STUDENTS PARTICIPATING ON THE TEAM REPORT INCREASED SOCIAL EFFICACY, HEIGHTENED SELF-ESTEEM, AND A GREATER SENSE OF CONNECTION TO SCHOOL AND COMMUNITY

“ The Sparkle Team at Lakewood High School has taught our team and student body acceptance and the meaning of true friendship.

Whether it is at practice or a performance the team is having a blast and is enjoyed by fans.”

– Amy Staib, Sparkle Cheer Coach, Lakewood Schools

2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

THE SPARKLE EFFECT

%

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2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

FUNDRAISERS 50/50 RAFFLE

161,865

$

TO FANS

368,355 TICKETS SOLD

GOLF TOURNAMENT

323,730

$

TOTAL RAISED

2.88M

$

SINCE THE FIRST GOLF TOURNAMENT

187,000

$

TOTAL RAISED

140 GOLFERS

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RADIOTHON

135,736

$

108

AUCTIONED ITEMS

271,472

$

TOTAL RAISED WITH MATCH FROM DEE AND JIMMY HASLAM

2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

RAISED BY GENEROUS DONORS

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Community Relations engages our fans and the Browns organization with the community to make it a healthier place to live and develop. As we serve the community, we invest in initiatives focused on Youth Football and the Browns’ signature First and Ten platform.

2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

COMMUNITY RELATIONS MISSION STATEMENT

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FIRST AND TEN: SHARE THE PASSION 2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

WEAR ORANGE! TO GET THE SIGNATURE WRISTBAND, YOU NEED TO COMMIT TO THE COMMUNITY. DO YOU HAVE YOURS?

FIRST AND TEN COMMUNITY PARTNERS ACHIEVEMENT CENTERS FOR CHILDREN AMERICAN CANCER SOCIETY AMERICAN HEART ASSOCIATION AMERICAN RED CROSS GREATER CLEVELAND FOOD BANK GREATER CLEVELAND SPORTS COMMISSION PROVIDENCE HOUSE THE CENTERS FOR FAMILIES AND CHILDREN UNITED WAY OF GREATER CLEVELAND USA FOOTBALL USO OF NORTHERN OHIO

90,000

AS WE RANG IN THE NEW YEAR, NEARLY 90,000 PLEDGES WERE REGISTERED THROUGH FIRST AND TEN!

150

Launched in 2014, First and Ten is the signature community program of the Cleveland Browns, and the only one of its kind in the NFL. First and Ten uniquely ties one of the game day goals of gaining 10 yards to make a difference on the field with the same dramatic impact that can be made in the community when goals are set, and reached.

The call to action is simple, GIVE 10 HOURS, HELP YOUR COMMUNITY. Use #give10 to share stories and inspire others. Make the pledge at ClevelandBrowns.com/community or fill out a group form and take the lead!

THE BROWNS PARKING LOT BECAME A WORKSHOP AS VOLUNTEERS ASSEMBLED 150 BIKES FOR CLEVELAND KIDS TO MARK THE BEGINNING OF GREATER CLEVELAND SPORTS COMMISSION BECOMING A NEW COMMUNITY PARTNER OF THE MOVEMENT.

2,000

NEARLY 2,000 HOURS OF COMMUNITY SERVICE, RANGING FROM BUILDING A PLAYGROUND FOR A CLEVELAND SCHOOL TO PARTICIPATING IN THE HOLIDAY GIVING TREE PROGRAM, WAS LOGGED

BY CLEVELAND BROWNS STAFF.

Browns Backers Clubs from California to New York to Florida have made the pledge, inspiring fans nationally!

First and Ten Honorary Coin Toss Captains were recognized at home games for inspiring others by giving back to their community.

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SHARED SPIRIT OF GIVING: BROWNS ALUMNI AND PLAYERS CONNECT TO GIVE BACK #GIVE10

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“ It’s awesome to give back to the kids. God’s blessed me tremendously to be where I am today. I always felt like it was my duty to do as much as I can for everybody else growing up in my situation or even less.”

– Andrew Hawkins • #16 • WR

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2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

GET IN THE GAME

955,000

FAN VOTES WERE CAST THIS SEASON TO DETERMINE THE CLEVELAND BROWNS HIGH SCHOOL GAME OF THE WEEK PRESENTED BY PNC BANK. VOTES CAPTURED ATHLETIC CONFERENCES AND SCHOOLS FROM CHARDON TO ELYRIA AND ROCKY RIVER TO CUYAHOGA FALLS.

25,000

400

KIDS PLAYED IN FIRSTENERGY STADIUM WITH BROWNS PLAYERS AT CLEVELAND BROWNS YOUTH FOOTBALL CAMPS IN ASSOCIATION WITH UNIVERSITY HOSPITALS!

$

SOLON HIGH SCHOOL WON THE INAUGURAL HELMETS SWEEPSTAKES, AND WAS AWARDED NEW HELMETS VALUED AT $25,000 FOR THEIR COMMITMENT TO ADVANCING PLAYER SAFETY. HELMETS ARE PRESENTED BY THE CLEVELAND BROWNS, UNITEDHEALTHCARE AND UNIVERSITY HOSPITALS.

700

THE NFL ROOKIE SYMPOSIUM PLAY 60 EVENT AT THE BROWNS TRAINING FACILITY CREATED A ONCE-IN-A-LIFETIME EXPERIENCE FOR 700 NFL ROOKIES AND KIDS.

14

CAMPS AND CLINICS WERE OFFERED IN 2015, INCLUDING EIGHT NEW OPPORTUNITIES DEVELOPED TO SUPPORT THE YOUNG ATHLETE AND CITY OF CLEVELAND.

The Browns believe in the childhood experience of the football athlete, from a child’s introduction to the basic skills to their interaction with teammates, parents, coaches and officials. Our programming captures different cycles of the athlete, with heightened enforcement of the Browns’ commitment to advancing player safety and the love of the game.

FOOTBALL IS FAMILY: ANNIE THOMAS, WIFE OF JOE THOMAS, BROWNS ALUMNI JAMEL WHITE, PEDIATRICIANS AND DOCTORS FROM UNIVERSITY HOSPITALS TEAMED UP TO ADVANCE PLAYER SAFETY AT THE ANNUAL MOMS FOOTBALL SAFETY CLINIC, HELD IN CONJUNCTION WITH USA FOOTBALL.

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2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

DWAYNE BROWDER FIELD

In partnership with the NFL Foundation, the Browns’ $200,000 grant kick-started a major overhaul to an inner-city football field in Cleveland’s Central neighborhood.

With teamwork in mind, the project received a jolt when FirstEnergy installed lights at Dwayne Browder Field, while other partners including CCI, Zenith Systems, and Burten, Bell, Carr Development, Inc. joined in support of the City of Cleveland. Once littered with glass and cinder, the new Dwayne Browder Field will play host to the Cleveland Muny League’s 56 teams, and aid as a practice site for neighboring East Tech High School. In addition to the new playing field, the Browns also offered six new football camps to young kids in the inner city. “ I love the way the Browns help in the community. It’s a bluecollar city, you have a lot of people that aren’t that well off.

Being able to give back to them and let them know we do care about them and we appreciate their support and love and how they feel about the Browns also is great.”

– Joe Haden • #23 • DB

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UNITED THROUGH TEAMWORK THROUGH NATIONAL PLATFORMS, AND A GENUINE INTEREST IN IMPACTING THE LOCAL COMMUNITY, THE BROWNS UNITE LEAGUE-WIDE FOR OUR FANS. 2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

Committed to giving back and supporting those who have served or are currently serving our country, the Browns Honor Row game-day recognition continues to be a favorite. The Browns proudly embrace the NFL Salute to Service platform, while locally thousands of military representatives have been part of Browns outreach efforts from game tickets to exclusive opportunities with the team. Did you know? Alex Mack traveled to the Middle East as part of the NFL-USO All Stars Tour in 2015.

More than 80 survivors were part of an exclusive game-day celebration as the Browns celebrated the Crucial Catch Campaign and advocated for breast cancer awareness. United in teamwork with University Hospitals, patients, families and physicians shared joyful moments with players during their time at University Hospitals Seidman Center. On game day, ZTA of Cleveland distributed pink ribbons to fans attending the game, bringing the total to 275,000 ribbons distributed in Cleveland since the 13-year partnership started!

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Young athletes and volunteer coaches are celebrated in August during USA Football Month. Super Bowl Champs from the United States Flag & Touch Football League joined the Browns for our USA Football Month Celebration and more than 90 kids joined NFL players for the presentation of the National Anthem. Over 3,800 preseason tickets and more than 3,400 pieces of football apparel were donated to more than 20 youth football organizations throughout Northeast Ohio in August. August also marked the start of the second year of the Athletic Trainers Grant program. Through collaboration with University Hospitals, and in partnership with Cleveland Metropolitan School District, John Hay and James Ford Rhodes High Schools received funding to add certified athletic trainers for all interscholastic sports throughout the school year.

2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

The Browns are dedicated to ensuring youth are getting active and are provided opportunities with healthy options. Players made a surprise visit to a Cleveland Metropolitan School District school to be guest PE teachers, as they taught kids the fundamentals of football. On another day off, hundreds of volunteer hours were logged when a playground was built at a local school. In addition, students in the Cleveland Metropolitan School District had breakfast at school and increased their attendance, earning a $10,000 NFL Hometown Grant in partnership with Fuel Up to Play 60. The NFL Play 60 movement encourages activity for at least 60 minutes a day for a healthy lifestyle. This fall, participation among schools with students and PE teachers for the Play 60 Challenge went up 24%.

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COMMUNITY RELATIONS

100K+ 9,482,910

2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

100K+ MEALS WERE PROVIDED THIS HOLIDAY SEASON THROUGH COLLECTIVE EFFORTS OF THE DAWG POUND AND TEAM TO SUPPORT THE GREATER CLEVELAND FOOD BANK.

CELEBRATING THE 17TH ANNUAL FUNDRAISER, TASTE OF THE BROWNS HAS PROVIDED 9,482,910 MEALS IN SUPPORT OF THE GREATER CLEVELAND FOOD BANK.

8,700+

950+

THE BROWNS BLOOD DRIVES HAVE COLLECTED OVER 8,700 PINTS OF BLOOD, WHICH POTENTIALLY HAVE IMPACTED MORE THAN 25,400 PATIENTS IN NORTHERN OHIO.

BROWNS PLAYERS LOGGED MORE THAN 950 HOURS OF COMMUNITY ENGAGEMENT IN 2015! #GIVE10

3,000+

800+

MORE THAN 3,000 TOYS WERE COLLECTED DURING THE BROWNS FIRST AND TEN TOY DRIVE TO SUPPORT THE MARINES TOYS FOR TOTS CAMPAIGN!

GARY BARNIDGE IS NAMED THE 2015 CLEVELAND BROWNS WALTER PAYTON MAN OF THE YEAR FOR HIS IMPACT ON AND OFF THE FIELD.

MORE THAN 800 ATHLETES AND COACHES FROM SPECIAL OLYMPICS PLAY 60 WITH BROWNS ALUMNI & PLAYERS!

“ It’s an amazing feeling to be able to help others. You never know the impact you can have on somebody.

That is something that is dear and true to me.”

– Gary Barnidge • #82 • TE

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@BrownsFoundation @BrownsGiveBack

Cleveland Browns Foundation

@BrownsGiveBack @BrownsYouthFB

76 LOU GROZA BOULEVARD, BEREA, OHIO 44017

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