Case Study: Haberdashers Brand Guidelines

IntroductionOurvisual

identity has been developed to represent our new vision: Together, stronger. It is vibrant and confident with bold graphical elements that reference our heritage while positioning us as progressive and forward-looking. We are a family of schools focused on instilling our values across all that we do.

We are ambitious for ourselves and each other

We challenge ourselves and empower others to continually improvementseek

We celebrate our differences and our individuality, knowing these strengths make our community and the world a better place

Haberdashers’ Family of Logos

Trust Primary Secondary Sixth Form

The Haberdashers’ family of logos all consist of the Haberdashers’ Crest and the academy Name. When shown together the word Haberdashers’ should be consistent in size across all logos.

Main Logo Version: Landscape

The landscape logo is the principal version for all logos. This version should be used in most instances to create a strong and identifiable visual brand, especially on prominent signage, marketing and communication materials.

The area around the logo that should be kept clear of other graphics is 1 x the height of the shield in the logo.

To ensure legibility the logo should not appear any smaller than 30mm wide.

Exclusion Zone Minimum Size 30mm

Logo MaintainingUsageConsistency

These usage restrictions are to be applied to all Primary, Secondary and Sixth Form logos.

The logos should never be altered in any way and proportions should always be Themaintained.logosshould always be used at the appropriate resolution and format.

When printing, the cmyk vector.eps files should be used.

DO NOT add effects such as a drop shadow or 3D effect.

DO NOT re-colour any part of the logo.

DO NOT attempt to recreate the logo or use a different font.

DO NOT move any of the logo elements or add anything extra.

DO NOT rotate any of the logo elements.

Roboto Slab Regular Roboto Slab Bold Roboto Slab Light

The fonts selected for the Haberdashers’ brand identity are Google fonts that are free to download and can be used across Print and Digital materials. These typefaces are the preferred marketing font, and should be used wherever possible.

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In instances where Google fonts are not available, such as internal word documents, the Windows Office Compatible font Calibri can be used as a substitute for text.

This, however, should be the exception.

Strapline & Hashtag

HashtagStrapline

When the strapline or hashtag are used, they should appear in the brand font Roboto Slab Regular as shown.

ColourTypeface

On Trust materials they should appear in Gold, Purple or white, reversed out of the Trust purple.

On academy materials they should appear in the academy’s main colour or reversed out in white.

Trust Colour Palette

Main Colours

ColoursComplimentary

Pantone: 274C

CMYK: 98, 97, 0, 49

RGB: 35, 23, 84

HEX: #231754

Pantone: 4126 C

CMYK: 70, 70, 16, 32

RGB: 81, 69, 113

HEX: #514571

Pantone: 123 C

CMYK: 0, 25, 90, 0

RGB: 253, 196, 31

HEX: #fdc41f

Pantone: 319 C

CMYK: 64, 0, 28, 0

RGB: 84, 189, 193

HEX: #54bdc1

Pantone: 2039 C

CMYK: 0, 87, 3, 0

RGB: 232, 59, 139

HEX: #e83b8b

Pantone: 2995 C

CMYK: 79, 3, 0, 0

RGB: 0, 156, 225

HEX: #009ce1

The Trust colour palette consists of 5 main colours and a set of complimentary colours to be used in marketing materials. The colours should be reproduced using the CMYK, RGB and HEX values given. To retain a consistency of style avoid adding colours to the palette.

Pantone: 436 C

CMYK: 30, 34, 20, 15

RGB: 170, 154, 166

HEX: #aa9aa6 20%

CMYK:Black0,0, 0, 20

RGB: 218, 218, 218 HEX: #dadada

Pantone: 144 C

CMYK: 0, 50, 100, 0

RGB: 243, 146, 0

HEX: #f39200

Pantone: 3507

CMYK: 40, 0, 98, 0

RGB: 175, 202, 26

HEX: #afca1a

Trust Style: Graphic Elements

Trust Style

The graphical style has been developed to portray a bold, progressive and professional image of the Trust. It references the heritage and ornamentation of the Haberdasher’s company represented through dynamic shapes and colours.

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Primary Academies: Prospectus

Haberdashers’ Crayford Primary Dream Together

Together, stronger

Engaging and enriching learning

To enable every child to excel

We believe that the curriculum is the of curriculum that we offer is paramount to achieving our mission. It will be stretching, relevant and provides each child with the opportunity to It provides children with the core knowledge that they need for alongside a wide range of opportunities which will help them to develop into successful citizens.

We recognise that our children come from different backgrounds, having had different experiences. It is important that these are embraced at school. All children will have equal access to a rich and diverse curriculum which broadens their perspective and which supports each and every one of them to achieve their very best.

Our curriculum will expose them to a wide range of opportunities within and outside of the classroom, which reflects an accurate picture of modern Britain, the World and history. This curriculum will be supported by diverse voices, where all children can see themselves and their families reflected.

At Slade Green Temple Grove our knowledge-led curriculum aims to enrich all children’s lives by providing learning opportunities that address social disadvantage in our local context and is shaped by the priority we have given to ‘learning for life’ and our choice of cross-curricular topics. It is designed to be broad and balanced and is underpinned by the National Curriculum.

Our curriculum recognises children’s starting points and prior learning and as a result we prioritise the development of early oracy, mathematics, reading and writing.

In summary, our curriculum aims to enable children to ‘Engage, Enrich and

Early Years

The best possible start to learning

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Illustrations used exploration out Logo

“My daughter thrived at Habs from primary through to Sixth Form. The whole experience couldn’t have been more enriching to her future.”

Spread Examples

“My daughter thrived at Habs from primary through to Sixth Form. The whole experience couldn’t have been more enriching to her future.” 3

Primary Style: Graphic Elements

IllustrationsPrimary

A set of illustrations has been developed for use in Primary academy marketing materials.

The illustrations can be used either in colour on white or tinted out of solid colour blocks and can be used in any of the colours from the Primary academy colour palette.

Secondary Academies: Prospectus

Providing a diverse curriculum which stretches and inspires

Talented mathematicians, scientists, artists and linguists have all ignited their passion at our school. We offer pupils a broad and balanced range of subjects, to ensure each leaves with an enviable depth of knowledge and experience.

We follow the national curriculum at KS3, with bespoke options pathways at KS4 so that the curriculum is accessible to all pupils.

Personal, Social, Health and Citizenship Education (PSHCE) is embedded throughout the curriculum, as well as being discretely taught, and pupils are supported with strong careers guidance to prepare them for the next steps in their learning. Our strong academic track record has resulted in the majority of our pupils successfully achieving university places, including at ‘Russell Group’ universities.

The arts are valued within our curriculum to develop pupils’ confidence, articulation and creativity, so that they can engage in their wider communities. All pupils are expected

and encouraged to participate in the vast array of activities offered. In addition to our strong academic curriculum, we offer excellent ‘professional’ programmes; enabling our pupils to achieve university and employerrecognised qualifications and access to highquality vocational apprenticeships and higher education.

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Developing championingand

sporting talent

Sport and exercise, both competitive and social, are cornerstones of our offering. We encourage our pupils to pursue excellence in sport, providing a broad range of facilities and options, and catering for both beginners and those with outstanding promise.

Whether through team or individual competition, defeat or success, students are encouraged to strive for improvement, motivated to achieve and are taught self discipline and self-esteem, all of which contribute to personal and academic achievement. We have excellent sports facilities and an elite sports programme that scouts for potential. Our students compete in borough, county and national competitions where we have strong reputation of success in several sporting arenas including, athletics, girls and boys football, rugby, netball and basketball.

All of our students have access to excellent indoor and outdoor facilities which include a fully equipped gym, a climbing wall & multi use games area and an athletics sports field.

Pupils can apply for a Sport Aptitude Scholarship which guarantees the In to achieving professionally recognised coaching those who progress to our sixth can to achieve an industry-recognised

ofProudour talent

Achieve“My daughter thrived at Habs from primary through to Sixth Form. The whole experience couldn’t have been more enriching to her future.” Parent