Intro.
The process of designing a logo can be an intimidating task. After all, there have been 500-page books written on the subject. Where should you even start? This booklet approaches the topic using five simple steps to guide you through the logo design process: Discovery, Exploration, Sketching, Drafting, and Finalization. By following these steps, you can learn to design logos more successfully and more simply. Let’s get started!
Step 1:
Discovery Ask questions, questions, and more questions. Now’s your chance to get the vital information you need from the client so you can start designing their logo. Questions should serve the purpose of learning what physical and emotional elements need to be worked into the logo. But don’t only ask design-related questions. Inquire about the client’s vision for their company. A logo is a brand’s primary ambassador, so it’s essential to have a working knowledge of what the client’s company is all about.
2
