Step 4: Drafting

“What is the name of your company as you’d like it to appear in your logo?” “What beliefs and values are important to your company?” “What are some words that describe your brand?”

“Do you have any specific imagery in mind for the logo?” “Do you have any specific colors in mind for the logo?”

Of course, the questions you ask might vary from these examples. The overall goal of the Discovery phase is to get a solid

understanding of who the logo is for and what sort of message it needs to send. “Who are your targeted audiences?”

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Step 2: Exploration

Now that you have discovered what should be incorporated into the logo from an emotional and physical standpoint, it’s time to nail down a stylistic direction. Opposed to trying to create numerous stylistic examples from scratch, it’s best to simply compile design inspiration and ideas together to show your client. Some popular resources for finding ideas include

Dribbble, Behance, Pinterest, and even searching on Google.

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Remember to keep your keywords from the

previous step in mind as you sift through design examples. Compile logos and visual elements that you think could inspire and influence your logo’s appearance. You’ll then want to compile all this inspiration into a

“mood board” to present to your client.