“What is the name of your company as you’d like it to appear in your logo?”
“Do you have any specific imagery in mind for the logo?”
“What beliefs and values are important to your company?”
“Do you have any specific colors in mind for the logo?”
Of course, the questions you ask might vary from these examples. The overall goal of the Discovery phase is to get a solid understanding of who the logo is for and what sort of message it needs to send.
“What are some words that describe your brand?”
“Who are your targeted audiences?”
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