CORINNE HALPERN
PROCESS
OF NEWARK POLICE DEPARTMENT P ROJECT
from start to finish
1. PROBLEM
WHAT IS WRONG WTH THE CURRENT NPD?
RESEARCH
HOW DOES THE NPD BRANDING WORK NOW?
STRATEGIZE
HOW DO I USE THE INFORMATION I FOUND?
2.
3.
4. DESIGN
HOW DO I ATTRACT PEOPLE TO MY NEW IDEAS?
1. PROBLEM
The city of Newark, New Jersey is the 20th most dangerous, crime filled city that this country has to offer. The police do a decent job keeping the crime rate steady, to say the least, but their visual brand and therefore their visual reputation is lacking significantly. This results in a lack of authoritative presence and a lack of respect from the public.
2. RESEARCH
current Started as Newark City Watch Lrgest Municipl Law Enforcement Agency in New Jersey 1,100 Employees Recently Laid off 13% of it’s force
MISSION:
VISION: VALUES:
To be creative, innovative, and proactive while providing exceptional police services in partnership with our community
Excellence in public safety services
STATISTICS:
Honor Integrity Professionalism Commitment Leadership
almost 30 people from around the country were interwied via web and asked a series of 7 questions. here are a few of the responses that helped decide the next steps for this project :
1. Have you ever visited your town police Department’s Website? Yes, I have
No, I have not
66.7%
33.3%
2. what information were you looking for? Parking Ticket Info
5%
Contact Info
35 %
Police Force
20 %
Criminal Actions
15 %
Other
70%
bad weather
police programs
emergencies
handicap parking
sex offender registry
tourism
school project research certain time of event
3. how helpful was the website? Somewhat
Very Helpful 31.6%
31.6%
Not Helpful
31.6%
0%
1%
were asked why it was helpful
4. what do you wish you could fine, or find more easily, on your Police Department’s Webiste?
Crime Headlines
57.1 %
Crime Rates/Stats Upcoming Events Safety Features Others
38.1 %
66.7 %
38.1 % child predators officer info nixle app laws
Metuchen, NJ
Montville, NJ
Woodbridge, NJ
Millburn, NJ
Savannah, GA
Denville, NJ
New Providence, NJ
Rockaway, NJ
Chatham, NJ
Madison, NJ
Alpha, Phillipsburg
Newbury, MA
Edison, NJ
Verona NJ
Montoloking, NJ
Is there anything that you wish your Police Department had in general, signage or design wise, that they do not currently have? Better computers in police cars More public friendly building Signage inside and out Nixle for cirme use
3.
STRATEGY
THE PLAN:
MOOD BOARD
VOICE:
strong friendly easy to navigate
SITE MAP:
4.
DESIGN
BADGE:
I first tried to remake their patch, stll utilizing their coat of arms, but by doing this, it became apparent that these things had to be much more modernzed.
HOME PAGE:
Above are an abundance of different home pages that I designed until I was able to find one that I thought worked the best. It needed to possess: - easy navigation - personalization - readily updatable info
LOGO:
- Needs to be easy to see fom far away and when moving quickly - Emphasis on the cohesion - Create a family of logos -for all materials/uses
MAIN SCREEN: Each time one of the main content boxes are selected, it enlarges while the other boxes shink into a corner. This ehances the information and gives the user a ‘personlized’ and engaging vvvtouch.
5.
FINAL DESIGNS
5.
FINAL DESIGNS
BADGE:
I removed their old school looking badge and patch and renewed them will stainless steel ‘patch’. This gives a stronger and more modern touch
SCREENS:
One thing that was strongly requested, specifically by officers that I interviewed, was better in-car laptop capabilities. So, after much research, I created a all touchscreen based system that allowed for more attention to the road.