Marmalade Trust Is Heineken UK’s New Official Charity

HEINEKEN UK has announced that Marmalade Trust is its new official charity par tner Marmalade Trust is one of the UK’s leading loneliness charities dedicated to raising awareness of loneliness and helping people to make more social connections

To coincide with Loneliness Awareness Week HEINEKEN UK commissioned research1 reveals that almost half (46%) of adult Brits experience feelings of loneliness at least once a week

Almost the same number of Brits (45%) will conceal their loneliness by fibbing to friends about what they did at the weekend Instead of fun-filled time with friends, they are too embarrassed or ashamed to say they spent the weekend alone

Fur ther to this, Brits are quite comfor table telling lies about their fake weekend social plans with friends: 40% saying they’d been to the pub, 36% claiming they’d been into town, and 34% saying they d gone shopping with company

Despite the prevalence of loneliness in communities, Brits are in fact longing for more moments of social interaction 45% of Brits say they would like to go on more nights out but that they don’t get many invites

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The new par tnership between HEINEKEN UK and Marmalade Trust will see them work together on a number of initiatives including introducing loneliness awareness staff training within both organisations and raising awareness of the charity and its work through the Star Pubs & Bars estate and the wider hospitality industr y, which is well placed to suppor t social connections

Those Star pubs wanting to get behind the charity will have access to free point-of-sale kits including double sided beer mats, conversation star ter topics, and an easy-to-use fundraising QR code that customers can scan to donate directly to Marmalade Trust

Lawson Mountstevens, Managing Director of Star Pubs & Bars at HEINEKEN UK, says: Most of us experience loneliness at some point in our lives, but the study shows almost half of us experience it on a weekly if not daily basis While it’s nothing to be ashamed of it’s something that we need to talk about and address Social connections are key to helping people who are experiencing feelings of loneliness Pubs are at the hear t of communities They are places where we can meet family and friends, make new connections, laugh, share problems, and build bonds with people over a cider or beer Par tnering with Marmalade Trust is a natural fit for us – we re going to work together with them to build a more connected world ” to suit your environment you are sure to find the right trolley for you

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