Hospitality Rising Reaches Half of All 16 to 30-Year-Olds

Only five months into the launch of Hospitality Rising’s inaugural campaign, ‘Rise Fast, Work Young’, the campaign has reached over 5 5m of the UK’s 16 to 30-year-olds equal to half this demographic via its digital marketing campaign

Hospitality Rising, the world s biggest hospitality recruitment initiative , was created to tackle the sector’s challenging jobs crisis As par t of the industr y backed campaign, Tik Tok creators were also engaged to create content that specifically targeted young job seekers This alone generated 13 5m impressions, reaching 2 1 million young people Mark McCulloch, founder of Hospitality Rising and campaign director, said:

We are reaching this 18-30 audience like no one else is We get them, we know where their attention is daily and we are reaching them on their phone screens in a more relevant way than anyone else with relentless TikTok campaigns, ads and content creator par tnerships We now need to focus on reaching all 18-30 year olds at least four times in a shor t period because this is where you see consideration move to action

“Whilst hospitality businesses are working on retaining staff we ’ re here to suppor t them in their effor ts by finding new and effective ways to attract a new audience into the industr y ”