7 Franchise Lead Generation Trends for 2015
In order to understand the trends for franchise lead generation in 2015, you need to understand the current lead generation climate. A recent study found that seventeen percent of franchisees got their information about the franchise they ultimately invested in from franchise brokers. 32 percent got their information from referrals from professional and social networks, and 42 percent learned about the franchise from the Internet. And, this share from the Internet just continues to grow. With this in mind, here are my top trends for franchise lead generation in the coming year: 1.
Paid Search Will Be Well Worth the Cost
You will notice there is next to nothing separating the first ten organic search results and the top three paid ads when you look at the search engine results page. Because of their somewhat sordid past, paid searches have gotten the reputation of being expensive for their per-lead costs. But, with the new algorithms, that has all changes. In fact, in conjunction with good organic search rankings, some clients have experienced an over 40 percent jump in leads with paid searches. 2.
Franchise Recruitment Websites Should Feature Articles
You can already see this in action. Clients have witnessed their leads increasing five, six, even nine-fold by better engaging the visitors who come to their sites. People who would have otherwise filled out an interest form are turned off by brochure style sites. Instead, they want sites that are full of articles that give information about every aspect of the franchise and what it is like to be a franchisee. 3.
Approach Recruits as an Advisor or Facilitator
Getting potential franchisees to see you as a facilitator or trusted advisor begins with information transparency on your franchise opportunity website. You will break down any barriers to conversations that may exist, grow at a rate above the norm for your category, and