Curious to Know How Multi-Location Digital Marketing Works for Franchises
If you are a marketing manager for a multi location franchise, chances are you already take advantage of many digital marketing techniques. An online social media presence is just the start – email and SMS can prove invaluable in the digital world and create customer engagement like never before. If you’re not leveraging these tools, then perhaps you are unaware of the value these digital marketing initiatives can provide for your franchise. Here are a few things you may have been wondering, but have never wanted to ask about digital marketing for your franchise: Broadcasting is great In today’s highly connected world, most will agree that social media is a cornerstone in a franchisee’s digital marketing strategy. Over 900 million people use Facebook, with over 250 million of those people accessing it from their phones, making it a great platform for reaching a large, diverse audience. A social media presence also encourages a conversation between you and your customers. Customer feedback is quickly received allowing your franchise to respond immediately. Reviews, accolades, and complaints can be handled as they happen, therefore diffusing the negative while encouraging the positive. Promotions are also a great way rake in followers. Research shows that 37% of Facebook users “like” a fan page in order to receive a promotional offer. By rewarding your followers with special offers, you can maintain their attention amidst the noise of the social media world. Narrowcasting is King Don’t underestimate the power of texting. Although a social media presence is highly valued in today’s digital marketing world, there is no better way to share information with a targeted audience than through SMS and MMS messaging. In a side-by-side comparison, over 174 million people text daily versus the 91 million who check Facebook. Not only that, but people look at their phones 150 times per day on average and open 98% of all messages received, thus increasing the odds that your targeted message will be seen. And by gathering relevant customer information, you can create the right message for the right person, increasing the odds that your SMS tactics will be effective.