Marketing Essentials for Managed Service Providers (MSPs)
Jamshaid (Jam) Hashmi, CEO ClickTecs Web: www.ClickTecs.com Email: jam@clicktecs.com Copyrights Š 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
• Digital Marketing isn’t about technology at all… • Technology merely affords you increasingly diverse and relevant ways to connect with people…
Copyrights © 2014 ClickTecs. All Rights Reserved.
Mind The Gap
info@clicktecs.com | www.clicktecs.com | 905-286-5005
• Consider for a second if your IT Guy put your firms top marketing piece together…
Copyrights © 2014 ClickTecs. All Rights Reserved.
And I’m Technology
Hello. I’m Digital Marketing.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
Copyrights Š 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
• The Old Ways: • Outbound (Push) Marketing
Catalogues
TV
Direct Mail
Radio
Tradeshows
Marketing
Brochures
Billboards
Magazines
Copyrights © 2014 ClickTecs. All Rights Reserved.
Newspapers
info@clicktecs.com | www.clicktecs.com | 905-286-5005
• Digital Marketing Essentials… • The New Normal: • Inbound (Pull) Marketing
Website
Social
Podcasts
SEO
Digital Marketing
Images
PPC Video
Copyrights © 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
• Digital Marketing Essentials… • The New Normal: • Inbound (Pull) Marketing
Website
Social
Podcasts
SEO
Digital Marketing
Images
PPC Video
Copyrights © 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
Website Considerations
Gutenberg Diagram
• Johannes Gensfleisch zur Laden zum Gutenberg (1398-1468) • Strong CTA (Call To Action) – ideally above the fold • Include Compelling Imagery • Phone number at the top (Tap to Call Enabled for Mobile Devices) • Responsive Web Design • BLOG
Copyrights © 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
Desktop
• Responsive Web Design – Fluid in Multiple View Ports • Preferred protocol for SEO from Google
Copyrights © 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
Copyrights © 2014 ClickTecs. All Rights Reserved.
Smartphone Landscape
Smartphone Profile
• Responsive Web Design – Fluid in Multiple View Ports • Preferred protocol for SEO from Google
info@clicktecs.com | www.clicktecs.com | 905-286-5005
5 Digital Marketing Essentials for MSPs Increase your leads by learning the basics of Digital Marketing Learn How
Copyrights Š 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
Keyword
Don’t forget about the other search engines! Organic SEO Results
Copyrights © 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
Copyrights Š 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
Copyrights Š 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
Keyword
Pro Tip: Google Display Network Remarketing & RLSA (Remarketing Lists for Search Ads)
Your business can appear here and be CLICKED 1213% of the time!
Copyrights Š 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
What is Remarketing?
• Remarketing allows you to reach people who previously visited your website, providing a powerful way to match the right people with the right message. E.g targeting customers who added items to the online checkout on your website but didn't complete the purchase.
• You can show them these messages as they browse related sites across the Google Display Network.
• You can also target searches closer to ZMOT when they search again (demographically or geographically) - RLSA
Copyrights © 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
How does it work?
A user visits your website and may or may not complete an action
Copyrights © 2014 ClickTecs. All Rights Reserved.
Google places a “cookie” in this user’s browser to show they visited your website
The user leaves your website and navigates through other websites on the Google Display Network
The “cookie” triggers your ad to show on these GDN sites. This gives you another chance to advertise to this user
info@clicktecs.com | www.clicktecs.com | 905-286-5005
Copyrights Š 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
Social Media Follow/Fan
Blog Comment
What is Conversion?
Email List Sign up
Whitepaper Download
White Paper Download
Webinar Signup
Sales Lead Form
Purchase
Copyrights Š 2014 ClickTecs. All Rights Reserved.
Template Download
Quote Request
Conversion
Social Media Share
info@clicktecs.com | www.clicktecs.com | 905-286-5005
5 Digital Marketing Essentials for MSPs Remember This…?
• Increase your leads by learning the basics of Digital Marketing
Learn How
Copyrights © 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
October 15-17, 2014 • The Cosmopolitan • Las Vegas, Nevada
5 Digital Marketing Essentials for MSPs Increase your leads by learning the basics of Digital Marketing
Start Learning Now
#MSPWorld • @MSPAlliance • #MSPNews
Copyrights © 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
• • • •
Founded 2001, 10+ Years in Industry Head Office in Mississauga, Ontario Core Competencies International Client Portfolio
Site.
Social.
Search.
Mobile.
Copyrights © 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005
Questions:
Email me at jam@clicktecs.com
Copyrights Š 2014 ClickTecs. All Rights Reserved.
info@clicktecs.com | www.clicktecs.com | 905-286-5005