How to Design a Google-Friendly Franchise Website
Google is the undisputed king of search engines. It is imperative that a website is not only well designed, but Google friendly as well. Having a Google friendly site will ensure that your target audience can easily locate you on the World Wide Web. Here are some franchise website design tips: Things to avoid: The first step to designing a Google friendly franchise website is to know what not to do. The days of keyword stuffing and making specialized crawler pages are long gone. These are practices that Google define as deceptive and you will be penalized. It could even hurt your future chances of appearing on top of a search. When a franchise looks to design its website, they should be careful about the SEO company they hire. There are a lot of companies that guarantees results; but a true professional can increase the sites flow and content while realizing that results cannot be guaranteed. In fact a page out of Google’s webmaster guidelines states, “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.” https://support.google.com/webmasters/answer/35291 Another thing to avoid is having multiple pages with the same content and different URLs. This problem is very prevalent, especially in the Franchise sector where consistency of branding and messaging is very important. It is very common to find multiple franchisee websites saying the exact same thing. This duplicate content can cause SEO penalties and many franchisors are not even aware of the opportunity lost. The gold standard solution is to have unique content per franchisee to overcome this issue, however that can get impractical especially if you have hundreds of locations offering the same services. The best way to overcome this issue and build franchisee sites that are SEO friendly is the appropriate use of canonical tags. Content: Google emphasizes that having high quality content, especially on your homepage, is the most important factor in designing a Google friendly site. Have sniper like precision with the usage of your keywords, have a rich attractive template and have informative content that a visitor will find invigorating. Utilize the new javascript and HTML formats to create a cover interface which is attractive