How to Plan the Best Keywords for Your Online Marketing Campaign
When someone queries a search engine by searching a word or a phrase, they are looking for a solution. If your company is providing the said solution, it is critical that keywords the potential customer typed match the keywords you assumed they would type. The most heavily used search engines on the Internet reward relevancy. Planning your online marketing campaign using proper keywords can make or break your marketing efforts. The first step towards getting customers is getting noticed in search engines. The following are some guidelines on how to plan for the best keywords to maximize your online marketing campaign. Put yourself in the customer’s shoes Think like your customer. This is often easier said than done, since if it were easy, there would be no marketers. Advertising campaigns will be ineffective if you can’t define the terms in which your customer will be searching. Customers don’t always search for what you think they will. Sometimes they don’t know exactly what it is they are looking for, this is why you cannot assume the term they are searching for is going to be the name of the product you provide. Thinking outside of the box can prove invaluable when planning keywords for your online marketing campaign. Plan a brainstorming session Brainstorming should be an uninhibited process. Don’t be afraid to have too many keywords, since editing will happen later. Keeping with the theme of “putting yourself in the customer’s shoes” think about special jargon someone might use when searching for a product. Also, don’t limit yourself to single words – multiword keywords and phrases are also fair game. As a rule of thumb for the brainstorm process, too many keywords are better than not enough. Make use of long-tail keywords Research shows that single word searches are on the decline. Most searches that result into a converted customer contain 4, 5, or even 6 words. Very few total searches in any market come