Why Automation will Change Your Future in Marketing
Marketing automation is becoming the system of record for modern marketers. It’s the place where they can manage all their data and create a rich profile of their target buyers. It saves time, makes money, and it has a place in all of the noteworthy “marketing trends” articles published throughout the year. It’s estimated that marketing automation companies will collectively generate over 4 billion in revenue by the end of the year generated by a variety of companies, from financial institutions to franchisors. But why should you care about marketing automation?
What is Marketing Automation? To put it simply, marketing automation is software used to automate marketing processes. Like project management software, it can do many things at once of just a few, things such as customer segmentation, customer data integration, and campaign management. At its most basic utility, marketing automation software is there to handle processes that would otherwise require a person to do them manually. One early example of this is mass-email software. Marketing automation in the broadest sense encompasses marketing campaigns across all channels including direct mail, phone campaigns, social, and mobile initiatives. If you’re reading this it’s likely what you’re interested in is the digital applications and you want to know why there’s so many people talking about it.
Why is Marketing Automation Important? If you’re looking to be successful in franchising, you’re going to be using marketing automation at some point. The more you or your company begin to see ROI on digital campaigns and engagement efforts, you will reach a point where you need to have a system that makes everything easier. If people and