Seleceted Works by Cliff Ardana
of Cliff Ardana
This is a
2017 — 2020
Portfolio
Cliff Ardana Graphic Designer
Currently lives in Tangerang, Indonesia
2017 — 2020
Portfolio
Hello My name is Cliff Ardana. I’m highly interested in graphic design, mainly focusing on editorial, photography,
e.
cliffardana@gmail.com
p.
+62 878 800 793 28
ig.
@cliffardana
be.
behance.net/cliffardana
Seleceted Works by Cliff Ardana
branding, and UI/UX design.
Design Tools Adobe Photoshop High Proficiency
Adobe Illustrator High Proficiency
Adobe Indesign High Proficiency
Adobe Lightroom High Proficiency
Adobe Premiere Pro Proficient
Sketch Proficient
Languages Indonesian Native
English Fluent
Education
2017 — 2020
Portfolio
Universitas Multimedia Nusantara Visual Communication Design 2016
SMAK Penabur Kota Tangerang Science 2013
Professional Experience Latar Studio Part-time Graphic Designer
Kamarupa Design Group Graphic Design Intern 2019
DC Yearbook Photographer 2019
Lagoom Eatery Full-time Graphic Designer 2018
Seleceted Works by Cliff Ardana
2020
Few Things About Me
Willing to Learn Introvert Explorative Foodie Coffee-Addicted
Organization Experience
2017 — 2020
Portfolio
Orientasi Mahasiswa Baru UMN Photographer 2019
U-Scope Magazine Layouter 2019
Ultigraph: Kalavikasana Head of Photographer 2018
Ultigraph: Rupavikara Logistic Crew
Rencang Social Community Volunteer 2017—2019
Exhibitions Emphases Selected Artwork of Campaign Design Course #BacktoNormalLife Campaign 2019
Seleceted Works by Cliff Ardana
2017
End of Curriculum Vitae That’s all about me. Now, let’s see some of my works. Hope you like it.
Seleceted Works by Cliff Ardana
2017 — 2020
Portfolio
ABSTRACT
Curriculum Vitae / Brand Identity / Editorial / User Interface Design / Photography / College Assignment / Client’s Project / Internship Project / Graphic Design / Portfolio / Cliff Ardana
TA B L E O F C O N T E N T S
Welcome to my Portfolio
06
10
16
U-Scope Magazine
Furano Ville Concept
Graphic Design Pocket Book
20
26
32
Modena Square Concept
Doux Laundry Branding
Logofolio
34 Photofolio
/6
S E L E C T E D WO R K S
Project 01
U-Scope Magazine Art Director
Tricia Wibisana Felicia Setiawan
Team
Andreas Limans Damai Arungsamudra Jason Frederick S. Natasha Pratiwi Steven Kosasih Verren Willian
A yearly printed magazine provided by student affairs of Universitas Multimedia Nusantara. U-Scope is a printed guide to introduce the college life to new students surrounding organization, events, and extracurricular.
E D I TO R I A L
2017 — 2020
/8
C L I F F A R DA N A
S E L E C T E D WO R K S
E D I TO R I A L
2017 — 2020
/10
S E L E C T E D WO R K S
Project 02
Furano Ville Concept Creative Director Rizky Fernando Art Director Indrayahdi Arif Team
Daniel Wijaya
Client
Keppel Land
Scope
Marketing Kit
An internship project led by Mr. Rizky Fernando and Mr. Indra Arif. Furano Ville took the name of a mountain in Japan named Mountain Furano. The concept of this housing is a peaceful home environment surrounded by trees. I was tasked with providing the marketing kit to the project. As of now, Furano Ville has changed it’s name to another and not exist anymore.
E D I TO R I A L
2017 — 2020
/12
C L I F F A R DA N A
S E L E C T E D WO R K S
E D I TO R I A L
2017 — 2020
/14
C L I F F A R DA N A
S E L E C T E D WO R K S
E D I TO R I A L
2017 — 2020
/16
S E L E C T E D WO R K S
Project 03
Graphic Design Pocket Book Client
Assignment Project
Scope
Editorial
I was tasked by the lecturer of Digital Publishing course to create a pocket book with a famous designer’s work as the visual reference. I chose to go with Herbert Bayer, the founder of well-known Bauhaus. The pocket book packs useful basic informations for beginner graphic designer to use as a guide.
E D I TO R I A L
2017 — 2020
/18
C L I F F A R DA N A
S E L E C T E D WO R K S
E D I TO R I A L
2017 — 2020
/20
S E L E C T E D WO R K S
Project 04
Modena Square Concept Creative Director Rizky Fernando Art Director Indrayahdi Arif Team
Christy Wong
Client
Modena
Scope
Branding
An internship project led by Mr. Rizky Fernando and Mr. Indrayahdi Arif. Modena Square is a sub-brand of Modena, a company which specialize in kitchen appliances. Modena Square targets young and budding families while the parent company Modena itself targets an already well established families. I was assigned to provide logo alternatives and the implementation across several different medias. The keyword of this branding is clean and trustful.
BRANDING
2017 — 2020
/22
S E L E C T E D WO R K S
Modena Square’s Logo Making Process
01
The process begins with brainstorming and sketch.
02 03
Creative and Art Director chose the best alternatives of the logo.
The brainstorming and sketching results are then made into the digital version of it.
04
C L I F F A R DA N A
The final logo chosen and to be implemented to stationery and many other things.
BRANDING
We changed the name to “Square by Modena” as an alternative.
KEYWORD
CLEAN TRUSTFUL
All of the implementations are only concept.
Color
The negative space of “U” symbolize spatula, one of the most useful kitchen appliances.
/24
C L I F F A R DA N A
S E L E C T E D WO R K S
BRANDING
2017 — 2020
/26
S E L E C T E D WO R K S
Project 05
Doux Laundry Branding Client
Assignment Project
Scope
Branding
A project from collateral design course. The project’s objective is to make a laundry branding and implement collateral design to each items. This is one of my favorite unviersity project. The concept of the logo is a laundry that serve the customers quickly for formal apparels. I chose bowtie and hourglass to represents the special services of the laundry.
BRANDING
2017 — 2020
/28
S E L E C T E D WO R K S
Color
The logo made by bowtie and hourglass to symbolize the service of Doux. Doux’s concept is a fast laundry for formal apparels. I chose blue color to symbolize trust and hygiene. The key visual using related photos edited with gradient map.
C L I F F A R DA N A
BRANDING
Doux itself means soft or gently. It means that Doux will treat consumer’s formal apparel right and they can trust Doux.
2017 — 2020
/30
C L I F F A R DA N A
S E L E C T E D WO R K S
BRANDING
KEYWORD
MODERN HYGIENIC ELEGANT
All of the implementations are only concept.
2017 — 2020
/32
S E L E C T E D WO R K S
Logofolio
1
2
3
4
5
6
C L I F F A R DA N A
BRANDING
1.
Ramoti Coffee
4.
2019 Coffeeshop Client’s Project
2.
Think About Pizza
2018 Home Securitites Shop Assignment Project
5.
2019 Pizza Bar Client’s Project
3.
Doux Laundry 2018 Laundromat Assigment Project
Fira Home Security
Square by Modena 2019 Kitchen Appliances Shop Internship Project
6.
Lagoom Eatery 2018 Restaurant Client’s Project
2017 — 2020
/34
Photofolio
S E L E C T E D WO R K S
P H OTO G R A P H Y
Project 06
A Photography Portfolio A collection of photographies taken by me during some of my trips, photo hunts, and severa photography works from college organization. Hope you enjoy.
2017 — 2020
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C L I F F A R DA N A
S E L E C T E D WO R K S
P H OTO G R A P H Y
2017 — 2020
/38
C L I F F A R DA N A
S E L E C T E D WO R K S
P H OTO G R A P H Y
2017 — 2020
C L I F F A R DA N A
P H OTO G R A P H Y
2017 — 2020
/42
C L I F F A R DA N A
S E L E C T E D WO R K S
P H OTO G R A P H Y
2017 — 2020
Thank You Thank you! Hope you’re enjoying your time with my portfolio. This is my learning process until now and I will never stop to learn and improve.
Let’s keep in touch! e.
cliffardana@gmail.com
p.
+62 878 800 793 28
ig.
@cliffardana
be.
behance.net/cliffardana
Copyright Š 2020 by Cliff Ardana All rights reserved. No part of this publication may be reproduced or published in any form or by any means without the permission of the designer.