The Best Ways To create Personal Brand - Digital Marketing
The term branding has long been rooted in business, but today almost everyone has a personal brand. Few of us have consciously taken care of these brands, but they still exist. A fingerprint in the sandy beaches of time and space set in motion by friends, colleagues, and bosses. According to a study by AVG, 90% of children under two years old already have a fingerprint. The question is no more IF you have a personal brand, but if you choose to own, cultivate or define the brand on your behalf. Here are 9 ways to build a great personal brand. 1. Identify yourself, who are you? • Your skills, abilities, education, professional, experiences. • Your passions and personality are keys to building a strong brand. • your USPs
2. How are you perceived? • Personal Relationships: what do your friends say about you? • Professional Relations: what do your colleagues and customers say about you? • Online Reputation: what do the search results on Google say about you?
3. what do you want to achieve? • Your Sector: create your personal products & services in your business field. • Your Market: identify the right target audience for your brand. • Your Style: plan your communication to be clear and consistent. 4. Create your brand! • Emotions & Words: Choose a name & slogan that will characterize you & easy to remember. • Emotions & Images: Choose your company colors, a logo that represents you and the corporate identity. • Emotions & Storytelling: Engage with your own story using your bio. 5. Create your ecosystem! • Your Home: Make your blog the center of your online communities. • Parks & Squares: Use social networks as a place to socialize share over the Internet. • Theaters & Clubs: Use social media to enjoy & share entertainment content. 6. Create your network: • Influencers: Follow experts in your field, learn from them, and create relationships. • Communities: Actively participate in groups and forums in your field • Offline: Visit networking events related to your field. 7. Create your original content • Blog: Post valuable content, useful to your users & update the blog frequently • Social Media: Create & share multimedia content (audio, Video, Gif) that are likely to go viral.
8. Get involved and share: • Conversation: actively engaged in other users conversation on social networks. • Comments: leave meaningful comments on blogs in your field. • Sharing: share valuable content and posts created by others. 9. Listen and monitor • News: keep updated what is said about your brand and field(twitter, RSS, Google alerts) • Criticism: listen to and deal with criticism in a professional manner. • Monitoring: monitor your brand activity using the right looks, google analytics.
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