Important SEO Trends to Look for in 2019
SEO known as Search Engine Optimization is divided into two section OnPage optimization and Off-Page optimization. On page optimization is all activities done within the website to improve its position in search results. Off page optimization all activities are done outside the website to improve its position in search results. SEO is organic search results. Let’s discuss important SEO trends to look for in 2019;
1. Voice Search
Nowadays people are preferring voice command. Voice search got a lot of attention in 2018. Famous advertisement by Amazon, Amazon Alexa has increased the knowledge of consumers. So you should take into account some aspects for SEO voice search that are;
Long tail voice oriented keywords 22% of voice queries are for local content Users want immediate results Fast loading websites HTTPS secured website Highly shared content often appears in voice search Content should be easy to understand, understandable content
ranks high in voice search Appearing in featured snippets is extremely helpful for voice search SEO
2. User Experience User experience has always been important for SEO in the past and coming years. User experience is the experience what users get on browsing a website. Always ask your SEO agency to create userfriendly website. A user should be satisfied with your website be it content or design of the website. How to increase user experience lets discuss; The user experience on site; Minimum website loading time Number of bounce rate should be low Right content for the right audience Page view Exit rate Experience On-SERP Click through rate(CTR) should be good Pogo-sticking- is the link what searcher see on SERP and immediately goes off if the information is not related to user/searcher. Dwell time- is the duration of time that passes between the moment when the user clicks on a particular link and again goes back to SERP.
3. Mobile first Nowadays 60% of searches on Google are made from a mobile device. So Google has already introduced mobile first indexing. Mobile first indexing means crawling of the mobile version is done first by Google. If your website is not mobile friendly chances of bounce rate increases. What steps should be taken to build mobile-friendly website; Separate URL- have separate URL for both desktop and mobile device, M configured URL is for mobile devices Design- with a responsive design your website design will be viewed differently on different devices. Dynamic serving- dynamic serving means showing different results or content depending on what devices they are using. Example- if you have a restaurant business and wanted to show maps and reviews on a mobile device but not on a desktop you can do this by dynamic serving. Page speed- pages with higher load time tend to have a high bounce rate, so make sure your mobile website is not having a higher load time.
4. Video Content
Video and images content has shown a tremendous increase. So tell your branding agency to focus on video and image content. Video SEO is your video being indexed and showing results for relevant keywords. Almost all users use the Google search engine. Example of video search results; If we search for any topic Google shows different tabs like images, video and so on. In 2018 video content was mostly used by users and it continues to increase in 2019. Video content from an SEO perspective; create a video sitemap, share across different channels, a
video should not only be on YouTube but also on your website, keep duration in mind and then create a video.
5. SERP Features SERP features changes with time. You have to be updated on SERP new features, check whether your SEO company or agency is updated on SERP features or not. Latest SERP features that you should consider while doing SEO are;
Featured Snippet Site Links Local Pack or Maps Top stories Video Images Reviews Direct answer box People also ask Twitter News box
Summary Above are some of the SEO trends that have changed the Digital Marketing Industry in 2019 and continues to get updated in the coming years. There will be humongous growth in 2019 for Voice search, video content and long tail keywords for voice search. SEO is still in demand every single company has to be updated with SEO trends. Before hiring any SEO or Digital Marketing agency make sure that they are updated with the latest trends. In Kuwait, there are many SEO and branding agencies which provide valuable results to clients. If you and your team are not confident in SEO, you can always hire an SEO Company. Hiring
agency is burdensome, but some companies in Kuwait help you to hire a professional and experienced SEO agency.
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