H O L L Y W O O D B E A C H COMMUNITY REDEVELOPMENT PLAN
2015
Acknowledments CRA Board
CRA Staff
Bell David Planning Group
Peter Bober, Chairperson
Jorge Camejo, Executive Director
Jerry H. Bell, AICP, Senior Planner
Richard Blattner, Vice Chairperson
Susan Goldberg, Deputy Director
Alex A. David, AICP, Senior Planner
Patricia Asseff, Board Member
Lisa Liotta, Redevelopment & Operations Manager
Camilo Lopez, Urban Designer
Peter D. Hernandez, Board Member
Yvette Scott-Phillip, Budget Manager
Traci L. Callari, Board Member
Michael Auclair, CRA Maintenance Supervisor
Kevin D. Biederman, Board Member
Adam Chernov, Communications Coordinator
Linda Sherwood, Board Member
Esperanza Espinel, Administrative Assistant I William Fast, Architecture and Urban Design Technician Luz Marina Fernandez, Administrative Secretary Laura LaLiberte, Architecture and Urban Design Coordinator Phyllis Lewis, Administrative Assistant II Geoff Marmon, Recreation Coordinator Andrea Stanley, Administrative Secretary Kimberly Stefanski, Planning and Economic Development Coordinator Jill Weisberg, Arts Specialist
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Table of Content Intent and Purpose Section I: Background Introduction Community Redevelopment Area Population and Demographics 1997 Downtown Redevelopment Plan Related Planning Efforts Section II: Redevelopment Plan Section III: Capital Improvement Projects
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INTENT AND PURPOSE - 2015 UPDATE TO CITY OF HOLLYWOOD BEACH CRA PLAN
By Florida Statute, CRA Plans must be consistent with the local government’s Comprehensive Plan. The City of Hollywood’s adopted Comprehensive Plan, the Citywide Master Plan, was reviewed to determine if this CRA Plan, as amended, is consistent. Please see Section E-1. on pages 9 – 10 for further discussion of the Citywide Master Plan and its correlation to this CRA Plan.
The 2015 Amendments to the Community Redevelopment Agency Redevelopment Plan for Hollywood Beach are intended to update the original plan, which was adopted in 1997 and amended through 2007, in order to include and reflect the significant planning efforts and redevelopment objectives which have been implemented since that time. These planning efforts include: the 2011- 2016 – 2025/2027 Strategic Plan; the University of Miami CRA Workshop Presentation (2010); the Hollywood Beach CRA Master Plan (12.10.07), and; the Hollywood Citywide Master Plan (2001). The Redevelopment Plan, as it is currently adopted, includes a great deal of information about the establishment of the Beach CRA. For purposes of the 2015 update, the previous plan was reviewed in order to retain and update sections that continue to be relevant, while adding new goals, objectives and policies that address the significant planning efforts and redevelopment activities that have occurred since the Plan was last updated, and reflect a clear vision for its future. The Plan and the 2015 Amendment were also developed in accordance with Part III, Chapter 163, Florida Statutes, “The Community Redevelopment Act”, which confers upon local governments certain powers to plan and implement redevelopment activities.
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SECTION I BACKGROUND A.
INTRODUCTION
Known as the “Diamond” of Florida’s Gold Coast, the City of Hollywood encompasses 27 square miles in southeastern Broward County, Florida. Hollywood Beach, the easternmost portion of the City, occupies approximately one square mile bordered by the Atlantic Ocean to the east and the Intracoastal Waterway to the west. This narrow barrier island (.2 miles wide) extends along a six mile sandy beach from Dania Beach Boulevard on the north to Hallandale
In 1926, the area north of Magnolia Terrace was platted with a series of 40’ x 80’ foot lots intended to provide residences for winter tourists. In 1946, the area south of Magnolia Terrace and east of the Broadwalk was platted with 150’ x 500’ lots intended for larger-scale developments. Young envisioned Hollywood Beach with a harmonious blend of architectural styles, reflected in a charming mix of Mediterranean, Moorish, Masonry Vernacular, and Art Deco styles Despite its continued popularity, Hollywood Beach suffered disinvestment and decline due to the loss of several large hotels and smaller tourism facilities, a lack of public investment, declining infrastructure, and other factors. The Hollywood Beach Community Redevelopment Area was established in 1979 in order to address slum and blight, and promote redevelopment, in Hollywood Beach.
Beach Boulevard on the south. Developed by Joseph Young during the real estate boom of the 1920s, and named after Young’s California hometown, the City of Hollywood was developed as a “Dream City” with a distinctive hierarchy of boulevards, streets and avenues. The centerpiece of Young’s Plan, Hollywood Boulevard, provides a grand entrance to the Beach from the west. Ocean Drive is the main north-south corridor, running parallel to the beach and providing the terminus for the east-west streets, including Hollywood Boulevard. Running parallel to the beach from Magnolia Terrace to Dania Beach Boulevard, the Broadwalk is an approximately 2.5 mile pedestrian shoreline promenade that is unique in South Florida. Hollywood Beach Community Redevelopment Plan
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The mission of the Hollywood Community Redevelopment Agency is to eliminate slums and blight by: x
Stimulating private economic growth;
x
Upgrading public infrastructure and public spaces;
x x
Mobilizing community stakeholders; Partnering with the City of Hollywood and other government agencies, and; Providing leadership for CRA Districts.
x
investment
and
Since the date of its establishment in 1979, the Community Redevelopment Agency has successfully implemented a number of projects and programs to accomplish this mission. These programs and activities include: x x
A1A (Ocean Drive) Redevelopment; Broadwalk Improvements;
x x x
Charnow Park Renovations; The Garfield Street Parking Garage and Center; Hollywood Boulevard Bridge improvements;
x x
Undergrounding utilities; Increased code enforcement;
x x
A trolley system; Water and sewer system upgrades, and;
x
A sea turtle lighting ordinance.
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B.
COMMUNITY REDEVELOPMENT AREA 1.
Legal Description
All that land area within the corporate limits of the City of Hollywood, Florida, which is bounded by the line proceeding southerly from a POINT OF BEGINNING where the easterly extension of the North right-of-way of Sherman Street meets the Mean High Water line of the Atlantic Ocean, said line following the Mean High Water line to a point where it intersects the Easterly extension of the Southerly Boundary line of the “Diplomat Resort and Country Club Plat” as recorded in Plat Book 158, Page 16 of the Public Records of Broward County, Florida; thence, in a Westerly direction along said Southerly Boundary of the “Diplomat Resort and Country Club Plat” to the point where it intersects the East right-of-way of the Intracoastal Waterway; thence, Northerly along the East right-of-way of the Intracoastal Waterway to the point where it intersects the North property line of Lot 55, Block B of “Hollywood Beach second addition” as recorded in Plat Book 4, Page 6 of the Public Records of Broward County, Florida; thence, in an Easterly direction along the North line of Lot 55 in Block B and also along the North right-of-way of Sherman Street (Delaware Street) as show on said Plat to the POINT OF BEGINNING where the Easterly extension of the North right-of-way of Sherman Street intersects the Mean High Water of the Atlantic Ocean.
2.
Development Characteristics
The Hollywood Beach Community Redevelopment Area (CRA) encompasses approximately 293 acres and includes all lands east of the Intracoastal Waterway, west of the Atlantic Ocean, south of Sherman Street and north of the southern property line of the Diplomat Hotel (Map 1). The area’s pedestrian-scale environment, iconic Broadwalk, and mainly low-rise buildings capture the essence of an urban beach village. Despite its charms, the area faces the typical challenges of a mature tourist destination, including an aging building stock and infrastructure, changes in tourism trends, and competition from larger and more modern tourist facilities and attractions. The redevelopment of the original Diplomat Hotel, which closed in 1991, as the new Diplomat, an ultramodern 39-story hotel boasting an off-site golf course, 30,000 s.f. spa, 1,000 guest rooms, and a 200,000 s.f. convention center significantly increased the area’s tourism infrastructure and economy. Overall, however, the CRA continues to face many of the challenges that led to its formation, including scattered slum and blight conditions, underutilized parcels, an aging building stock and infrastructure, transportation and parking limitations, and environmental challenges (i.e. impacts of climate change, etc.). In 2007 the City designated the Hollywood Broadwalk Historic District, which includes the entire Broadwalk and a two mile stretch extending from Sherman Street to Jefferson Street east of Surf Drive. A 2006 Historic Properties Survey conducted by Florida Atlantic University identified 18 buildings within this District that meet one or more of the following criterion for historic designation: x integrity of location, design, setting, materials, workmanship, and association; x association with events that have made a substantial contribution to history; x embodiment of distinctive characteristics of a type, period or method of construction; x possession of high artistic value; x representation of a work of a master, and/or; x representation of a significant and distinguishable entity whose components may lack individual distinction. Development in the CRA is regulated by the City’s Comprehensive Plan (Citywide Master Plan) and Zoning Code (Map 2). Article 4, Section 4.6.1 of the Zoning Code provides detailed development standards for the Beach CRA. The stated intent of these regulations is to: maintain compliance with the Comprehensive Plan; maintain and preserve the character and “branding” of the Beach; promote the preservation of historic buildings; ensure that new construction is similar in scale, massing and articulation to its historic context; enhance public access; beautify the area, and; encourage environmentally-friendly development.
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There are three small parks in the CRA. Harry Berry Park, located at 301 Azalea Terrace, is a __ acre passive park that includes picnic tables, a playground, a pavilion, benches and a climbing wall. Charnow Park, located on the Broadwalk at Garfield Street, is a __-acre beachfront park that includes a shaded seating area, picnic pavilion, playgrounds, splash fountain, and six restored paddleboard courts. Keating Park, located at 2500 S. Ocean Drive, is a __ acre passive beachfront park providing benches, restroom facilities, and a slide. The CRA also includes a 100-yard long Dog Beach between Pershing and Custer Street, and two community centers: the 1,735 s.f. Garfield Community Center adjacent to Charnow Park, and the 16,716 s.f. Hollywood Beach Cultural & Community Center located at 1301 S. Ocean Drive.
therefore not a key objective of this Community Redevelopment Plan. It is not anticipated that CRA activities will result in any temporary or permanent residential displacements. In the event that displacements occur, relocation housing will be identified and provided.
According to the Shimberg Center for Affordable Housing, in 2014 the average sales price for a single family home in Hollywood was $214,481, the average just value of a condominium unit was $186,644, and the median gross rent was $1,000 per month. In comparison, in 2014 the average sales price for a single family home in Broward County was $314,261, the average just value of a condominium unit was $65,822 and the median gross rent was $1,165 per month. This indicates that, with the exception of the condominium category, housing in Hollywood is more affordable than housing in the County as a whole. Increasing the supply of affordable housing is
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MAP 1. HOLLYWOOD BEACH COMMUNITY REDEVELOPMENT AREA
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MAP 2. CITY OF HOLLYWOOD ZONING AND LAND USE
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C.
POPULATION AND DEMOGRAPHICS
The 2010 Census provides key demographic information by Census Block. Based on Block level data from the 2010 Census, Table 1 below outlines key demographic information about the Hollywood Beach Community Redevelopment Area. The total population of the Hollywood Beach CRA was 2,617 in 2010. The City of Hollywood’s 2010 population was 146,526; therefore, only approximately 1.7% of the City’s residents live in the area. From a racial and ethnic standpoint, 2,414 (92%) were White, 74 (3%) were Black, 687 (26%) were Hispanic, and 129 (5%) identified as Asian, American Indian or Alaskan Native, Native Hawaiian or Pacific Islander, or Other. In terms of age, 171 (7%) of the CRA residents were under 18, while 835 (32%) were over 65.
Table 1. Downtown Hollywood CRA Population and Demographic Data – 2010 Pop. Under 18 Over 65 White Black Hispanic* Other 2,933 139 (5%) 1,295 (44%) 2,414 (82%) 56 (2%) 687 (23%) 129 (4%) *People of various races (White, Black, Mixed) may also identify as Hispanic, which is not identified as a racial category by the Census Bureau
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Table 2 below identifies key household and housing information for the Hollywood Beach CRA based on the 2010 Census. As can be seen, the vacancy rate is 49%, which is likely due to the high seasonal population. This is significantly higher than the vacancy rate for the Hollywood Census County Division (CCD) (18%) and Broward County (15%), as reported in the 2010 Census. The average household size in the CRA, based on a comparison of the total population to occupied units, is 1.56 persons per household, compared to 2.38 persons per household in the Hollywood CCD, and 2.54 persons per household in the County. There are 1,883 occupied units in the CRA; of these units, 1,306 (72%) were owner-occupied, and 577 (28%) were renteroccupied.
Table 2. Hollywood Beach CRA Housing Data – 2010 Housing Units 3,709
Vacant 1,826 (49 % of total)
Occupied Units 1,883 (51% of total)
Owner Occupied 1,306 (35% of occupied)
Rental Occupied 577 (16% of occupied)
The Hollywood Beach CRA is located in portions of two different Census Tracts. Its boundaries do not conform exactly to either Census Tracts or Census Tract Block Groups, but do conform to Census blocks. Unfortunately, detailed income and employment information is not available at the Block level. Table 3 below provides income information for the two Census Tracts that include the CRA. For purposes of comparison, Table 3 also includes income and employment information for the Hollywood CCD and the County. As can be seen, median household incomes in the Census Tracts that include the CRA are higher than the median household incomes of the Hollywood CCD and the County.
Table 3. Income and Employment Data by CRA Census Tracts – 2010 Census Tract geography) 901.01 901.02 Hollywood CCD Broward County
(or
other
Median Household Income
Poverty Rate
$65,469 $57,668 $44,820 $51,521
8.2% 15% 13.1% 10.9%
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D.
1997 HOLLYWOOD BEACH REDEVELOPMENT PLAN (AMENDED THROUGH 2007)
Redevelopment activities in the Hollywood Beach CRA are administered and implemented by Hollywood’s Community Development Agency, which was established in 1979. CRA activities on Hollywood Beach are conducted in accordance with the Hollywood Beach Redevelopment Plan that was adopted in 1997. This Plan identifies a number of policies to guide the Agency’s redevelopment efforts. These policies are summarized as follows: x x x x
Promote redevelopment and eliminate the causes of physical and economic blight; Ensure sanitary and safe conditions through infrastructure improvements; Improve circulation for pedestrians, bicycles and motorist; Encourage and provide alternate modes of transportation;
x x
Increase public parking; Enrich the visual quality and function of the streetscape for all users;
x
Enhance Hollywood Beach as a tropical destination; Preserve and maintain natural resources;
x x
Upgrade existing public recreation facilities and expand recreation opportunities;
x
Reestablish tourism as a vital industry in Hollywood Beach, and;
x
Create opportunities and incentives that facilitate redevelopment of private properties.
In addition to these broad policies, the Hollywood Beach Redevelopment Plan also identified several key redevelopment opportunities, including the Diplomat Hotel and City owned Johnson Street property. As noted, the Diplomat property has been successfully redeveloped with the Westin Diplomat Hotel. The Plan also identifies a “Redevelopment Concept” to guide specific redevelopment activities and programs. This Concept is summarized as follows: x
Provide multi-modal transportation alternatives, including a trolley system, bicycles, and pedestrian alternatives;
x x
Provide entry/gateway features and landscape improvements; Create a thematic signage program;
x x
Incorporate water taxis and boats into the transportation network; Provide public docks at key locations;
x
Maintain and increase the parking supply through such measures as the development of small public and private lots on vacant lots, new parking garages at appropriate locations, valet parking, and other alternatives; Implement Ocean Drive and Surf Road streetscape improvements;
x x x x x x x x x x
Implement streetscape improvements to east-west streets; Create gateways, landscaped plazas, and beach vista points at the east-west street ends along Ocean Drive; Reinforce the existing mixed use land use pattern; Maintain, protect and designate historic properties; Identify and facilitate catalytic private redevelopment projects (i.e. redevelopment of Diplomat Hotel site); Improve and maintain the Broadwalk and its surroundings; Implement key park improvements; Preserve, maintain and improve the recreational function and environmental quality of the Beach; Promote tourism on Hollywood Beach;
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x
Maintain and enhance the seaside village atmosphere of Central Beach and tropical resort atmosphere of South Beach;
x
Develop and promote ecotourism, heritage tourism and recreational tourism;
x
Promote daytime and evening entertainment options along the Broadwalk and Intracoastal Waterway;
x
Promote Hollywood Beach as location for conventions;
x
Implement increased and enhanced code enforcement and public safety, and;
x
Implement beautification projects.
a prime
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E.
RELATED PLANNING EFFORTS
There have been a number of significant planning efforts for Hollywood Beach that have occurred since the Redevelopment Plan was adopted. These plans are summarized in the following section. 1.
Hollywood Citywide Master Plan
In 2001 the City of Hollywood adopted a new Citywide Master Plan (Comprehensive Plan) to guide zoning and land use decisions, capital improvements, and budget decisions throughout the City. The Hollywood Beach Community Redevelopment Area was included in the Master Plan’s analysis of Sub-Area 4, which encompassed the entirety of the Beach. Citywide Master Plan policies relevant to the Hollywood Beach CRA are summarized as follows: x
x
x
x
Recognize and protect the unique character of the Beach and provide a clear vision for creating a more harmonious and attractive community; Develop and implement administrative policies and streamline the permitting process to implement redevelopment projects; Develop building and streetscape design criteria to promote quality design and harmonious themes for the different sectors of Hollywood Beach; Review sign criteria for properties along the Broadwalk;
x
Improve the Broadwalk with decorative lighting, street furniture, and an upgraded walkway;
x
Continue programs for street-end plaza/vista improvements;
x x x
Place electric and telecommunication lines underground; Work with partners to communicate the mutual benefits of Beach redevelopment; Work with partners to market the Beach;
x x
Upgrade the quality of seasonal accommodations and commercial developments; Create community focal points;
x x x
Identify and address obsolete structures; Increase tourism by encouraging the development and redevelopment of hotel and motel properties, and; Assist property owners with property improvements.
2.
Hollywood Beach CRA Master Plan
In 2007 Zyscovich Architects prepared a Hollywood Beach Master Plan in order to present a vision for the redevelopment and development of the Beach that built upon previous planning efforts and reevaluated existing conditions. As a result of this effort, Zyscovich made a series of recommendations to guide redevelopment efforts, and proposed zoning and District design standards. Key elements of the vision outlined in this Plan include: x x
Preserve the character and scale of Hollywood Beach; Protect the character of the Broadwalk;
x x x
Create incentives for historic preservation; Create a historic district to include the Broadwalk, and the buildings framing the Broadwalk; Establish design standards for historic preservation;
x x
Encourage creative ground floor design; Support the economic viability of existing businesses and the historic building stock;
x x
Tap into existing funding sources for historic preservation to support existing businesses; Establish zoning and design standards to enhance the Beach’s resort atmosphere;
x x
Clarify the development process; Make Hollywood a model green community; Hollywood Beach Community Redevelopment Plan
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x
Establish Hollywood Beach as environmentally-friendly destination;
an
x x
Promote a street design that prioritizes pedestrians ; Enhance landscaping, and;
x
Create zoning controls and design standards to improve access to natural and recreational assets;
x
Implement improvements to create a sense of arrival at a tropical beach destination.
4.
University of Miami - School of Architecture 2010 Workshop
x
Support implementation of a shared parking and transit system;
x
Create pedestrian-friendly streets;
x x x
Develop a coordinated bicycle plan; Support alternative mobility; Protect and enhance the Beach’s environmental quality;
x x
Establish green building incentives; Establish sustainability standards for public improvements;
x
Create a Green Technical Assistance Program, and; Implement a Green Development Pilot
x
Demonstration Project. 3.
In 2010 the University of Miami - School of Architecture conducted a five day workshop in order to identify potential redevelopment and design strategies for Hollywood Beach. The University team of professors and students evaluated current conditions and challenges in the Beach CRA, and presented a number of recommendations. Key recommendations include: x
Capitalize on the Beach’s unique assets, including its eclectic “hometown beach town” character, natural resources, and mixed use development pattern;
x x
Add anchors, activity generators and targeted retail; Implement parking and circulation improvements and enhanced amenities;
x x
Embrace “smart growth” design techniques; Integrate and coordinate public investments and services;
x
Actively support property owners, businesses and organizations through the creation of Business Improvement Districts, and;
x
Establish a Citizen’s Advisory Council to provide input on CRA Programs.
2007 Streetscape Master Plan
In 2007 IBI Group prepared a Hollywood Beach Streetscape Master Plan to recommend improvements to A1A (Ocean Drive) and other streets in the area. Key recommendations include: x x
Underground overhead utilities; Improve the Surf Road hardscape;
x
Provide for A1A traffic calming, pedestrian and bicycle crossings, revitalization and beautification;
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5. Strategic Plan for Redevelopment Agency 2025/2027
the Community – 2011/2016 –
In 2011 the Hollywood Community Redevelopment Agency adopted a strategic plan that outlined its vision for 2025, and set out action steps to achieve this vision. Key principles outlined in this Plan included: x
Maintain and enhance the “beautiful Beach and Broadwalk”;
x
Redesign the ramp and street system to provide a grand entrance to the Beach;
x
Provide a multitude of choices for “great guest lodging”;
x
Provide for a multitude of ways to enjoy the Beach, including restaurant choices, a mix of retail shops, and recreation opportunities; Preserve the “funky Beach character”;
x x
Provide for increased marine education opportunities and ecotourism, and;
x
Provide for easy movement to and within the Beach area
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SECTION II REDEVELOPMENT PLAN The following goals, objectives and policies represent the Hollywood Community Redevelopment Agency’s blueprint for Hollywood Beach Redevelopment through 2025. These goals, objectives and policies are based on: x x
x x
the continued applicability of policies in the previous Community Redevelopment Plan; an analysis of the other planning efforts that have occurred since the previous Plan was adopted and revised; an analysis of Community Redevelopment Agency programs, and; an evaluation of current conditions in the Hollywood Beach CRA.
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GOAL
1
A World Class Destination Close to Home The Beach District is a vibrant, diverse and unique coastal enclave that is a world renowned destination.
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OBJECTIVE
1A
Maintain, improve and enhance the current and future Hollywood Beach experience.
POLICY 1A-1: Continue to improve the appearance, cleanliness and safety of the overall Beach District. POLICY 1A-2: Continue and support infrastructure improvements encouraging first time and returning visitors to increase the number of tourists visiting the beach and returning. POLICY 1A-3: Encourage the upgrading, restoration or replacement of substandard properties. POLICY 1A-4: Provide opportunities to utilize the public rights-of-way to accommodate all modes of transportation. POLICY 1A-5: Encourage the expansion of marine and ecotourism opportunities. POLICY 1A-6: Ensure that the Hollywood Beach built environment is attractive and visually appealing to residents, workers and visitors. POLICY 1A-7: Promote and protect the eco-tourism industry of Hollywood Beach including the natural resources available throughout the barrier island. POLICY 1A-8: Promote and expand ADA Accessibility solutions that are aesthetically compatible with the surrounding built and natural environment. POLICY 1A-9: Implement gateway and wayfinding signage that allows visitors and residents to easily navigate the area while visiting Hollywood Beach. POLICY 1A-10: Preserve the unique character and scale of Hollywood Beach. POLICY 1A-11: Continue development and implementation of beach district design standards to reinforce the character of the built environment. POLICY 1A-12: Continue to pursue innovative ways to provide visitor information services.
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OBJECTIVE
1B
PUBLIC SAFETY Continue to improve the safety of the overall Beach District
POLICY 2B-1: Include and encourage crime prevention methodologies such as Crime Prevention Through Environmental Design (CPTED) principles into both public and private development and redevelopment projects. POLICY 2B-2: Provide enhanced security above the baseline level of service through the implementation and support of policing programs, strategies, and other security measures as appropriate and feasible. POLICY 2B-3: Coordinate with the Hollywood Police Department and private businesses to augment crime prevention efforts. POLICY 2B-4: Maintain and improve street lighting in order to provide for a safe and welllit Beach district that is environmentally compliant. POLICY 2B-5: Coordinate with the code enforcement division of the Hollywood Police Department to ensure that all properties meet the minimum property standards for maintenance. POLICY 2B-6: Coordinate with all appropriate City Departments to enforce littering regulations. POLICY 2B-7: Partner with the City of Hollywood to determine appropriate regulation measures which protect the public and preserve the natural environment. POLICY 2B-8: In partnership with the City of Hollywood, pursue creative opportunities to provide lifeguard towers on Hollywood Beach that are unique, aesthetically compatible and visually interesting.
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GOAL
2
Natural Environment Ensure that Hollywood Beach provides environmentally-friendly and sustainable infrastructure, and appropriate development and redevelopment policies that emphasizes Hollywood Beach as an environmentally friendly destination.
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OBJECTIVE
2A
ENVIRONMENTAL STEWARDSHIP
POLICY 2A-1: Continue efforts to preserve and renourish the Beach utilizing policies and methodologies which provide for the protection of natural resources. POLICY 2A- 2: Increase and improve nature-based recreation opportunities. POLICY 2A-3: Establish controls and design guidelines that improve public access to natural and recreation assets. POLICY 2A-4: Strategically utilize Grant Programs in order to encourage green building, marine turtle friendly improvements to properties and other appropriate environmentally responsible measures. POLICY 2A-5: In partnership with the City of Hollywood provide attractive and distinctive recycling containers throughout the beach to encourage visitors and residents to keep Hollywood clean and green. POLICY 2A-6: Adopt environmental standards and strategies to maintain and preserve the beach as a natural resource. POLICY 2A-7: Continue the implementation of environmentally responsible and sustainable standards for public improvements. POLICY 2A-8: Support long range green initiatives such as solar, water and energy reuse. POLICY 2A-9: Encourage and support a CRA /City partnership to implement an anti-litter campaign throughout the Boardwalk and Beach. POLICY 2A-10: Create a public out-reach program to promote the protection of the marine turtle nesting habitat on Hollywood Beach. POLICY 2A-11: Develop district branding that emphasizes green initiatives, sustainability and ecotourism within the beach CRA District. POLICY 2A-12: Encourage the protection of natural resources of the Intracoastal Waterway in accordance with the recommendations of the City of Hollywood Waterways Master Plan.
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GOAL
3
INFRASTRUCTURE AND CONNECTIVITY A vibrant mixed-use beach district: with excellent internal transportation linkages that connect to surrounding neighborhoods and the region.
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OBJECTIVE
3A
BUILT ENVIRONMENT Ensure that Hollywood Beach is attractive and visually appealing to residents, workers and visitors.
POLICY 3A-1: Eliminate slum and blight conditions through targeted code enforcement, the enforcement of building and landscape maintenance and property standards, capital improvement projects, and other appropriate measures. POLICY 3A-2: Strategically utilize grants to optimize the maximum return on public investment for high profile properties that will have the greatest visual impact within the beach CRA district. POLICY 3A-3: In coordination with the City, continue an enhanced maintenance program. POLICY 3A-5: Continue the implementation of the Redevelopment Plan for streetscape beautification, undergrounding of overhead utilities, traffic calming and other roadway improvements. POLICY 3A-6: Provide for the aesthetic enrichment of the Beach district through supporting the installation of public art. POLICY 3A-7: Ensure new projects and major building renovations preserve and enhance the Beach district’s architectural character. POLICY 3A- 8: Utilize the Design Review process to ensure that excellence in design and specification of materials are applied to signage, landscaping, and the preservation of historically significant properties, throughout the beach district. POLICY 3A-9: In coordination with City Staff and the Historic Preservation Board support the development and implementation of design guidelines for the Historic Boardwalk District. POLICY 3A-10: In coordination with City Staff, analyze and develop incentive based guidelines that preserve the historic architectural character throughout the beach district.
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OBJECTIVE
3B
TRANSPORTATION Provide multi-modal transportation access to, from and within Hollywood Beach.
POLICY 3B-1: Improve accessibility to the barrier island through multi-modal transportation alternatives, and other projects that will improve transportation linkages. POLICY 3B-2: Implement or support additional streetscape improvements that will enhance the pedestrian experience throughout the Beach District. POLICY 3B-3: Provide sidewalks that can accommodate outdoor cafes and pedestrians along SR A1A POLICY 3B-4: Provide attractive and safe crosswalks. POLICY 3B-5: Provide additional way finding signage to improve circulation and promote destinations. POLICY 3B-6: Implement or support projects that will enhance bicycle access, including the designation of bicycle lanes, the provision of bicycle facilities, the location of racks at convenient locations, and bicycle share programs. POLICY 3B-7: increase the inventory of parking spaces and facilities available near A1A through the implementation, facilitation or support of parking improvements, the use of existing private parking lots after hours, parking shuttles, valet operations, and other projects, programs and strategies, as appropriate (i.e. parking system counts, electric charging stations) POLICY 3B-8: In the development of parking garages in the beach district, encourage innovative architecture, design and other technologies that will enhance the built environment, promote mixed use functions, and otherwise assist in the achievement of redevelopment goals. POLICY 3B-9: Maximize shared use of the ROW along SR A1A for loading zones, valet driveways and other related uses. POLICY 3B-10: Maintain, improve and expand the Trolley system. POLICY 3B-11: Create a mobility and parking map to distinguish and enhance visitor experiences with alternative mobility options.
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POLICY 3B-12: Continue the revitalization of A1A by providing for greater access to marinas/water taxis, commercial and residential development and redevelopment, an Intracoastal linear park and roadway beautification. POLICY 3B-13: Provide for and maximize pedestrian, bicycle, shuttle linkages to centralized parking. POLICY 3B-14: Promote Main Street Hollywood Beach SR A1A Traffic Calming and Improved Safety through the adoption of Complete Streets design guidelines. POLICY 3B-15: Coordinate with the City, FDOT, and the Broward MPO to capitalize on the Margaritaville public/private partnership investment for establishing Johnson Street as a Regional Transportation Hub.
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GOAL
4
ECONOMIC VITALITY A thriving local economy that capitalizes upon the Beach’s unique assets and status as a worldrenowned tourist destination.
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OBJECTIVE
4A
DEVELOPMENT AND REDEVELOPMENT Strengthen the Beach District by concentrating development, promoting mixed use development, increasing densities and intensities at appropriate locations, and other strategies.
POLICY 4A-1: Review existing zoning, FAR and view corridor requirements within the beach district to foster redevelopment goals. POLICY 4A-2: Encourage redevelopment activity on the west side of SR A1A that preserves and protects the natural resource of the intracoastal waterway. POLICY 4A-1: Encourage the City to review the maximum allowed densities and intensities at appropriate locations in order to foster and sustain an urban environment and redevelopment goals. POLICY 4A-2: Encourage the City to promote infill development by eliminating on-site parking requirements for small lots. POLICY 4A-3: Encourage the rehabilitation of historic buildings and resources. POLICY 4A-4: Coordinate with the City to promote the adaptive reuse and allowance of flexible uses in historic properties. POLICY 4A-5: Promote infill development and redevelopment on vacant and/or underutilized properties. POLICY 4A-6: Facilitate land assembly and other activities necessary for the development and implementation of catalytic redevelopment projects. POLICY 4A-7: Implement or facilitate the development and redevelopment of publicly owned properties.
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OBJECTIVE
4B
POLICY 4B-1: Continue to promote outdoor uses on the beach, Broadwalk and SR A1A POLICY 4B-2: Encourage vibrant commercial and retail activity that will generate pedestrian
ECONOMIC VITALITY
activity and increase economic vitality and diversity.
Maintain Hollywood Beach as an economic engine that provides for a diversity of uses and attractions,
POLICY 4B-4: Implement strategies to attract a variety of new lodgings by promoting unique bed and breakfasts and hotels that are compatible with the area’s scale and historic character.
and is a center for employment. POLICY 4B-5: Provide for and encourage a range of restaurants, and appropriate nightlife, to promote activities leading to a more vibrant community. POLICY 4B-6: Coordinate with property owners to reduce the number and/or mitigate the impact of vacant storefronts in retail areas. POLICY 4B-7: Implement or support programs to improve and enhance retail storefronts. Encourage retail development to promote economic vitality along SR A1A. POLICY 4B-8: Coordinate with the Greater Hollywood Chamber and other organizations of commerce to promote and market business and economic development
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OBJECTIVE
4C
INTERAGENCY COORDINATION
POLICY 4C-4: Coordinate with the Greater Hollywood Chamber of Commerce and other organizations to promote and market business and economic development directly related to Hollywood Beach, while providing the organization funding proportionate to its efforts. POLICY 4C-5: Coordinate with the Hollywood Office of Tourism to promote and market tourism directly related to Hollywood Beach, while providing funding proportionate to its efforts. POLICY 4C-6: Continue to coordinate with the City’s Design and Construction Management Department for operating support rendered on Beach District related capital improvements.
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Section III Capital Improvement Projects Marine Turtle Lighting Ordinance Yr: 2015 – 2016 Cost: $1M
Phase III Streetscape Yr: 2015 – 2018 Design Construction Cost: $18M
Nebraska/Nevada St. Parking Garage Yr. 2015 – 2016: Design Construction Cost: $7M
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Phase IV Streetscape Yr. Design Construction Cost $20M
A1A Lane Reconfiguration and Linear Park Yr. Design Construction Cost $14M
Beach Renourishment Yr. Design Construction Cost $2M
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Broadwalk-Seal/LED Solar Pavers/Luminescent Paint Yr. Design Construction Cost $500K
Sage
Life Guard Towers
Dune Fencing Yr. Design Construction Cost $150k
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