SERVICE BULLETIN
clubs wawa clubs The Voice of the Club Community Monthly Newsletter Issue 2, February 2015
Get ready for the 2015
Clubs WA State Council Members Tom Helm and Ray Maclean.
IN THIS EDITION
News in Brief
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Change in Staff
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Women in Sports
07
Perfecting the media release
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February 2015
Clubs WA Service Bulletin
Staff
Soussesvlei, Namibia
CHIEF EXECUTIVE OFFICER Karen Giles OPERATIONS MANAGER Bob Shanks training@clubswa.com.au ADMINISTRATION MANAGER Linda Soerianto exec@clubswa.com.au ACCOUNTS ADMINISTRATOR Michelle Hall admin@clubswa.com.au MARKETING & EVENTS COORDINATOR Ashleigh Willer marketing@clubswa.com.au MARKETING & EVENTS OFFICER Holly Hazel marketing@clubswa.com.au
/////////////////////////////////////////// For more information on anything printed in this issue of the Service Bulletin, please call 1300 640 616. Facebook/ClubsWA Twitter/ClubsWA Facebook/HospAllianceTraining Twitter/HATraining For more great tips and stories visit www.clubswa.com.au
2014 was a rather exciting year for me as I organised my second Clubs WA Awards night which was one of our most successful thus far! Shortly after the awards night, I left Clubs WA to join my partner in Namibia for 6 months.
This last 6 months has taught me to embrace change, to accept my fears and not to let them prohibit me from trying new things. Life is one big adventure and we need to ensure that we are constantly challenging ourselves and trying something different, personally and professionally.
The second our plane landed on the tarmac, I was in awe of Namibia, its people and its diversity. We traveled extensively every weekend, we hiked every mountain, camped at over 15 different campsites, and made really great friends! The culture was embracing and the adventure became addictive. I have now returned to my role at Clubs WA as the Marketing and
In 2015, Clubs WA will rise to the challenge to bring you new events, new communication avenues and new industry related activities. So I encourage you all to try something new in 2015, meet with your local member, give social media a go, or nominate your Club for the 2015 Clubs WA Awards night? The team at Clubs WA are always here to provide you and your club with the support and tools to get you to the next level. Call us today on 1300 640 616 to see how we can help you! - Ashleigh Willer
~ The Voice of the Club Community
CLUBS WA PRESIDENT Wally Maker
METRO COMMITTEE MEMBER Don Bartlem
METRO COMMITTEE MEMBER Geof Irvin
REGIONAL VICE PRESIDENT Greg Hadlow
REGIONAL COMMITTEE MEMBER Stan Sherry
REGIONAL COMMITTEE MEMBER Max McDonald
METRO VICE PRESIDENT Keith Bransby
METRO COMMITTEE MEMBER Chris Richardson
METRO COMMITTEE MEMBER Ray Mansfield
TREASURER Tom Helm
REGIONAL COMMITTEE MEMBER Ray Maclean
REGIONAL COMMITTEE MEMBER Leone Bolto
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Clubs WA Service Bulletin
Events Coordinator, and I have to say, I am so excited for all our projects that lie ahead.
Before we left I was apprehensive and nervous as to what to expect in a country I had never been to before. I was nervous about making friends, keeping myself busy, the culture and the adventure elements this country would introduce me to.
TRAINING ADMINISTRATOR Laura Famlonga info@clubswa.com.au
State Council
A MESSAGE FROM OUR MARKETING & EVENTS COORDINATOR
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Please address emails for State Councillors to exec@clubswa.com.au
News in Brief Grants for Women’s Projects Western Australia’s community organisations and local governments are invited to apply for up to $5,000 for projects supporting women’s economic independence and leadership. Women’s Interests Minister Liza Harvey said funding was available under Grants for Women for WA-based projects.
Create safe communities and fundraise for your club If you’re looking for ways to fundraise for your community group, school or sporting club do it the easy way with St John Ambulance first aid kits. Choose from three of their most popular first aid kits, complete your fundraising order form, and return to your fundraising organiser by the due date. St John will then return all first aid kits ordered to the school or club to be distributed.
Previous grant recipients include the Shire of Kulin’s leadership retreat at Camp Kulin, held over three Visit www.stjohnambulance.com.au for information. days which enabled women to develop leadership, communication and group skills and build self- Softball WA team takes out championship Congratulations to the Softball WA Under 17 girls confidence. team who won their first game at this year’s Softball The State Government is delivering a number of Nationals. They defeated Tasmania 9 - 5. initiatives to improve the status of women in WA. This includes the Being Board Ready Guide encouraging Club industry’s inaugural annual event is here soon women into leadership roles, scholarships for women Nominations for the 2015 Club Awards for Excellence to participate in mentoring and entrepreneurial will open in early February, with the Clubs in the development programs and increased support to Community and Best Function Facility categories set to be hot favourites. Women in Technology WA.
Last year’s event saw a record-attendance with more than 450 club delegates, industry supporters and Visit www.dlgc.wa.gov.au for more information. Government representives frocking up. The 2015 event will be held at the prestigous Crown Perth on National Stronger Regiond Fund The National Stronger Regions Fund is a programme Saturday June 13. that will provide funding of $1 billion over 5-years to fund priority infrastructure in regional Save the date for this growing event and reserve your communities including the Perth metropolitan area. tickets today. Local government and incorporated not-for-profit organisations are eligible to apply and the funding Call 1300 640 616 for more information or email is for capital projects which involve construction of Ashleigh Willer at marketing@clubswa.com.au new infrastructure, or the upgrade, extension or enhancement of existing infrastructure. Grants are between $20,000 and $10 million. Round Two will open for applications on 1 May 2015. Visit the News Section on the Clubs WA website Workshops will be held in January to provide more information and subscribe to the weeky E-News for regular updates. information about the fund.
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Community Partners
Clubs WA Service Bulletin
Applications close at 4pm on Thursday, March 12, 2015
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Thank you & good bye It has been an amazing past 8-months working with Clubs WA as the Marketing and Events Officer and it has been equally amazing working within this diverse club industry. Never have I come across an industry that is so passionate, so committed and yet can be so diverse. It has been rewarding and challenging using all of the theory I have learnt through my studies to help develop and expand Clubs WA’s communication with its valued members, industry representatives and supporters. Over the past few months, new Chief Executive Officer Karen Giles and myself have identified opportunities for development within Clubs WA and the club industry as a whole, which will aim to create awareness of clubs both at a membership level and at a Government level. One of the most exciting developments I saw was the introduction of club-focused training workshops and online course books. The Clubs WA Team worked tirelessly to launch the Good Governance training workshop at the October Annual General Meeting.
The training workshops received positive feedback and have put us on the path to develop even more workshops for all levels of clubs management and staff. Clubs WA will be rolling these out across the state over the next year. While my role as Clubs WA’s Marketing and Events Officer has finished, I enjoy working in the industry too much to leave completely. Based on feedback from clubs, Karen and myself are to developing a social media course to help clubs understand social media pages like Facebook and Twitter and how they can benefit your club. The course will look at how social media would be useful for your club and how to best use it to your advantage. I am excited to develop this social media course for you, especially because it means I can keep working within the club industry. A huge thank you goes out to all of the clubs and industry representatives I have worked with over the past months – there has never been a dull moment. -Holly Hazel
Beat the heat with cool drinks this summer MAJORS GROUP MANAGEMENT
Sporting clubs might offer isotonic drinks to help athletes replace water, electrolytes and energy after training or competition. Clubs that are fully licenced can also experiment alcoholic cocktails, while those that host mainly families with kids, might want to recommend natural fruit juice, a healthy and nourishing choice.
The Cold dispenser is exclusively distributed by Majors Group, official importer of Sencotel machines and many other Italian brands world-wide leaders in the production of ice-cream and frozen yogurt equipment and ingredients. If you would like more information about catering solutions for your business, please contact Majors Group on 1800 625 677 or by emailing info@majorsgroup.com.au. Majors Group is also on Facebook, Twitter and LinkedIn.
Clubs WA Service Bulletin
The machine also features a special spigot for serving thick natural fruit juices, high in pulp content. This is a great solution for Clubs that can now offer every day different fresh drinks to patrons, adults and kids, who will be happy to taste new drinks and stay cool, at the same time.
Since the Sencotel Cold Drink comes in different sizes, it is also possible to have more than one dispenser in order to differentiate the offer. Available in three versions (12 / 20 / 25 litre capacity), the Cold Dispenser features removable polycarbonate bowls for easy cleaning. Beverages are stirred by means of a rotating paddle in order to avoid the formation of deposits.
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Hot summer days call for refreshing drinks. A drink dispenser is a great solution for when the demand for cool drinks increases. The new Sencotel Cold Drink dispenser has been designed to refrigerate and dispense all kinds of beverage: cocktails, iced teas, lemonades, iced coffee and much more.
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Clubs WA Service Bulletin
Women in sports clubs Due to the geographical location or what activities are offered, specific clubs might face significant challenges in attracting different segments of the community including age, gender or skill-level. Attracting and retaining women in clubs is an issue that some clubs struggle with, however there are ways to help overcome these issues. The most common motivations for women to participate in sport are fitness and fun, rather than competition or skill, according to the Women’s Sport and Fitness Foundation (WSFF). Generally, women want to join clubs that are open and welcoming, and that cater for a range of abilities and offer flexibility. Clubs have an important role in creating talent pathways and growing women’s participation in sport.
Current club members perceive their club as a place of many benefits including the opportunity to take up a favourite sport and the opportunity to improve and achieve goals. Flexibility | Both female members and non-members commonly mention the ‘rigidity’ of sports clubs. In an ideal world, women say their sports club would be more flexible and have more of an informal environment. Your club could try promoting an ethos of fitting around your member’s lives rather than demanding that women fit into a rigid club culture. Clubs could also trial an occasional ‘drop-in session’ where women could pop in and out at times that suited them. Flexibility is also associated with variety. Women commonly mention the appeal of variety, and say it would be appealing if clubs offered sessions accommodating varying abilities and levels. Your club could offer activities that could be made harder or easier depending on the ability of individuals. Formality | An ideal sports club would possess characteristics of both formal and informal elements. Clubs should be flexible, friendly, relaxed and pressure-free (informal charactersitics). However it should also be reliable and professional where activities run on schedule and there is clear leadership.
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Skill level | One reason identified by the WSFF for women not joining a club was that they felt sports clubs were for people with more skill, ability and commitment than themselves. As a result, some women felt alienated. Try promoting your club as a The ideal club for women would include: place for all abilities and offer different levels from • Like-minded and friendly women beginners to advanced. • Flexible commitments • Different payment options WSFF’s research shows there is a perception that • Session flexibility and drop-in sessions sports clubs are dominated by men, and the statistics • Organised groups show that this perception is created more by people • Variety who are not members of a club than by those who • Qualified coaches and leaders are actually members.
Clubs WA Service Bulletin
Sports and social clubs play an integral role in reaching out to new and current members, as well as engaging the local community. Being a part of a club provides members with the opportunity to participate in social and competitive sports and to stay mentally and physically healthy.
Information taken from Women Sport and Fitness Foundation (WSFF) Fact Files :www.wsff.org.uk
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We also produce A3 placemats. There are several varieties in our range including standard placemats at 45c each, including a pack of 8 crayon colours (4 double ended crayons). Our overprint placemats are 69c each (also including crayon packs) where we can overprint your establishments logo and or message and or children’s menu all in colour on each placemat. Our printing process will not allow the overprint message to run if a child spills his or her drink on the placemat. Overprint placemats can be supplied in 1 day. We will automatically open an account for all new customers and courier their order to them immediately. Visit our web site www.smartybags.com.au. You can also contact us at sales@smartybags.com. au. To talk to us call Neil Palmer on 0414 859 910
Clubs WA Service Bulletin
Smartybags produce children’s activity bags aimed at children aged 2 - 12 years. Smartybags are designed to keep children happy and entertained whilst mums and dads are at your establishment. This results in mums and dads staying longer, having a more enjoyable time and spending more money.
We also offer personalised Smartybags. There are 2 options available. We can take our Smartybags logo off the front of any one of our designs and insert your logo in its place at NO EXTRA COST on quantities of 5,000 or more. We can also offer a brand new design based on your specifications. Prices depend on the quantity ordered. The only additional cost would be freight.
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How to perfect the media release Answer the five W questions What was the event or issue? Where did it happen? Who did it happen to? When did it happen? Why did it happen? Make it conversational – how would you explain the story to a friend? Tips for getting your media story heard • Get to know the media • Find out which is your local newspaper • Get to know the journalists who cover the sport and human-interest stories • Read the paper and see what stories they like talking about • Check their deadlines and requirements • Make your story appealing to the journalist and also the people who would be reading the paper by finding an angle that will attract attention. For example you might have six sets of twins as members of your club, or maybe your club just celebrated a birthday milestone. Presentation • Must be on a letterhead • Identify it as a media release on the top left • Date it top right • Use a catchy headline • Use one side of the paper only and keep to one page where possible • Check for spelling and typos • Typed not handwritten Information • Who, what, when, why, where and how? • Use short paragraphs, clear sentences and use the KISS principle (keep it simple stupid!) • Make your first paragraph short and punchy. It is the story in a nutshell • Provide news angles (ie focus on what is news –
• • • •
check your local paper for ideas) Use present tense and active language Include important facts and statistics but don’t overload Use quotes to support your story Have someone proof your story
Contacts • Provide a contact telephone, mobile, fax and email for more information • Make sure the contact person is available and returns calls promptly The Media • Identify the media you are targeting • Take time to find out how they prefer to receive information (email/phone/fax) and what their deadlines are • Don’t be pushy, instead willingly provide information and be prepared to assist the journalist in their pursuit of a story • Follow up your release with a short phone call or email: “Just wanted to ensure you received our release and let you know we are available to help you in anyway possible” • Develop a relationship with the journalists you regularly deal with • Offer to send it JPEG photos after your event If you would like to recognise a local journalist or media outlet for publishing a great story on your club, you can nominate them for the Club Media Story of the Year Award. Nominations for the 2015 Awards for Excellence open in early February.
Media Release Template Logo
(Your Club Name) *You can print on your club letterhead or design your own template
PRESS RELEASE NUMBER OF PAGES: ONE
(INSERT DATE)
HEADING: AT LEAST TWO CLUB STORIES ARE PRINTED IN EVERY ISSUE OF STATE &
COMMUNITY NEWSPAPERS
LEAD PARAGRAPH: The lead paragraph (first sentence) of every media release and story is the most important and should broadly answer the most important of the who, what, where, when, why questions. It should be short and punchy and normally no more than 30 words long. The main avenue to raise a club’s profile within the local community is by working with local and State media. Regular publicity of your club through newspapers, radio and television will help develop and maintain a strong reputation with new and prospective members. Publicity through the media can provide many benefits for sport and social clubs including raising awareness of events and activities, attracting sponsors, increasing and retaining members and recruiting volunteers. Sport, social and recreation clubs have many opportunities to publicise events and activities that would interest the media and the wider community. Community newspapers print many human-interest stories and if you look at Perth newspapers over the past month, there are normally at least two articles on grass-roots clubs in each issue. Clubs WA Marketing and Events Officer Holly Hazel says there are many human-interest and issue-based stories you could target your local paper with including a grant or funding success, competition winners, club or volunteer anniversaries or events. “Also referred to as a press release, media releases are the standard way of sharing stories with the media,” Ms Hazel said. “Journalists and newsrooms receive hundreds of media releases each day so before contacting the media with a story you need to think about how you can make your information readable and interesting – find an angle that is going to attract attention and is going to make people want to read keep reading.” The story should broadly answer at least three of the W questions in the first sentence. The first sentence is referred to as the ‘lead paragraph’ and is the most important sentence of the story. Readers and journalists make decisions very quickly about whether they will read a story or not and if your lead paragraph is interesting and punchy people are more likely to read it. Facts should be discussed in order of importance – if an editor needs to shorten your story to make it fit in the newspaper, they will start cutting from the bottom of the page. Once you have broadly answered the most important questions in the first sentence, you can then expand on your story in the second and third paragraphs.
Notes to Editor: • Please find attached a fact sheet with general information about the club • The (xxxxx) Club was founded in 1957 • You can also find more information on the clubs website
Copy Clubs WA in your email to the editor
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For further information call Marketing and Events Coordinator Ashleigh Willer on 1300 640 616 or by emailing marketing@clubswa.com.au
Clubs WA Service Bulletin
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Business Directory Finance & Strategic Management
Training Specialists
Liquid Mix Ph: 0447 447 517 www.orders.liquidmixwa.com.au
Bendigo Bank Ph: (08) 9213 5100 www.bendigobank.com.au
Hospitality Alliance Training Ph: (08) 9417 7149 www.hospitalityalliancetraining.edu.au
Lion Ph: (08) 9350 0407 www.lionco.com
Banktech Ph: 0478 333 297 www.banktech.com.au
ATI-Mirage Ph: (08) 9218 9059 www.ati-mirage.com.au
McWilliam’s Wines Group Ph: 0400 723 338 www.mcwilliams.com.au
Clubs Plus Superannuation Ph: (02) 9376 9422 www.clubplussuper.com.au
Study Group Ph: (02) 8263 1814 www.careerpartnerships.edu.au
Coca Cola Amatil Ph: (08) 9449 1395 www.ccamatil.com.au
Hospitality & Venue Specialists
Marketing & Promotions
Hisconfe Ph: (08) 9388 3400 www.hisconfe.com.au
Zoo Business Media Ph: 1300 139 913 www.zbm.com.au
Stoddart Manufacturing Ph: (08) 9414 1343 www.stoddart.com.au
WA Flags & Banners Ph: (08) 9467 4646 www.waflags.com.au
Gaming Specialists
Fox Sports Venues Ph: 1300 301 415 www.foxsports.com.au
PickStar Ph: 1300 657 601 www.pickstar.com.au
TAB Ph: 13 23 68 www.tabtouch.com.au
Stanlee Ph: 0420 216 116 www.stanlee.com.au
Smarty Bags Ph: 0414 859 910 www.smartybags.com.au
Mal Atwell Billiards and Bingo Ph: (08) 9354 9150 www.malatwell.com.au
Chair & Table Warehouse Ph: (08) 9228 4722 www.thechairandtablewarehouse.com.au
Music & Licensing
Legal Partner
21st Century Business Equipment Ph: (08) 9321 8902 www.21stcenturybusiness.com.au
Pernod Ricard Australia Ph: (08) 9472 2805 www.pernod-ricard-australia.com
Lavan Legal Ph: (08) 9288 6001 www.lavanlegal.com.au Technology Partner Total IT Group Ph: (08) 6555 1855 www.totalit.com.au Accomodation
Clubs WA Service Bulletin
Crown Perth Ph: (08) 9362 7777 www.crownperth.com.au
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Email marketing@clubswa.com.au to find out how.
Liquor Specialists
Carlton & United Breweries Ph: 132 337 www.cub.com.au
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Want to be listed here?
Is your business listed here?
PPCA Ph: (02) 8569 1111 www.ppca.com.au Food
Jaymak Equipment Hygiene Services Ph: 08 9354 8125 www.jaymak.com
Majors Group Ph: 0478 755 992 www.majorsgroup.com.au
Gas & Energy
Health & Safety
Trans Tasman Energy Group Ph: 1300 118 834 www.tteg.com.au
St John Event Health Services Ph: (08) 9334 1311 www.stjohnambulance.com.au
Insurance
Transport & Vehicle Services
Arthur J. Gallagher Ph: (08) 6250 8300 www.ajg.com.au
Easifleet Ph: 1300 266 828 www.easifleet.com.au
If you can’t see it, neither can hundreds of potential customers. Get listed in both Clubs WA Service Bulletins - magazine and online. Contact Ashleigh Willer today to find out how: (08) 9417 7149 or marketing@clubswa.com.au
Make sure to mention Clubs WA to receive great deals and discounts from suppliers.
For more information visit: www.clubswa.com.au/members
People on the Move
Do you have a job opening?
Email marketing@clubswa.com.au to advertise.
The following is a list of career opportunities available across Western Australia’s vibrant club industry. If you have a position open within your club, or you would like to publicly welcome a new employee to your team, please send details to marketing@clubswa.com.au
Job Openings Perth Region
Golf Operations Assistant www.seek.com.au Cottesloe Golf Club
Duty Manager (Food and Beverage) www.seek.com.au East Fremantle Football Club
Bookkeeper/Accounts Officer www.seek.com.au Cottesloe Golf Club
Sail Training Coordinator www.seek.com.au Perth Flying Squadron Yacht Club
Yardsman www.seek.com.au Swan Yacht Club
Outlet Manager www.seek.com.au Royal Perth Yacht Club
Trainee Administration Assistant www.seek.com.au Mount Lawley Golf Club
Club/Bar Duty Manager www.seek.com.au
Mandurah Offshore Fishing & Sailing Club
Sales, Functions and Events www.seek.com.au The Cruising Yacht Club
Functions Coordinator www.seek.com.au Koombana Bay Sailing Club
Bar Staff www.gumtree.com.au Lawn Bowling Club (Duncraig)
Demi Chef de Partie www.seek.com.au The Weld Club
Canteen Manager www.gumtree.com.au Winnacott Kats Junior Football Club
Greenkeeper Tradesperson Grade 2 www.seek.com.au Lake Karrinyup Country Club
Rugby Union Coaches and Players www.gumtree.com.au Palmyra Rugby Union Club
Kimberley Region Duty Manager www.gumtree.com.au Kununurra Country Club Resort South West Region Canteen Manager www.gumtree.com.au Busselton Soccer Club Bar Manager www.gumtree.com.au Busselton Soccer Club Coaches www.gumtree.com.au Busselton Soccer Club Social & Fundraising Events www.gumtree.com.au Busselton Soccer Club
Senior Functions/Events Coordinator www.seek.com.au Lake Karrinyup Country Club
Visit www.hospitalityalliancetraining.edu.au
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Club Governance and Management courses are now available through Clubs WA’s training portral Hospitality Alliance Training.
Clubs WA Service Bulletin
Choose Western Australia’s vibrant club industry as your next career path.
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Clubs WA
clubs wa
Thank you for your continued support over the years Platinum Partners
Legal Partner
Gold Partners
Technology Partner
Silver Partners
Bronze Partners
Industry Supporters
PO Box 5101 South Lake WA 6164 • 2/12 Hammond Road Cockburn Central WA 6164 Email: info@clubswa.com.au • Telephone: 1300 640 616 • Facsimile: 1300 503 907 • Website: www.clubswa.com.au