MARKETING
and
PROMOTION
Presented by: Music Specialist and CM3 Media Group, Inc.
SPEAKER Executive, Educator, Writer. THE MUSIC SPECIALIST for a period of over ten years was co-owner of Joeyboy Records, J.R. Records, On Top Records, American Faith Records, Joeyboy Publishing BMI, Beam of Light Publishing ASCAP, To Soon To Tell Publishing SESAC, and Bazooka Film works. Allen consults new and existing entertainment businesses, increasing their revenue streams while making them technically astute. With over four decades of progressive experience in all aspects of music product development, licensing, sales, promotion and distribution for national and international markets, he has worked with labels including Ariola, Arista, Capital, EMI America, Fantasy, Island, K-Tel, Mercury, Sony, Stax and Warner Bros. Records.
Allen Johnston MUSIC SPECIALIST
As an Industry Consultant, he provides business operations back office services for many music industry clients. Independent labels and publishers rely upon his expertise in the areas of publishing administration, licensing, royalty recovery, business affairs, label operation, business administration and the digital marketplace. Mr. Johnston is an accomplished speaker and has lectured for numerous international conferences in Africa, China, and the UK. Within the United States he has recently been a featured lecturer on publishing, royalty matters and international where he has written several position papers for the American Bar Association. MUSIC SPECIALIST is one of the oldest music information websites in existence. (asha.com).
What the Music Specialist Does Records Labels / Publishing The Music Specialist develops Record Labels, structures and creates Publishing houses plus we have total knowledge of contracts and contract negotiations. The Music Specialist has proficiency of record label operations software. The Music Specialists knowledge runs the gamut from Accounting packages, Distribution packages, Sales and Inventory Control, Accounts receivable and Accounts payable. Marketing / Promotion The Music Specialist marketing strategies are one of the most comprehensive in the field. We cover Online & offline promotions, radio stations, nightclubs, retail outlets, chain stores, one-stops, distributors, street level promotion, blogs, social networking and Internet radio. Licensing / Royalty Collection
collection for your products. these royalties. If the commercially released SalesI now have a distributor deal with IODA recording a performer performs on was made that now allows me to place albums within in a qualifying country or the performer was a major digital distribution companies citizen or resident of a qualifying country at worldwide.I am currently creating marketing the time of the recording, the performer will campaigns for iTunes, Amazon, Napster, Nokia, qualify for royalties from broadcast plays of Verizon, Walmart, K Mart and 103 other online the recorded performance. distributors. A qualifying country is a member state of the Sales European Union or a designated country. A designated country is one that has been The Music Specialists sales knowledge and designated by the UK government as enjoying expertise is comprehensive enough for reciprocal protection under UK law, by virtue whatever your physical or digital needs are. of the rights performers receive in that Artist RepresentationWe can represent your country.) artist to our extensive network of Managers, Producers, Lawyers, Accountants, Promoters, For the avoidance of doubt this type of royalty Studios, Record Companies. We have is separate to recording and writer royalties. someone for every facet of the Music Industry. We can create and implement any type of Internet presence to your specifications. Qualifying for Phonographic Performance Royalties
We can create International Marketing, sub- There are certain qualifying requirements that publishing, International licensing and royalty performers need to meet in order to qualify for
Who is Allen Johnston The Music Specialist? •More than three decades of progressive experience in all aspects of music product development, licensing, sales, promotion and distribution for national and international markets. CLE (Continuing Legal Education) Speaker Florida, Georgia & Tennessee Bar Associations ( 2001-2012) •Record Executive of the Year - Florida Recording Entertainment Consul (FREC) (2005) •Record Executive of the Year – Georgia Secretary of State (2004) •The MIC Conference First Record Executive of the Year Award (2003) •2 Certificates of Appreciation Diaspora Arts Coalition (2002) •8 Certificates of Appreciation OIC DADE County (2002) •12 Dade County - Certificates of Appreciation •Educator of the Year Award – Negro Business Women of Dade County (2001) •Reader’s Digest “Look Smart” Editor’s Choice Award •The JACK.THE.RAPPERS. Superior Achievement in Black Music Award (1996)
Recent Public Appearances/Publications September 2014 - Americana Music Association Conference- Nashville, Tenn. Presenter - 3 CLE Seminars August 2013 - Jus` Blues Music Foundation Tunica, Ms. Co-Director May 2014 - Urban Network Conference - San Diego, California - Moderator February 2014 - Midem Music Conference – Cannes, France September 2013 - Americana Music Association Conference – Nashville, Tenn. Presenter – CLE Seminar August 2013 - Jus`Blues Music Foundation Memphis, Tenn - Co-Director June 2013 - Black Music Month (SESAC) Atlanta Georgia - Organizer April 2013 - Sounds Of The Xity - Beijing, China - Presenter - Festival Panel January 2013 - Entertainment Industry Connection - Atlanta, Georgia Director October 2012 - Speed Networking - Atlanta, Georgia Presenter September 2012 - Moshito Conference Johannesburg South Africa August 2012 – Peachtree Village International Film Festival – Atlanta, Georgia Presenter – Sync Lic Panel August 2012 – International Soul Music
Summit Conference – Atlanta, Georgia Presenter – Speed Networking Panel August 2012 - Jus Blues Music Foundation’s Technology Conference – San Francisco Presenter – Moderator Seminar April 2012 - Southeast Urban Music Conference - Charlotte, NC - Co-Director September 2011 - Americana Music Association Conference – Nashville, Tenn. Presenter – CLE Seminar August 2011 – Peachtree Village International Film Festival – Atlanta, Georgia Presenter – Sync Lic Panel August 2011 – International Soul Music Summit Conference – Atlanta, Georgia Presenter – Speed Networking Panel June 2011 - Southeast Urban Music Conference - Atlanta Georgia - Co-Director January 2011 - Midem Music Conference – Cannes, France November 2010 - Miami Music Fest / Urban Network Conference - Miami Florida Moderator 2 panels September 2010 - Americana Music Association Conference – Nashville, Tenn. Presenter – CLE Seminar September 2010 - International Soul Music Summit - Atlanta Presenter - Workshop
Organizer August 2010 - International DJ Trade Association Conference - Atlanta Presenter Moderator Panel February 2009 - Jus Blues Music Foundation’s Technology Conference – San Francisco Presenter – Moderator Seminar January 2009 - Midem Music Conference – Cannes, France August 2008 – Americana Music Association Conference – Nashville, Tenn. Presenter – CLE Seminar August 2008 – Jus Blues Music Foundation’s Technology Conference – Memphis Tenn. Presenter – Moderator Seminar August 2008 – International Soul Music Summit Conference – Atlanta, Georgia Presenter – Indy Label Panel
SPEAKER CEO and National Director of Global Soul Marketing
Anta has extensive experience in marketing, brand marketing, public relations, publishing, licensing and the music industry as a whole. She has been an educator for over 20yrs, working in all aspects of the entertainment industry. As the 2nd part of a two-man duo, Anita along with her husband Chris Pringle, a Music Executive in Marketing for over 30 years, also spend tremendous amounts of their time educating artist and others about the correct way to market what was once called Urban Music and is now known as Global Soul. She herself, has over 24 years of specialized marketing experience. Having consulted and work with artist such a Mary J. Blige, Ruben Studdard, Steven Russell (Troop), Big Daddy Kane, Howard Hewett, Mary Wilson and many more. She has worked with industry history such as Jive Records,
Anita Wilson-Pringle CM3 Media Group, Inc.
Sony, Interscope, Def Jam, Cold Chillin Records and has been directly employed as National Director for Rap and Street Promotions. Sony, Interscope, Def Jam, Cold Chillin Records and has been directly employed as National Director for Rap and Street Promotions. She has worked on College Radio, Mix show and National Radio media outlets. Managed strategic marketing of artist and the product using National Street Teams, Promotional Tours, Video Promotions, Scheduling and Product Placement, all centered around the Urban Genre. Anita has created urban marketing plans and executed strategies to drive traffic to client and or clients project via urban sales. She is now CEO of CM3 Media group, Inc. a Marketing, Media and Artist Services firm specializing in Global Soul. (www.cm3mediagroup.com)
MARKETING GLOBAL SOUL What is GLOBAL SOUL
Marketing
Global Soul music is any music with African origins. By getting rid of the word “Urban�, which most people associate with poor, black and inner city and incorporating the use of GLOBAL SOUL, it envelopes EVERYONE.
1.
Identify GLOBAL SOUL music globally
1.
2.
Devise a system that shows the current state of this product
Identify the root market and fans of GLOBAL SOUL
2.
3.
Identify the opportunities for usage
Learn how to identify the forms of media that will best promote the product
4.
Identify the sales and streaming opportunities
3.
Learn how to package product and present it in a manner that will keep the consumer engaged
5.
Clearly show multi-country performance, marketing and revenue opportunities
4.
Learn how to utilize resources as to get product noticed in market
5.
Learn how to devise and take action of planned budgeting and project management
R&B, Hip-hop, Gospel, Funk, Zydeco, Blues, Jazz, House, Reggae, Neo Soul and many more fall into this category. Global Soul encompasses them all and gives the artist the outlet to excel and explore different types of music all while staying in same genre. In short, Global Soul has no color. The soul is where the music starts and Global Soul keeps it there.
Promotions
SPEAKER Renneth ‘Denga’ Tshisikule Director Independent Music Exporters of South Africa “…it’s not just about the big ideas, it’s about relentless drive to make ideas happen.”
She is one of South African music industry game challengers, with results driven personality that is fueled by making dreams come true for independent musicians with a nag to be a cut above equals. Guided by her sound knowledge of the music industry and experience of what it takes for South African unsigned and independent musicians to make it in the world of international export markets. When the media keeps splashing news about the lack of women in power within the music industry, the rose that proved to be far sharper than thons took a lead, meet Renneth ‘Denga’ Tshisikule, the founder of non-profit organization Independent Music Exporters South Africa (IMEXSA), her inspiring success story has paved ways for artists such as the multiple awards winners Beaternburg, Siphokazi, Moonchild, Dr. Bone, Miza, Lindiwe Maxolo, Jessica Mbongeni, Monotone, Max Hoba and Madhouse to showcase at international festivals.
IMEXSA is without a doubt at the forefront and on the rise towards changing perceptions of what it takes to be an export ready independent musician from South Africa shores to global audience. Her influence and the company’s growth has attracted international music markets representatives and secured performance slots from MIDEM (France), Primavera Pro (Spain), CMJ (New York), Africa Festival (Germany), SXSW (Austin, Texas), and the U & I International Music Expo (Atlanta, George).
SPEAKER Karen Marie Mason After years as a successful record company executive I wanted more. I wanted to make an even bigger impact in the arts, I wanted a family, I wanted more creative collaborations, I wanted more involvement in the community. Social good was on my mind. I wanted change. I was already well known as a branding expert creating marketing plans for Mary J Blige, Kris Kross, Ziggy Marley, Supercat, En Vogue, Gerald Levert, The Fugees, Busta Rhymes. During my tenures at Sony and Elektra, I cut my teeth with projects from Sade, Michael Jackson and Alexander O’Neal. I knew my shit. But I wanted more. So I began creating collaborative and innovative programs that combined my love for marketing and branding with my desire to do social good and bring about change. I wanted to create ongoing experiences that would have an impact and build relationships that would last. I wanted to be able to work with and manage artists and brands and design creative programs and collaborations that would allow both to shine.
CONTACT US
Allen Johnston
Music Specialist
aj@asha.com
404.734.5566
Anita Wilson-Pringle
CM3 Media Group
anita@cm3mediagroup.com
323.250.2666