November 7-9, 2014 B R I DG ING T HE G A P B E T WE E N T HE MU S I C A ND T HE B U S I NES S
CONFERENCE CONTENT • Creating a Music “Business”
• Brand Marketing
• Selecting a Legal Structure
• WHAT is Brand Marketing?
• Selecting your “Team”
• How to make you or your business a “Brand”
• Setting Goals and knowing your limitations
• Spending wisely to maximize ROI (Return On Investment)
• How Do I Get Paid? • Learning about PRO’s (Performing Rights Organizations) • Choosing the PRO that best fits your needs and how to get the most of it • Understanding “who” gets paid and “why”
• International Licensing and Distribution • What is it and how does it figure into your music business • How to get your music to the international markets • Understanding the difference in distribution arms • Selecting the distribution that is right for YOU
• Measuring the effectiveness of your Branding Strategy (Strategic Marketing)
• Media • How to effectively use Traditional Media • Social Media vs. Social Nonsense • How to create a Social Media campaign that will GROW your brand
• Media resources that will support your Brand • How to make money via Social Media (Facebook, Twitter, YouTube, etc.)
• Business Finance • How to fund your business
CONFERENCE OUTLINE Day One • Check In • Meet and Greet Reception w/LIVE Performance by Known Artist (TBA) Day Two • Breakfast (complimentary) • Welcome and Introductions (Main Ballroom) • Breakout Sessions with Panelist (15 to choose from) • Lunch (complimentary) Main Ballroom w/LIVE A&R Listening Session • Breakout Sessions with Panelist (15 to choose from) • Evening Break (Dinner on your own)
• LIVE Artist Showcase Day Three •
Breakfast (complimentary)
•
Breakout Sessions with Panelist (6 to choose from)
•
Wrap-Up (Main Ballroom)
THE PANELISTS
Allen Johnston Owner/Founder at The Music Specialist and International Licensing Expert and Consultant
Anita Pringle CFO/CMO at CM3 Media Group, Inc Chief Editor at WhoHollywood Magazine Social Media Branding and Marketing Consultant
Chris Pringle CEO of CM3 Media Group Inc. Brand Marketing Specialist and Co-Founder of West Coast Music Industry Honors
Theodore Taylor Tribal Marketing Chairperson at MOENOPALI SOCIETY, Inc. and Creator at Star Quality Entourage
Kevyn Nelson Author of “Corporate Credit Unleashed” Chief Editor of Blende Magazine and CEO of Midas Touch Worldwide Entertainment, Inc.
James Leach SESAC Vice President, Writer/Publisher Relation, West Coast Operations (Pending)
More Panelist To Be Announced (TBA)
Jubba Seytid TV One Sr. Director of Programming (Pending)
Jabari Ali BET Music Director
CONFERENCE OBJECTIVES
• Inform attendees on Music as a “Business” and supply the information to implement
Inform
Educate • Offer sessions that will help build a more educated artists or business owner
• Create relationships, music and networks that will work together
Create
SUPPORTERS
EVENT INFORMATION DATE:
November 7-9, 2014
WHERE:
Mobile, AL
LOCATION:
The Battle House Renaissance Mobile Hotel & Spa 26 North Royal Street Mobile, AL 36602
VENUE The Battle House Renaissance Mobile Hotel & Spa 26 North Royal Street Mobile, AL 36602
THE HOST CITY Mobile is the county seat of Mobile County, Alabama. The population within the city limits was 195,111. making it the third most populous city in the U.S. state of Alabama, the most populous in Mobile County, and the largest municipality on the Gulf Coast between New Orleans, Louisiana, and St. Petersburg, Florida.
Alabama's only saltwater port, Mobile is located at the head of the Mobile Bay and the north-central Gulf Coast. The Port of Mobile has always played a key role in the economic health of the city beginning with the city as a key trading center between the French and Native Americans down to its current role as the 12th-largest port in the United States. Mobile is the principal municipality of the Mobile Metropolitan Statistical Area, a region of 412,992 residents which is composed solely of Mobile County and is the third-largest metropolitan statistical area in the state. Mobile is the largest city in the Mobile-Daphne−Fairhope CSA, with a total population of 604,726, the second largest in the state. As of 2011, the population within a 60 mile radius of Mobile is 1,262,907.
MEDIA STRATEGY
Social Media • Promotion of event and Sponsors / Brand via Social Media Sites • Targeted promotion up to over 2,500 Bloggers – directly discussing Event • Internet Banner Ads
Traditional Media • Magazines and Print Media
• Television • Radio • Billboards / Posters / Transit Boards • Promotional Materials i.e. tshirts, hats, sun glasses etc.
MEDIA
TARGETED AUDIENCE Attendees
Who Will Be There? • Business Executives in Television, Film and Music
8% 28% Business Professionals
• Celebrities and Artists • Producers, Directors, Brand Managers • People seeking the knowledge to help grow their business • Tastemakers
Film / TV Artist / Producers / Writers
49%
Public
15%
TICKETS 3-Day Event Pass Access to all Panel Breakout Sessions, A&R Session, Artist Showcase (Food and Hotel NOT INCLUDED) And Hotel Parking
$199.00
1-Day Event Access to all Panel Breakout Sessions FOR DAY PURCHASED (Food and Hotel NOT INCLUDED)
$109.00
3-Day Event Pass + Hotel and Food Access to all Panel Breakout Sessions, A&R Session, Music Submission, Artist Showcase , One-on-One Mentoring Sessions, Hotel Room for (2) nights, Meals and Hotel Parking
$499.00
SPONSORSHIP PACKAGES
SPONSORSHIP PACKAGES
Bronze
INDIVIDUAL SPONSOR
$5,000
$1,500
Contributing Sponsor of Event
Mention in Media, Press Releases
Mention in Media, Press Releases
Placement of Promotional Items In Gift Bags & Give-a-ways
Banner Placement (One (1) Banner Provided by Sponsor) LOGO PLACEMENT ON STEP & REPEAT Radio Advertisement Placement of Promotional Items In Gift Bags & Give-a-ways 5 VIP Tickets VIP Gift Bag
Banner Placement (One (1) Banner Provided by Sponsor) - negotiable
STEP & REPEAT ONLY $700.00 2 Event TICKETS
2 VIP Tickets VIP Gift Bag
VIP GIFT BAGS $500 Placement of Product In Gift Bags – 500 Piece Minimum
CONTACT US SPONSORSHIP INQUIRIES CM3 Media Group, Inc. 5751 S Mullen Ave
MEDIA / PRESS INQUIRIES
Anita Wilson-Pringle anita@cm3mediagroup.com
Los Angeles, CA 90043 www.cm3mediagroup.com
323.250.2666
Chris Pringle cp@cm3mediagroup.com Allen Johnston aj@asha.com Theodore (Teddy) Taylor wildmanteddyt@gmail.com
Kevyn Nelson themidastouchbrand@gmail.com
Please submit all inquiries directly to: info@cm3mediagroup.com