videocampaign
Eyes on the Industry National advertising campaign raises the profile of mortgage brokers and promotes the MB® brand across Canada
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n April, CMBA launched a new advertising campaign that encourages consumers to seek out the expert advice of a mortgage broker. We know that, in these uncertain times, it’s essential to get expert advice and that your best mortgage advice comes from a mortgage broker. Our advertising campaign
delivers our key messaging to stakeholders whose personal finances are being impacted by these uncertain economic conditions. The featured video ads invite borrowers to connect with a broker via our dedicated website, MBadvice.ca, which automatically displays the contact details of all CMBA provincial association members. The con-
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Video 1 portrays a man overcoming a stack of bills and paperwork while being supported and reassured over the phone by a mortgage broker.
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Video 3 shows a woman struggling to work at home while her children play. She is considering borrowing money to renovate and build a home office, or simply buy a bigger home, and a mortgage broker can help her to review options.
sumer response to this campaign has been very strong. Over the course of a few short weeks, the campaign was seen by more than one million viewers in our target market. This represents a sizable exposure for the MB® brand and for our members. The campaign features four videos – see them at cmba-achca.ca/ads.
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Video 2 illustrates a market-savvy mortgage broker who closely follows interest rates and can provide insights about when to pull the trigger on new mortgages or renewals.
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Video 4 represents a restaurant owner whose business has been closed. He will need to access financing options to see him through the downturn and emerge resiliently on the other side, which is where a mortgage broker can help.
CMB MAGAZINE
CMBA-ACHC.CA SPRING 2020 I
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