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EYES ON THE INDUSTRY
National advertising campaign raises the profile of mortgage brokers and promotes the MB ® brand across Canada
In April, CMBA launched a new advertising campaign that encourages consumers to seek out the expert advice of a mortgage broker.
We know that, in these uncertain times, it’s essential to get expert advice and that your best mortgage advice comes from a mortgage broker. Our advertising campaign delivers our key messaging to stakeholders whose personal finances are being impacted by these uncertain economic conditions.
The featured video ads invite borrowers to connect with a broker via our dedicated website, MBadvice.ca, which automatically displays the contact details of all CMBA provincial association members. The consumer response to this campaign has been very strong. Over the course of a few short weeks, the campaign was seen by more than one million viewers in our target market. This represents a sizable exposure for the MB® brand and for our members.
The campaign features four videos – see them at cmba-achca.ca/ads.