SUPREME MOULDINGS
SUPREME MOULDINGS
Decor and Mouldings
Developed with Integrity PRODUCTION: Timothy Reeder
Supreme Mouldings is a South African manufacturer and distributor of products to a wealth of industries including flooring, shop-fitting and construction. The company is today the principal supplier to the local market, and exports additionally to North America, Europe and Africa.
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Supreme Mouldings began life as Quality Kraft in 1972, switching to its present identity in 1981 when the manufacturing arm of the company was added in order to supply product for the distribution side. It is a South African-based and owned manufacturer and distributor of products to industries spanning picture framing, dĂŠcor, flooring, shop-fitting and construction. Supreme Mouldings is backed by a vast catalogue of
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products, among them picture frame mouldings and accessories, wall dĂŠcor products and laminate flooring profiles, and governed by strict principles to ensure that it does its business with integrity at the forefront. FLAUNTING ITS WARES Thanks in large part to such a wide product offering, twinned with the renowned quality with which it has become synonymous, Supreme Mouldings is able to benefit from the
invaluable exposure afforded each year by the SARCDA Trade Exhibitions. These have been pivotal to helping businesses grow for more than 50 years, offering all exhibitors the benefits of two highly professional, well-organised and cost-effective trade exhibitions. They are held at Gallagher Convention Centre in Midrand, Johannesburg, and it is the largest and only trade exhibition of its kind in the Southern Hemisphere, attracting as many as 700 Exhibitors and close to 15,000 trade visitors annually.
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INDUSTRY FOCUS: HOME
// THE ENVIROLINE PRODUCT RANGE IS ONE OF THE GREENEST OF ITS TYPE FOUND WITHIN ALL OF SOUTH AFRICA // This is a world-class retail, gift, toy, decor and design trade show that attracts quality buyers from across the sector, including hotel chains, curio and gift shops, interior decorators/ designers, and garden centres and retail stores. The heritage of SARCDA includes its experience, knowledge and traditions, and this year was no different as Supreme Mouldings took the opportunity to display the full extent of its new products at the latest iteration in March this year, giving it the privileged status as one of the select exhibitors enjoying this highly profitable association. IMPRESSIVE FOOTPRINT Supreme Mouldings has at its disposal locations dotted across South Africa.
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The Johannesburg distribution centre is located in Robertville, Roodepoort on the western outskirts of South Africa’s largest city, and serves as the company’s head office. This facility supplies the Gauteng, Mpumalanga, Free State, Northwest, and Limpopo regions, benefitting from a warehouse and office block totalling 6,800 m2 and the skills of a staff compliment of more than 140 people. In addition, two distribution centres, in Cape Town and Durban, employ 27 and 11 staff respectively. The former is centrally located in Old Mutual Office Park, Maitland, and services the Western Cape, Eastern Cape, and Northern Cape regions, as well as Namibia, while the 1000 m2 warehouse in Durban takes care of the KwaZulu-Natal market. Wilsonia Industrial Township in
East London, meanwhile, is home to Supreme Mouldings’s manufacturing facility, where its products are manufactured, quality checked and packed before being transported to any of its three distribution centres, or alternatively placed into containers ready for export. The 8,400 m2 factory is operated by a team of more than 100, and houses a state-of-the-art extrusion plant which makes possible the high volume output of quality product. The continual growth of Supreme Mouldings is underpinned by a fully staffed research and development department, which is charged with ensuring the product range remains constantly updated. This is crucial to keep Supreme Mouldings in line with the rapidly changing fashions and colour trends in the industry, as well as developing special products tailored to customer requirements. It also houses a state-of-the-art recycling plant, where various polymers are recycled into
SUPREME MOULDINGS
pellet form for raw material from which the Enviroline range of High Density Polystyrene products are produced. ENVIRONMENTAL PRIORITIES Placing almost as much focus on implementing green initiatives as on the renowned quality of its product range, Supreme Mouldings has developed the Enviroline Series of environmentally friendly coatings and linings, a range which is billed as “100% South African, made by South Africans for South Africans”. The Enviroline brand composed of high density polystyrene based picture frame mouldings, architectural mouldings and curtain rods. Enviroline is manufactured from recycled material and is also recyclable itself, meaning that the product range is one of the greenest of its type found within all of South Africa. All Enviroline and synthetic products manufactured by Supreme Mouldings are made up of 80-100% recycled material, an impressive feat which has only been made possible by setting up its own collection and recycling facilities across South Africa. At these sites the company currently processes about 10,000 m3 of material a month that would otherwise have finished life in landfill. Within the Enviroline brand are found such other significant subgroups as ‘Enviro Veneer’, ‘Enviro Wood’, ‘Eco skirt’ and ‘Villa Elegante’, all of which have been developed to protect and negate waste of wood, one of the world’s most precious commodities. Supreme Mouldings were the first company in the world to apply real wood veneer to a synthetic substrate and the “Enviro Veneers” are sourced from renewable forests, hugely reducing the number of trees felled to facilitate its production.
PROUD TO BE ASSOCIATED WITH SUPREME MOULDINGS
WWW.SUPREMEMOULDINGS.CO.ZA
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May 2018
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