CMK1 Photography Manual by CMK1

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

CMK1 Photography Manual 2010

CMK1 — client: goosecraft — project: S/S campaign 2011 — date: 01/06/10 —

GOOSECRAFT-GALLERY

PHOTOGRAPHY CONCEPT AND BROCHURE LAYOUT CMK1 — client: goosecraft — project: S/S campaign 2011 — date: 01/06/10 —

CMK1 — client: goosecraft — project: S/S campaign 2011 — date: 01/06/10 —

MODEL PROPOSAL Mick

Bobby

Devin

Wichard

Lars

Bob

CMK1 — client: goosecraft — project: S/S campaign 2011 — date: 01/06/10 —

MODEL PROPOSAL Karlijn

Marie

Nienke

Sandy

Swanny

Heleen

CMK1 — client: goosecraft — project: S/S campaign 2011 — date: 01/06/10 —

IMAGE CAMPAIGN

CMK1 — client: goosecraft — project: S/S campaign 2011 — date: 01/06/10 —

GOOSECRAFT

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

GOOSECRAFT - CONCEPT RECORD COVER FORMAT

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

GOOSECRAFT - LOCATION STUDIO 150

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

GOOSECRAFT- MODEL PROPOSAL

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

IMAGE CAMPAIGN

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

NETWORK

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

PHOTOGRAPHY CONCEPT

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

Creased canvas backdrop

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

MODEL PROPOSAL Charlbi

Daniella

Kasia

Viera

Tehila

Aleck

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

MODEL PROPOSAL Alim

David

Alban

Hugo

Pedro

Patrick

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

POSE PER PRODUCT SHOT

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

POSE PER PRODUCT SHOT

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

IMAGE CAMPAIGN

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

british indigo

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

gro u ps & cu t o f f s/ twists in postur e

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

details:q u irky crops/focus

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

expressive/r e be llious

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

o dd pl aces/se t tings

CMK1 — client: reset kids — project: S/S campaign 2011 — date: 01/05/10 —

IMAGE CAMPAIGN

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

RESET

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

LOCATION CONCEPT MILAN

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

BRAND MOVIE

RESET SPRING/SUMMER /2011

WE LIVE AND BREATHE OUTERWEAR

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

Photography Style 1 - clean/sharp/polished

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

Photography Style 2 - movement/soft/lifestyle

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

MODEL PROPOSAL Felix

Peter

Dane

Luke

Ezequiel

Michael

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

MODEL PROPOSAL Anca

Marija

Tia

Andrea

Katerina

Patricia

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

IMAGE CAMPAIGN

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

storm Watches

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

WHAT’S NEW IN WATCH ADVERTISING? NOT MUCH...WHY? 1. PRODUCT IS KING....ALWAYS WILL BE. 2. LIFESTYLE PLAYS SUPPORTING ROLE - TRADE OFF WITH THE PRODUCT 3. RECENT ENTRANCE OF THE MAJOR BRAND AND LABELS 4. DIESEL, FOSSIL, NO CLEAR PRODUCT/BRAND LANGUAGE INDISTINGUISHABLE 5. ITS MORE A FASHION, THAN A LIFESTYLE CHOICE 6. MORE ‘CLARITY OF OFFER’ NEEDED IN THESE DIFFICULT TIMES 7. WATCH SPECIALISTS NEED TO ACT LIKE FASHION BRANDS — unique beautiful intelligent — © 2010 —

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

WEBSITE

DOES THE CONCEPT WORK WITH WHAT’S ALREADY THERE?

WEBSITE

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

EXISTING EXAMPLES

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

MODEL PROPOSAL Sarah

Anouk

Claudia

Dion

Isabel

Marleen

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

MODEL PROPOSAL Thiemon

Wenceslas

David

Sven

Ran

Rutger

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

poses + product proposals (not final) women - edgy/fashion/sexy/posed

POSE PER PRODUCT SHOT

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

poses + product proposals (not final) men - thinking/quiet/raw/unposed

POSE PER PRODUCT SHOT

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

IMAGE CAMPAIGN

INTRODUCING

NEW VESTA WATCH WHERE TO BUY? 21 CARNABY STREET WESTFIELD LONDON BROMLEY BRIGHTON THE TRIANGLE MANCHESTER BULLRING BIRMINGHAM LIVERPOOL NEWQUAY TRURO PLYMOUTH WATFORD

INTRODUCING

NEW SATURN WATCH

WHERE TO BUY? 21 CARNABY STREET WESTFIELD LONDON BROMLEY BRIGHTON THE TRIANGLE MANCHESTER BULLRING BIRMINGHAM LIVERPOOL NEWQUAY TRURO PLYMOUTH WATFORD

TEMPTRESS WATCH WHERE TO BUY? 21 CARNABY STREET WESTFIELD LONDON BROMLEY BRIGHTON THE TRIANGLE MANCHESTER BULLRING BIRMINGHAM LIVERPOOL NEWQUAY TRURO PLYMOUTH WATFORD

INTRODUCING

NEW SATURN WATCH

WHERE TO BUY? 21 CARNABY STREET WESTFIELD LONDON BROMLEY BRIGHTON THE TRIANGLE MANCHESTER BULLRING BIRMINGHAM LIVERPOOL NEWQUAY TRURO PLYMOUTH WATFORD

NEW VESTA WHITE WATCH WHERE TO BUY? 21 CARNABY STREET WESTFIELD LONDON BROMLEY BRIGHTON THE TRIANGLE MANCHESTER BULLRING BIRMINGHAM LIVERPOOL NEWQUAY TRURO PLYMOUTH WATFORD

INTRODUCING

NEW SATURN WATCH

WHERE TO BUY? 21 CARNABY STREET WESTFIELD LONDON BROMLEY BRIGHTON THE TRIANGLE MANCHESTER BULLRING BIRMINGHAM LIVERPOOL NEWQUAY TRURO PLYMOUTH WATFORD

CMK1 — client: reset kids — project: S/S campaign 2011 — date: 01/05/10 —

RESET KIDS

CMK1 — client: reset kids — project: S/S campaign 2011 — date: 01/05/10 —

LOCATION PROPOSAL

CMK1 — client: reset kids — project: S/S campaign 2011 — date: 01/05/10 —

Photography Style - Playfull/dynamic

CMK1 — client: reset kids — project: S/S campaign 2011 — date: 01/05/10 —

IMAGE CAMPAIGN

CMK1 — client: hadac — project: spring 2010 direct mailings — date: 01/06/10 —

Ha dac

CMK1 — client: hadac — project: spring 2010 direct mailings — date: 01/06/10 —

PHOTOGRAPHY CONCEPT AND BROCHURE LAYOUT

CMK1 — client: hadac — project: spring 2010 direct mailings — date: 01/06/10 —

LOCATION PROPOSAL

CMK1 — client: hadac — project: spring 2010 direct mailings — date: 01/06/10 —

IMAGE CAMPAIGN