CMK1 Photography Manual

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

CMK1 Photography Manual 2010

— unique beautiful intelligent — © 2010 —

CMK1 — client: goosecraft — project: S/S campaign 2011 — date: 01/06/10 —

GOOSECRAFT-GALLERY

— unique beautiful intelligent — © 2010 —

PHOTOGRAPHY CONCEPT AND BROCHURE LAYOUT CMK1 — client: goosecraft — project: S/S campaign 2011 — date: 01/06/10 —

— unique beautiful intelligent — © 2010 —

PHOTOGRAPHY CONCEPT AND BROCHURE LAYOUT CMK1 — client: goosecraft — project: S/S campaign 2011 — date: 01/06/10 —

— unique beautiful intelligent — © 2010 —

CMK1 — client: goosecraft — project: S/S campaign 2011 — date: 01/06/10 —

MODEL PROPOSAL Mick

Bobby

Devin

Wichard

Lars

Bob

— unique beautiful intelligent — © 2010 —

CMK1 — client: goosecraft — project: S/S campaign 2011 — date: 01/06/10 —

MODEL PROPOSAL Karlijn

Marie

Nienke

Sandy

Swanny

Heleen

— unique beautiful intelligent — © 2010 —

CMK1 — client: goosecraft — project: S/S campaign 2011 — date: 01/06/10 —

IMAGE CAMPAIGN

— unique beautiful intelligent — © 2010 —

CMK1 — client: goosecraft — project: S/S campaign 2011 — date: 01/06/10 —

GOOSECRAFT

— unique beautiful intelligent — © 2010 —

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

GOOSECRAFT - CONCEPT RECORD COVER FORMAT

— unique beautiful intelligent — © 2010 —

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

GOOSECRAFT - LOCATION STUDIO 150

— unique beautiful intelligent — © 2010 —

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

GOOSECRAFT- MODEL PROPOSAL

GOOSECRAFT- Andre van Noord — unique beautiful intelligent — © 2010 —

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

IMAGE CAMPAIGN

— unique beautiful intelligent — © 2010 —

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

NETWORK

— unique beautiful intelligent — © 2010 —

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

PHOTOGRAPHY CONCEPT

— unique beautiful intelligent — © 2010 —

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

Creased canvas backdrop

— unique beautiful intelligent — © 2010 —

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

MODEL PROPOSAL Charlbi

Daniella

Kasia

Viera

Tehila

Aleck

— unique beautiful intelligent — © 2010 —

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

MODEL PROPOSAL Alim

David

Alban

Hugo

Pedro

Patrick

— unique beautiful intelligent — © 2010 —

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

POSE PER PRODUCT SHOT

— unique beautiful intelligent — © 2010 —

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

POSE PER PRODUCT SHOT

— unique beautiful intelligent — © 2010 —

CMK1 — client: network — project: a/w campaign 2010 — date: 01/05/10 —

IMAGE CAMPAIGN

— unique beautiful intelligent — © 2010 —

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

british indigo

— unique beautiful intelligent — © 2010 —

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

gro u ps & cu t o f f s/ twists in postur e

— unique beautiful intelligent — © 2010 —

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

details:q u irky crops/focus

— unique beautiful intelligent — © 2010 —

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

expressive/r e be llious

— unique beautiful intelligent — © 2010 —

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

o dd pl aces/se t tings

— unique beautiful intelligent — © 2010 —

CMK1 — client: reset kids — project: S/S campaign 2011 — date: 01/05/10 —

IMAGE CAMPAIGN

— unique beautiful intelligent — © 2010 —

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

RESET

— unique beautiful intelligent — © 2010 —

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

LOCATION CONCEPT MILAN

— unique beautiful intelligent — © 2010 —

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

BRAND MOVIE

RESET SPRING/SUMMER /2011

WE LIVE AND BREATHE OUTERWEAR

— unique beautiful intelligent — © 2010 —

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

Photography Style 1 - clean/sharp/polished

— unique beautiful intelligent — © 2010 —

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

Photography Style 2 - movement/soft/lifestyle

— unique beautiful intelligent — © 2010 —

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

MODEL PROPOSAL Felix

Peter

Dane

Luke

Ezequiel

Michael

— unique beautiful intelligent — © 2010 —

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

MODEL PROPOSAL Anca

Marija

Tia

Andrea

Katerina

Patricia

— unique beautiful intelligent — © 2010 —

CMK1 — client: reset — project: S/S campaign 2011 — date: 03/06/10 —

IMAGE CAMPAIGN

— unique beautiful intelligent — © 2010 —

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

storm Watches

— unique beautiful intelligent — © 2010 —

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

WHAT’S NEW IN WATCH ADVERTISING? NOT MUCH...WHY? 1. PRODUCT IS KING....ALWAYS WILL BE. 2. LIFESTYLE PLAYS SUPPORTING ROLE - TRADE OFF WITH THE PRODUCT 3. RECENT ENTRANCE OF THE MAJOR BRAND AND LABELS 4. DIESEL, FOSSIL, NO CLEAR PRODUCT/BRAND LANGUAGE INDISTINGUISHABLE 5. ITS MORE A FASHION, THAN A LIFESTYLE CHOICE 6. MORE ‘CLARITY OF OFFER’ NEEDED IN THESE DIFFICULT TIMES 7. WATCH SPECIALISTS NEED TO ACT LIKE FASHION BRANDS — unique beautiful intelligent — © 2010 —

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

WEBSITE

DOES THE CONCEPT WORK WITH WHAT’S ALREADY THERE?

WEBSITE

— unique beautiful intelligent — © 2010 —

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

EXISTING EXAMPLES

— unique beautiful intelligent — © 2010 —

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

MODEL PROPOSAL Sarah

Anouk

Claudia

Dion

Isabel

Marleen

— unique beautiful intelligent — © 2010 —

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

MODEL PROPOSAL Thiemon

Wenceslas

David

Sven

Ran

Rutger

— unique beautiful intelligent — © 2010 —

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

poses + product proposals (not final) women - edgy/fashion/sexy/posed

POSE PER PRODUCT SHOT

— unique beautiful intelligent — © 2010 —

CMK1 — client: british indigo — project: photography style — date: 24/08/10 —

poses + product proposals (not final) men - thinking/quiet/raw/unposed

POSE PER PRODUCT SHOT

— unique beautiful intelligent — © 2010 —

CMK1 — client: storm — project: A/W campaign 2010 — date: 30/06/10 —

IMAGE CAMPAIGN

INTRODUCING

INTRODUCING

NEW VESTA WATCH WHERE TO BUY? 21 CARNABY STREET WESTFIELD LONDON BROMLEY BRIGHTON THE TRIANGLE MANCHESTER BULLRING BIRMINGHAM LIVERPOOL NEWQUAY TRURO PLYMOUTH WATFORD

INTRODUCING

NEW SATURN WATCH

WHERE TO BUY? 21 CARNABY STREET WESTFIELD LONDON BROMLEY BRIGHTON THE TRIANGLE MANCHESTER BULLRING BIRMINGHAM LIVERPOOL NEWQUAY TRURO PLYMOUTH WATFORD

TEMPTRESS WATCH WHERE TO BUY? 21 CARNABY STREET WESTFIELD LONDON BROMLEY BRIGHTON THE TRIANGLE MANCHESTER BULLRING BIRMINGHAM LIVERPOOL NEWQUAY TRURO PLYMOUTH WATFORD

INTRODUCING

NEW SATURN WATCH

WHERE TO BUY? 21 CARNABY STREET WESTFIELD LONDON BROMLEY BRIGHTON THE TRIANGLE MANCHESTER BULLRING BIRMINGHAM LIVERPOOL NEWQUAY TRURO PLYMOUTH WATFORD

NEW VESTA WHITE WATCH WHERE TO BUY? 21 CARNABY STREET WESTFIELD LONDON BROMLEY BRIGHTON THE TRIANGLE MANCHESTER BULLRING BIRMINGHAM LIVERPOOL NEWQUAY TRURO PLYMOUTH WATFORD

INTRODUCING

NEW SATURN WATCH

WHERE TO BUY? 21 CARNABY STREET WESTFIELD LONDON BROMLEY BRIGHTON THE TRIANGLE MANCHESTER BULLRING BIRMINGHAM LIVERPOOL NEWQUAY TRURO PLYMOUTH WATFORD

— unique beautiful intelligent — © 2010 —

CMK1 — client: reset kids — project: S/S campaign 2011 — date: 01/05/10 —

RESET KIDS

— unique beautiful intelligent — © 2010 —

CMK1 — client: reset kids — project: S/S campaign 2011 — date: 01/05/10 —

LOCATION PROPOSAL

— unique beautiful intelligent — © 2010 —

CMK1 — client: reset kids — project: S/S campaign 2011 — date: 01/05/10 —

Photography Style - Playfull/dynamic

— unique beautiful intelligent — © 2010 —

CMK1 — client: reset kids — project: S/S campaign 2011 — date: 01/05/10 —

IMAGE CAMPAIGN

— unique beautiful intelligent — © 2010 —

CMK1 — client: hadac — project: spring 2010 direct mailings — date: 01/06/10 —

Ha dac

— unique beautiful intelligent — © 2010 —

CMK1 — client: hadac — project: spring 2010 direct mailings — date: 01/06/10 —

PHOTOGRAPHY CONCEPT AND BROCHURE LAYOUT

— unique beautiful intelligent — © 2010 —

CMK1 — client: hadac — project: spring 2010 direct mailings — date: 01/06/10 —

LOCATION PROPOSAL

— unique beautiful intelligent — © 2010 —

CMK1 — client: hadac — project: spring 2010 direct mailings — date: 01/06/10 —

IMAGE CAMPAIGN

— unique beautiful intelligent — © 2010 —