CMK1 — herengracht 123a 1015 bg amsterdam nl — +31 20 7740436 www.cmk1.com info@cmk1.com — —
branded content for social media we offer — analysis of online presence content analysis social media brand strategy — defined identity to specific social media platforms branded content creation profile/blog design, set up and optimisation — defined and developed content agenda implementation guidelines and training online advertising and editorial negotiation continual monitoring and measurement — CMK1 is a branded content agency that specialises in creating content for brands. we design, style and art direct brands specialising in the fashion, interior and lifestyle industries. — —
why social media? like the everyday business card or company website, a basic social media profile is now a brand neccessity. communication has changed a brand’s need to engage and interact with consumers in real-time. the only way to do so is through correct and effective use of the numerous social networks that are changing the way we do business and communicate with each other. in its most basic form, social networking is a conversation. a conversation between “friends” or “fans” about what you like, what you don’t like and what you are doing. throughout this conversation ideas are shared, pictures and videos are posted and opinions are discussed in an open, free environment.
branded content CMK1 is a branded content agency that specialises in creating content for brands we design, style and art direct brands specialising in the fashion, interior and lifestyle industries.
content is the creation of images, photography, logos, illustrations, videos and texts that create visibility and recognition for our clients. we focus on creating great content keeping brands fresh and inspiring.
CMK1 — social media — a short introduction — 4 — —
big
social media is
CMK1 — social media — a short introduction — 6 — —
some facts the estimated population of internet users is almost 2.2 billion. 2/3 of all internet users visit social media sites. meaning... more than 1,400,000,000 users visit social media sites on a regular basis. 10% of all time spent on the internet is on social media sites. more than 500 million users surf the web through their mobile phone. 78% of consumers trust online product reviews while only 14% trust advertisements. 93% of social media users believe a company should have a presence in social media. 55.000.000 tweets per day on twitter.com, that is 64 tweets per second. 120.000.000 registered twitter accounts ( + 300.000 joining everyday ). there are more than 600 million searches on twitter every single day. 66% of all tweeters are aged between 18-49. barack obama’s account is listed 4th of top twitter users. more than 70,000 applications are twitter integrated. ashton kutcher has more followers on twitter than the entire finnish population. more than 350.000.000 registered users are on facebook worldwide. 50% of the all facebook users log in to facebook on any given day (50% of all 350.000.000 users....
do the math ). 5,000,000,000 minutes are spent per day on facebook. 1,000,000,000 amount of content (web links, news stories, blog posts, photos, notes) is shared weekly on facebook. there are more than 100 million daily active users currently accessing facebook through their mobile devices. the average user is connected to 60 pages, groups and events and spends 55 minutes each day on facebook. 77% of internet users read blogs. 15% of bloggers spend 10 hours a week blogging. 60% of bloggers are between the ages 18-44. one in five bloggers update their blogs daily. corporate blogging accounts for 14% of blogs. bloggers use an average of five different social sites to drive traffic to their blog. 225,000 new weblogs are created each day. youtube receives more than 2 billion viewers per day. 150,000,000 videos are hosted on youtube’s database. every minute, a total of 24 hours worth of movies are uploaded to youtube’s database. you need to live for around 1,000 years to watch all the videos currently on youtube.
what branded content did you add lately?
CMK1 — social media — a short introduction — 8 — —
with social media everything is changing, and change is everything.
then back in the day it was always the brand that informed their customer. because there were not any easily accesible tools, customers couldn’t reply and customers were not heard. one way traffic. now nowadays brands are trying to converse with their customer by way of social media. this results in customers replying and good feedback results in customer-driven changes. next in the future, the customer will lead conversation by way of social media. brands will anticipate conversation and be primed for all manner of feedback. brands’ will account for outside opinion and improve because of consumer interaction.
CMK1 — social media — a short introduction — 10 — —
focus on relationships, listen to the interactions
social media is the opportunity for brands to become more connected with clients and consumers, confidently developing a strong and reliable relationship. social media platforms provide the tools to start this relationship and maintain useful conversation. social media is like marriage, it’s is long-term commitment, not a marketing gimmick. well maintained social media means the online customer is king.
social media growth
Burberry
H&M Topshop
Tommy Hilfiger
Levi’s
Fred Perry
G-STAR
Superdry
French
Jack & Jones
Connection
Bench.
Karen Millen
number of users
Bjorn Borg
&
Lyle
Scott
Nudie Jeans
Mina
British Indigo Uttam London
Reset
Alan Red
number of channels
Scotch & Soda
WE Baracuta
Firetrap Supertrash
Goosecraft
Zoe Karssen
Merc
Original Penguin
Motel Rocks
CMK1 — social media — a short introduction — 14 — —
how long is now?
without a clear strategy some brands can lose sight of just how well social media can support their heritage, customer contact and sales. using different aspects of social media to support each other will demonstrate how a brand can work in the long-term, provided it’s planned and maintained well. we view social media as a strategy, not a tactic. we consider social media platforms (blogs, twitter, facebook, etc) as tactics that complete a social media strategy. without a carefully thought-out plan, social media is overwhelming and misused.
a basic fashion seasonal timeline
one of the biggest problems between fashion brands and social media is the lack of understanding on how one can work for the other. just like a seasonal collection needs a story board, or a seasonal calendar holds deadlines, a successful social media strategy needs strategic planning.
CMK1 — social media — a short introduction — 18 — —
how do i get there?
phase 1 this is where most brands are sitting. a website, online store and facebook all exist - but nothing works in harmony instead working independently of each other. phase 2 using offline content (eg. look books, campaign imagery) to be integrated online. more social media networks are maintained, including branded content, a branded blog, branded events, online magazines even an online video channel. phase 3
do things that are excellent, not easy
after using a long-term strategy, customers and fans of the brand are creating content for and with the brand. branded social media supports each in marketing and pure play.
social media and branded content mapping
CMK1 — social media — a short introduction — 22 — —
our social media mission
CMK1 — social media — a short introduction — 24 — —
be open, honest, positive, informal, interactive, trustworthy, friendly
our mission is to provoke conversation between you and the customer. it is important to have a clear strategy and ongoing quaility content to work with social media. we will look at your brand and outline the best strategy for you. we will help you make the right friends online to provide word of mouth in a positive way.
friendships take time, but last forever
CMK1 — social media — a short introduction — 26 — —
strategic social media brings people to the brand
CMK1 — social media — a short introduction — 28 — —
give your product an after life
a social media strategy created by CMK1 will extend the life of your product after purchase has taken place. we will make sure your social media users are devoted to your brand relationship and that your content is relevant, engaging, and consistent.
CMK1 — social media — a short introduction — 30 — —
three values for social media
CMK1 — social media — a short introduction — 32 — —
1 social media is unique because you can create friendships on a deeper level. by means of conversation you can ask your consumer direct questions. as a brand you are able to rectify mistakes and improve on things for the future. you can give your fans/friends presents; and reward them for being a friend.
2 social media is beautiful consumers create free interactive content for you. if they like you of course…so first you have to become a friend with interesting or funny content and your consumers (friends) will spread the word. the most beautiful word of all - word of mouth! but be warned - making good friends will cost some time and energy. we will help make your social media look beautiful with a well-designed facebook page, blog or twitterpage complete with applications specific to your brand.
social media is intelligent
3
technology in social media is always developing for the better. social media success depends on how this technology is used and the kind of strategy developed around its uses to gain maximum benefits.
current social media clients alan red goosecraft salon
how can we help you analysis of online presence content analysis social media brand strategy — defined identity to specific social media platforms branded content creation proďŹ le/blog design, set up and optimisation — defined and developed content agenda implementation guidelines and training online advertising and editorial negotiation continual monitoring and measurement
info contact us for more information or visit us on our social networks — account director neil finaughty neil@cmk1.com +31 653979108 creative director cathal mckee cathal@cmk1.com +31 614450003 — all copyrights reserved © CMK1 2011
social networks facebook.com/cmk1 facebook.com/cmkmckeekranenborg twitter @cmk1 search for us on: behance.net flickr.com blurb.com issuu.com vimeo.com linkedin.com luxurysociety.com — —