BRAND GUIDE RESET BRAND GUIDE
what we do
reset BRAND GUIDE
INDEX what we do
Reset
pages
what we do
4-5
WHAT WE OFFER
6-7
reset for women
8-11
reset for men
12-15
reset for kids
16-19
RESET personality
20-21
photography style
22-23
TONE OF VOICE
24-25
communicationS
26-27
the Logo
28-37
COLOURS
38-41
the font
42-45
applications
47-58
RESET BRAND GUIDE
what we do WHAT WE DO
RESET IS A SOPHISTICATED OUTERWEAR BRAND THAT PROVIDES A SOPHISTICATED JACKET COLLECTION FOR CUSTOMERS LOOKING FOR FASHION OF TODAY.
what we do WHAT WE OFFER - SINCE 1957 -
WHAT WE OFFER WE HAVE CREATED A BALANCED OUTERWEAR JACKET COLLECTION FOR MEN, WOMEN AND KIDS WHICH PROVIDES A WIDE CHOICE IN STYLE AND SIZE. OUR CUSTOMER INSIGHT OUR CUSTOMERS ARE FASHION-AWARE and lead AN ACTIVE, MODERN LIFE. A CERTAIN SOPHISTICATION WHICH IS REFLECTED IN THEIR STYLE CHOICE. HOW WE PROVIDE SATISFACTION RESET PROVIDES THE RIGHT JACKET AND STYLE FOR ANY OUTDOOR OCCASION. OUR JACKETS OFFER THE PERFECT BALANCE BETWEEN COMFORT, SOPHISTICATION AND WEARABLE CONTEMPORARY FASHION. WHAT MAKES US BETTER WE LIVE AND BREATHE OUTERWEAR. OUR BRAND VALUES ARE MODERN, FORWARD LOOKING, WE BELIEVE IN FASHION AND the FREEDOM IT BRINGS. OUR COLLECTION IS ACCESSIBLE , OFFERING SOMETHING FOR EVERYONE, WHICH TO US IS MORE IMPORTANT TO US THAN THE TECHNOLOGY OR HERITAGE THAT OUR COMPETITORS RELY ON.
RESET BRAND GUIDE
what we do
Reset women Reset Women is a collection that balances a contemporary look with very wearable and co-ordinated styles. Every season we create a collection based on the latest fashion and trends in colour, form and shape. Our collections are universal combining short, medium and long jackets and coats with an emphasises on the tried and trusted styles such as the trenchcoat, parka and ski jacket.
RESET FOR WOMEN fashionable, contemporary, wearable RESET BRAND GUIDE
WOMEN WINTER what we do
WINTER COLLECTION - CAPE TOWN
WOMEN SUMMER
RESET BRAND GUIDE SUMMER COLLECTION - milan
what we do
Reset Men Reset Men is a modern collection that is sophisticated and timeless. Every season we create a collection based on the timeless and classic templates; the Reefer, Bomber, Parka to name but a few. Our jackets are wearable and hardworking to ensure maximum comfort and a strong design signature that makes Reset stand out from the rest.
RESET FOR MEN modern, sophisticated, timeless RESET BRAND GUIDE
MEN WINTER what we do
WINTER COLLECTION - CAPE TOWN
MEN SUMMER
RESET BRAND GUIDE SUMMER COLLECTION - milan
what we do
Reset Kids Reset rescaled. Our Kids collections for both boys and girls is rich in details taken from our adult collection with an added sense of playfulness, fun and a great outdoors attitude. The collection styles follow the latest fashion and trends in colour, form and graphics.
RESET FOR KIDS playful, fashion, rescaled RESET BRAND GUIDE
KIDS WINTER what we do
WINTER COLLECTION - hilversum
KIDS SUMMER
RESET BRAND GUIDE SUMMER COLLECTION - amsterdam
what we do RESET PERSONALITY
THE RESET PERSONALITY IS BASED ON 3 KEY VALUES THAT NEED TO BREATHE WITHIN THE BRAND. THESE WORDS ARE NOT YOUR PAY OFF OR TAGLINE, BUT USED INTERNALLY TO DESCRIBE THE BRAND DNA.
CONTEMPORARY THIS DESCRIBES THE COLLECTION AND THAT IT IS FASHION-AWARE LIKE YOUR CUSTOMERS. YOU DO NOT PLAY ON HERITAGE OR THE NOSTALGIA OF A PLACE, BUT ARE ALWAYS MOVING FORWARD in the same way THAT FASHION NEVER STOPS.
SOPHISTICATED THIS DESCRIBES RESETS APPROACH TO EVERYTHING IT DOES, FROM THE COLLECTION TO THE WEBSITE. SOPHISTICATION MEANS INTELLIGENT SOLUTIONS To PRAGMATIC PROBLEMS SOLVED WITH STYLE AND DEDICATION BY THE BRAND TEAM.
ACCESSIBLE THIS DESCRIBES THE WIDTH OFFERED AND COLLECTION STYLE, THE BROAD APPEAL WE CREATE WITH OUR BRAND IMAGE.
RESET BRAND GUIDE
what we do RESET PHOTOGRAPHY STYLE
RESET PHOTOGRAPHY STYLE RESETS PHOTOGRAPHY STYLE IS ALL ABOUT CREATING A SOPHISTICATED AND ALLURING LIFESTYLE IN WHICH THE COLLECTION AND INDIVIDUAL ITEMS ARE PHOTOGRAPHED. WHAT WE SHOOT WHEN SHOOTING RESET WE MAKE SURE to CREATE A BALANCED SHOOT showing the best of THE WOMENS AND MENS COLLECTIONs. ITS IMPORTANT TO SHOOT A MIX OF THE BEST SELLERS AND THE SEASONS FASHION ITEMS OF THE COLLECTION.
RESET BRAND GUIDE
TONE OF VOICE what we do
TONE OF VOICE WITH RESET WE LIKE TO SAY LESS THAN MORE, SO WE KEEP OUR WORDS EASY TO UNDERSTAND. WORDS LIKE ESTABLISHED IN 1957 ARE IMPORTANT TO US. WORDS LIKE OUTERWEAR MAKES SURE THAT EVERYONE KNOWS WHICH FASHION SEGMENT WE ARE IN AND WHAT ITEMS WE SELL. WE LIVE AND BREATHE OUTERWEAR EXPLAINS OUR DRIVE TO CREATE CONTEMPORARY, SOPHISTICATED CLOTHING AT OUTSTANDING VALUE. The Great Outdoors We believe in the great outdoors, staying warm, protected while outdoors, in summer, winter in fact Reset is a brand for all seasons.
WE LIVE AND BREATHE OUTERWEAR
what we do reset COMMUNICATIONS
reset COMMUNICATIONS WHEN THE OPPORTUNITY ARISES TO ADVERTISE RESET WE HAVE A FEW RULES THAT WE APPLY TO OUR LAYOUTS. THESE RULES ARE NECESSARY TO MAKE SURE THAT EVERYTHING RESET COMMUNICATES IS CONSISTENT. MANDATORY WEB ADDRESS IN EVERY PRINT MEDIA OUTING ALWAYS COMMUNICATE THE WEBSITE ADDRESS:
WWW.RESET.EU
RESET BRAND GUIDE
what we do the LOGO
THE LOGO THE RESET LOGO NEEDS NO INTRODUCTION. RECENTY REDESIGNED to become easier to read, CLEANER, SHARPER ON THE EDGES AND MORE CONTEMPORARY. THE RESET LOGO HAS A FEW RULES THAT SHOULD BE ADHERED TO. on the next pages three different options are set put to explain the use of the logo in different media.
RESET BRAND GUIDE
what we do SUMMER COLLECTION 2011
These templates are based on an a4 size document. The exact distances should be scaled equal when using other formats. Logo and text position The position of the logo is always on the left side of the page. the distance to the edge is 1cm. line position the position of the line is 7mm underneath the logo. The thickness of the line is 1pt. The line is always placed from page edge to page edge. subheader position the position of subheaders is 7mm underneath the line. This rule also applies when the subheader is placed without the logo, on top or underneath the line. logo and subheader size option 1 the size of logo the can vary, but the hight of the subheader always equals the logo.
1cm 7mm 1/1 7mm
SUMMER COLLECTION 2011
logo and subheader size option 2 the size of logo the can vary, but the width of the subheader always equals witdh of the first two logo letters: ‘RE’.
1cm 7mm 7mm
1/1
since
1957
RESET BRAND GUIDE
what we do
reset summer 2011 brochure
summer collection 2011
outerwear
we live and breathe outerwear
contemporary sophisticated ACCESSIBLE
LOGO AND TEXT option 1 WHEN USING multiple words, IT IS IMPORTANT TO USE THE LOGO equal to THE TEXT for coherence. Always with the line in between, TO create a clear seperation
RESET BRAND GUIDE
what we do since
1957
reset summer 2011 campaign
since
outerwear
we live and
outer
1957
breathe
outer
wear
wear
LOGO and text option 2 WHEN USING less words, IT IS IMPORTANT TO USE THE text equal to THE first two letters of the logo for a sophisticated look. use the line TO create a clear seperation between message and logo.
RESET BRAND GUIDE
what we do
LOGO ONLY USE THE FULL WIDTH OF THE PRINTED AREA TO COMMUNICATE THE BRAND LOGO.
reset kids summer 2011 campaign
logo only position The position of the logo is always at the bottom in the left middle of the page. the distance to the edges is 1cm.
1cm
1cm 1cm
RESET BRAND GUIDE
what we do COLOURS
black
RESET COLOURS RESET COLOURS ARE ALWAYS SUBDUED SO THAT THEY NEVER COMPETE WITH THE COLLECTION OR ITS COLOURING. FOR RESET WE USE VARIATIONS ON THE COOL GREY COLOURS, complemented with black and white. WE HAVE ADDED A METALLIC 8402 AS AN ACCENT COLOUR.
METALLIC 8402
BRINGING A STRONGER CLARITY TO RESET THIS COLOUR RANGE IS USED IN ALL MEDIA AND COMMUNICATIONS IN BACKGROUNDS AND TEXTS. THIS RANGE HAS BEEN CHOSEN TO BRING A SUBDUED, SOPHISTICATED AND COOL-NATURAL FEEL TO EVERYTHING SURROUNDING THE COLLECTION. IN THEIR APPLICATION, WE WANT TO RESPECT THE MATERIALS IN WHICH THE COLOUR RANGE IS APPLIED, MAKING SURE THAT THE COOL FEELING AND TACTILITY APPLIED TO THE MATERIALs are KEPT TONED DOWN. logo colour
COOL GRAY 11
The logo can be used in four different colours: White, Black, cool grey 6 and cool grey 11.
COOL GRAY 6
COOL GRAY 3
white
RESET BRAND GUIDE
summer collection 2011
we live and breathe outerwear
contemporary sophisticated ACCESSIBLE
modern sophisticated timeless
fashionable contemporary wearable
playful fashion rescaled
what we do text colour
the colour of the text depands on the background. when white, cool grey 11 is used for body text and cool grey 6 for subtile accents. on a cool grey 3 or 11 background, white or the contrasting cool grey (11 or 3) are used for text.
Come and see our new summer collection 2011 at the following fair: Kleine fabriek - Rai Amsterdam - 4 & 5 July Or make an appointment with your salesagent to see the collection in the showroom. RESET KIDS TOKYOSTRAAT 7-11 1175 RB LIJNDEN THE NETHERLANDS TEL +31 20 4877777 INFO@RESET.EU WWW.RESET.EU
text colour on images When text and graphics are placed on top of an image we always use the colour white, with one exception: when this is unreadable, black will be used.
reset summer 2011 brochure
reset kids summer 2011 brochure
RESET BRAND GUIDE
gotham thin ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890/œøß&ø?!£$*(.,;:) gotham light ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890/œøß&ø?!£$*(.,;:) gotham medium ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890/œøß&ø?!£$*(.,;:)
what we do
the font gotham Gotham is a geometric sans serif typeface designed by american type designers Tobias Frere-Jones and Jesse Ragan in 2000. The letterforms of the font are inspired by architectural signage of new york city. Gotham has a masculine, new and fresh look with a geometric structure, which fits the new brand image of Reset perfectly. GOTHAM thin IS USED FOR ALL MAIN communications in big letters. for body text we use gotham light. GOTHAM medium IS USED FOR TITLES - ONLY WHEN NECESSARY. USE CAPITAL LETTERS ONLY!
what we do
TEXT DESIGN TO KEEP THE STYLE CONTEMPORARY, MAKE SURE THAT ALL TEXTS ARE aligned LEFT AND THE LINE and letter SPACING IS KEPT CLOSE TO EACH OTHER. big letters When the font is used in big letters, a letter spacing of -25 pt. is required.
RESET BRAND GUIDE
what we do applications
applications IN THIS SECTION WE WOULD LIKE TO SHOW HOW THE BRANDING IS APPLIED TO OUR COMMUNICATION MATERIALS. IT IS IMPORTANT TO FOLLOW THE GUIDELINES FOR BRAND CONSISTENCY ACROSS ALL THE COLLECTIONS.
RESET BRAND GUIDE
what we do
BROCHURE collection winter 2010
BROCHURE collection summer 2011
RESET BRAND GUIDE
what we do
kids BROCHURE collection winter 2010
kids BROCHURE COLLECTION summer 2011
RESET BRAND GUIDE
what we do
homepage - reset integrated website
women collection winter 2010 - kids collection summer 2011 - reset integrated website
RESET BRAND GUIDE
look book what we do summer collection 2011
reset lookbook
summer collection 2011
we live and breathe outerwear
KLEINE FABRIEK 4 & 5 JULY WWW.RESET.EU
reset kids advertising summer 2011
reset SHOWCARD summer 2011
RESET BRAND GUIDE
reset women hangtags
1957
since
we live and breathe outerwear
fashionable contemporary wearable
we live and breathe outerwear
what we do
reset men hangtags
RESET BRAND GUIDE
modern sophisticated timeless
1957
since
modern sophisticated timeless
we live and breathe outerwear
reset kids hangtags
1957
since
wear
outer
outerwear
lively expressive functional
what we do kids
kids
kids
kids
RESET BRAND GUIDE
what we do
WE LIVE AND BREATHE OUTERWEAR
what we do
RESET BRAND GUIDE
what we do