Four field hockey players from foreign countries, 1B
SCHOOL OF ROCK Mid-Michigan teacher inspires students, 10A
Friday, Oct. 15, 2010
Central Michigan Life
Mount Pleasant, Mich.
[cm-life.com]
Social media efforts pick up
In January, EHS Building will receive solar panels Greenest facility on campus to be heated with energy
University spent $131,915 on advertising last year
By Tony Wittkowski Staff Reporter
In January, one environmentally friendly building on campus will become even greener. To save the university money and become more environmentally sustainable, solar panels are set to placed on top of the Education and Human Services Building. “It’s already the greenest building on campus,” said Steve Lawrence, associate vice president of Facilities Management. “Let’s make it greener.” The first candidate for the panels was the Student Activity Center. They would have been used to heat the swimming pools and other domesticated water in the SAC. The panels could also have been used to power air conditioning units. The decision to move the panels was made to concentrate their green initiative on one building, Lawrence said. The solar panels would require less steam from the Power House and help the absorption chiller with heating and cooling the air and water, said Michael Walton, director of energy optimization. “We wanted to get into sustainable energy options,” Walton said. “This application also gave us the best possible return on our investment.” The university purchased 50 solar panels and used one of them as a mock up for Earth Day, Walton said. The cost totalled approximately $40,000 — about $800 per panel. Energy from the solar panels will be used for the primary source at EHS. When the solar panels cannot fill the energy needs, the heating system will take over automatically. One panel alone can pump 3,000 BTUs a day, with maximum heat extraction occurring over the summer. Lawrence said the university does not have an estimate for how much the panels will save in power costs. The solar panels are 10 by 5.5 feet, said Jessica Ebels, director of academic space and
By Sammy Dubin Staff Reporter
Editor’s note: Every Friday, CM Life will publish an indepth piece, examining different issues. The old staple of mailing out brochures to potential students isn’t cutting it anymore. Social networking has joined broadcasting as a key medium for advertising efforts at CMU. The Office of University Communications handles marketing both in- and out-of-state. “Part of what the advertising and marketing function does is build reputation,” said Renee Walker, associate vice president of University Communications. The university spent $131,915 on advertising in 2009-10, down more than $300,000 the year before. The main change in spending came in broadcast ads and production where CMU spent $98,038 in 2009-10 and $363,875 in 2009-10. CMU can focus on the program they are promoting while keeping the cost low with the lack of spending it takes to create a YouTube video, Walker said. The first video campaign was launched in August 2009 and supported Facebook and email campaigns. “We use YouTube to create a buzz and excitement,” Walker said. “We focused attention on the new football season, the beginning of the academic career and getting people connected and excited.” Online advertising also contains benefits the television medium does not, said Steve Smith, director of public relations. “It reaches out to them as opposed to expecting them to sit down and watch the television and hopefully see your ad,” he said. A social | 2A
photos by leah sefton/staff photographer
Clarkston sophomore Brian Steele, a Kappa Kappa Psi member, leads the crowd of Homecoming Field Games participants in “the wave” Thursday Night at Finch Fieldhouse. Teams competed in a variety of tasks, including tug of war and relay races, in order to earn Spirit Points toward winning the Maroon Cup.
A Wave of spirit Students compete in array of events for Maroon Cup points By Odille Parker | Staff Reporter
Finch Fieldhouse became an arena for champions of puzzling, dizzying and physically taxing challenges Thursday night. Representative groups of each Homecoming team participated in the field events of Homecoming Field Games to further their standings toward winning the Maroon Cup. White Lake senior Kevin Birkholz competed in the events for the first time and was excited to see the turn out. “I like getting people together to come to these events,” Birkholz said. “It’s a great way to promote hall spirit and get involved.” Students completed nine different events, including a 100-meter relay race, blindfold puzzle and tug-of-war. The ultimate goal was not to win the individual heat, but finish the task in the shortest amount of time overall. One popular event was the bat and balloon race. Competitors had to spin around a bat 10 times and run to a chair where they had to pop a balloon by sitting on it. Grand Rapids freshman Ha-
ben Fitwi looked forward to competing. “It’s funny to watch and the idea of trying to pop a balloon while being so dizzy is appealing,” Fitwi said. Team spirit and sportsmanship were evident as the activities carried on. Despite intense competition, students cheered on other teams to the finish line. Most teams also chanted a cheer to make their presence known.
St. Clair Shores sophomore Stephanie Cantin, right, and Rockwood senior Dan Bennett compete in a tug-of-war along with other members of Kappa Kappa Psi during the Homecoming Field Games Thursday night at Finch Fieldhouse.
Barnes Hall made a point of sticking out. They added their own twist to the competition by making jerseys and welcoming cheer suggestions from other teams. Barnes took first place with Fabiano, Emmons and Woldt and Larzelere halls tying for second. “We’re excited to show off our jerseys and dominate the football toss and dizzy bat competitions,” said Rochester Hills sophomore
Mike Morrison. Saginaw senior and competition assistant LeAundre Jackson said the CMU Homecoming Committee was satisfied with the way the event turned out. “It took a lot of organization and delegation to put this together,” Jackson said. “It’s flowing smoothly, though, and people seem to be enjoying themselves.”
A Solar | 4A
studentlife@cm-life.com
Students tackle ‘Amazing Relay Race’ for Homecoming Original Towers Team takes first place in contest By Josh Simmet Staff Reporter
Andrew Kuhn/staff photographer
Goodrich sophomore Jacqueline Ross completes a quiz after running two laps around the track during the CMU’s Amazing Race Relay in the Student Activity Center Wednesday evening. “The quiz was hard,” Ross said. “I didn’t know a lot of the answers with the football team.”
The Student Activity Center was the scene of an amazing race for Homecoming supremacy. Students gathered for the first ever “The Amazing Relay Race” Wednesday night and fifteen teams of five to 10 people came to compete for the Maroon Cup. Stations were set up
throughout the SAC to test the participants’ physical and mental prowess. From swimming a lap to solving Pixar movie-themed puzzles, students competed against the clock and against students from the other teams. The Original Towers Team walked away victorious, with Merrill Hall and Kappa Kappa Psi fraternity coming in second and third respectively. “I didn’t have fun at this event — I had a blast,” said Allendale senior Jonathan Becksvoort, of the Original Towers team.
The first station required students to shoot a free throw, the next teammate solved a brain teaser, another teammate had to swim one lap and the next solved a puzzle. Then the teams moved to the indoor track to run two laps. The final two events were questions on assorted trivia, from when CMU was founded to what the largest city in Europe is, and hula hooping 10 times. After completing each station the team member who finished got their passport, a folder provided for the event, signed by the
Homecoming committee member who was in charge of that station. Each station also had bonuses allowing the team to get time taken off their total, by finishing in a certain time or getting all of the questions right. Not much information was released before the event so teams did not have many ways to prepare for the event. “We did some cheers and listened to some pump-up music before the event,” said Chelsea Culter, a Carleton sophomore of the
A Relay | 4A
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Medallion found! Check out our video following a group’s search across campus
Video Watch footage from President Ross’ Investiture ceremony; see page 7A for the story
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